360 leads at $2.6 to find truck drivers in the U.S.

About: aventyllc.com – a company that deals with freight transportation in the U.S.

Objective: search and selection of truck drivers in the USA

What has been done: The main goal of advertising campaigns is to get targeted appeals from potential hires as quickly as possible.

To realize this objective, we carried out the following work:

• Collecting semantics;
• Setting up search campaigns;
• Remarketing set up;
• Contextual media network campaigns set up;
• Targets set up in Google Analytics;
• Testing of campaigns, analysis of statistics, and identifying the most profitable in terms of cost per conversion, tools, and solutions;
• Continuous optimization of the advertising campaign;
• Regularly updating the list of minus-words;
• Regular cleaning of ineffective sites.

In the first month of work, the task was 100% completed, and all open positions were closed. To achieve the result, all actual campaigns were tested, daily analysis of statistics and rate adjustments were carried out, and budgets were flexibly redistributed in favor of effective campaigns.

Result:
925$ advertising budget
29 246 clicks received
0,03$ cost per click
360 leads
2,6$ customer cost