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Yandex.Direct and Display introduced new options and targeting

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The Yandex team introduced innovations for advertising media companies in Display and Yandex.Direct. Now, marketers and advertising professionals who want to narrow their targeting down even further can use the new Interests options. Among the available filters for video ads and banners are:

  • Books.
  • Games.
  • Fishing.
  • Snowboarding.
  • Kids toys. Healthy eating.
  • Museums.
  • Restaurants and others.
Yandex.Direct and Display introduced new options and targeting

Even when setting up video ads in Yandex.Direct, it became possible to choose the location of the transition button and its signature. Now there are four possible layout options and as many as six examples of text (learn more, go to the site, watch, etc.). You can also just leave the arrow on the button itself and not sign it.

Yandex.Direct and Display introduced new options and targeting

What’s new in the display?

Added settings for premium multi-roll. Now there are demographic targeting options, such as gender and age. Geo-targeting has become more precise and it has become possible to tune the company to Moscow and Moscow Region and St. Petersburg, and LO with increasing coefficients. At the same time, Yandex representatives made a statement that seasonal coefficients for advertising products no longer work in the fall.

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