112 sales at 27€ via Google ADS with an average check of 400€

About: kidsmont.de – online store for children’s wall bars. Region: Germany, Austria, Switzerland, Belgium.

Objective: to increase the number of sales through advertising in Google ADS. Cost of sales up to 40€

What has been done: the initial daily budget was set at 100€. Since maximum sales were necessary for the client, the results used a flexible daily budget with adjustments and redistribution between campaigns according to the results. The main objective was to increase sales. The main KPI – the cost of attracting the client (sales) is not more than 40€.

Extensive work was done on all aspects:

• Product Feed was created;
• Setting up a Google Performance Max campaign;
• Setting up Smart Campaign and other test campaigns;
• Daily optimization of advertising campaigns;
• Work on reducing the cost of conversions and increasing the number of conversions, adding minus-words, adjusting ads, and implementing current Google recommendations.

The best results were achieved by the Google Performance Max campaign and the Smart Campaign.

Result:
3039€ advertising budget
6695 clicks received
0,45€ cost per click
112 sales
27€ customer cost

Before launching Google Performance Max:
1-2 applications per day
After launching Google Performance Max:
3-4 applications a day
This project managed to find an effective solution to increase sales with a flexible advertising budget. For online stores, we recommend using GPM (Google Performance Max), SSC (Smart Shopping Campaign), and Smart Campaigns because their algorithms allow you to get the maximum number of conversions at a favorable price.