257 applications in the first month of work for an employment agency in Poland

About the project: GETSWORK (getswork.pl) – employment agency in Poland

Task: recruitment of workers for open positions in different cities in Poland

What’s been done: before launching the advertising campaigns, we analyzed the advertising activity of competitors and segmented and collected the target audience with the most relevant interests and behavior for each vacancy—launched advertising campaigns with the goal of Conversion to the website. As a result, the website was more efficient as it gave more information about jobs and working conditions. In addition, we launched advertising campaigns in cities with open vacancies to reduce the decision-making cycle, as a person does not need to move to another town and therefore it is easier to decide to change jobs.

Examples of advertisements:

Result

257 leads

10,2 zł cost per lead

2628 zł budget spent