Through contextual advertising Google Ads and Yandex Direct, including advertising on search by keywords, as well as advertising in the contextual media network and the Yandex advertising network, we have managed to receive 300+ applications per month for a waterproofing plant, a lead of 450 rubles with an average bill of 100,000 rubles.
The following activities were carried out for the project:
- Audit of past advertising campaigns.
- Technical requirement for error correction.
- Semantic core.
- The base of minus – keywords.
- Ad titles.
- Announcement texts.
- The account rating has been brought to the highest possible level.
- Analysis of topics, competitors with the highest visibility in the contextual search results.
- Yandex Metrica and Google Analytics have been installed.
- Targets for tracking performance.
- UTM tags.
- Rate management system depending on the season/need for AC traffic.
- Additional cleaning of stop words based on the analysis of the data received from Yandex Metrica.
- Site access control system.
- A technical requirement with a list of recommendations.
- cost per lead – 2250 rubles.
- cost per lead – 450 rubles.