$ 2.74 conversion price for plastic window niche. Facebook, Instagram target

Site for the production and installation of plastic windows, balconies, loggias

The essence of the work

Formation of a positive image of the company
As a result, a sales increase of the company’s products and services

How have we done this
As a result of setting up an advertising campaign, we tested various ad creatives: single photos, carousels, slideshows, animated banners. In our case, users preferred a single photo.
The promoted posts caused a reaction from the audience in the form of saves, reposts, comments, etc.
Cost-per-view (CPV) – RUB 23.93, acceptable considering our price

Results before:

• Conversion price – $ 6,88

Results after:

• Conversion price – $ 2,74