648 applications for the sale of house projects in Poland

648 applications for the sale of house projects in Poland.

About the project: PROJECT-M – sale of finished house projects in Poland

Objective: to increase the number of customers to buy projects

What has been done: launched ad campaigns to generate leads to collect applications within Facebook and Instagram, and launched ad campaigns to convert to the site. Facebook Pixel was installed on the site, and conversion events were set up to make the ad campaigns work correctly and capture all actions. In addition, the offer to receive a catalog with a selection of the best house projects for 2022 was used as a promotional offer.

Examples of advertisements:

Result:
648 leads
0,9$ cost of advertising
575$ spent budget