Front page / COPYRIGHTING / With the practical recommendations of Brian Dean (in translation), everyone will be an SEO hero.
Blog

With the practical recommendations of Brian Dean (in translation), everyone will be an SEO hero.

The content of the article:
Current articles:
SEO-аудит: исключительно прерогатива специалиста
SEO audit: exclusively the prerogative of the specialist
SEO-аудит: развенчиваем мифы, отвечаем на основные вопросы
SEO audit: debunking myths, answering basic questions

Maybe you understand the basic principles of SEO – this is great. Perhaps you are a master of the pen, or rather the keyboard. Sure, that’s good. And if you combine all this knowledge and skills, you turn from an ordinary specialist into an invincible (in this field) Superhero. Backlinko’s Brian Dean offers interesting SEO guidelines for copywriting that will help turn an average specialist into a real guru. This material was previously presented to a wide audience in the distant 2015. Now it is supplemented and updated with relevant information and news of 2017.

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Recommendation 1.

Active work with Udemy

Recommendation 2.

Use Bucket Brigades to lower bounce values and increase the visitor’s stay on the page.

Recommendation 3.

Insert the necessary words into the material, thus bringing Google into complete happiness

Recommendation 4.

Develop personal central words

Recommendation 5.

Actively work with queries from targeted Internet platforms for communication

Recommendation 6.

Apply impulses to action.

Recommendation 7.

Cheat on Amazon’s largest online sales monster

Recommendation 8.

Include new fixtures in the Title tag.

Recommendation 9.

Refer to the APP Method.

Recommendation 10.

Find more LSI keywords using “Search often with them”

Recommendation 11.

Lend to the naming engine with Buzz Feed

Recommendation 12.

Find Veiled Central Words with Keyworddit

Recommendation 13.

Structure the text

Recommendation 14.

Shorten the link address to increase your clickthrough rates and position definitions.

Recommendation 15.

Increase traffic by one function on life examples

Recommendation 16.

Refer to Bloomberry.

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Recommendation 1. Actively work with Udemy

Udemy is a large international project for training. A big mistake to consider copywriting includes only constructions of words and phrases. From my own example, it is noted that the structure of the content plays a huge role along with the content. I think that it is Udemy that will help you choose the right structure.

In the search line write the keyword. For example, your task is to present information on the subject of “photographs”. If the results in Russian did not satisfy you, or they are not in full, enter the same word in the search box, but in English already. It looks like this:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Choose the most popular query option:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

We study how many people have applied for training:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

132 982 students chose this resource to learn. Yes, not just chosen, and gave the money for the course. Thus, so many people have entrusted their funds to this content. This clearly means trust and recognition. Using similar material and creating something similar, no doubt your resource will find interested users.

Scroll down to the “Curriculum” section:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Your attention is the basis of the content. She, in fact, interested so many eager to learn. Note it for your future project. You can not copy all the items one to one. Choose a few of the most significant, and in a similar way develop your structure.

Recommendation 2. Insert Bucket Brigades to lower the bounce values and increase the visitor’s stay on the page.

By accessing a new Internet resource, there are two situations of visitor behavior. In the first case, he immediately leaves the site, and in the second – is delayed for a long time and returns time after time. From this directly depends on the rating in Google. The search engine notices active traffic and “thinks” that the page will be of interest to a wide audience, and the rating automatically rises.

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

In the case of a lack of an audience, the situation changes in the opposite direction and the resource hopelessly goes into oblivion.

If the plans take high positions, it is vital to keep visitors. Use for this special words and phrases. I will demonstrate on a private example. I like to resort to the help of short sentences that complete the colon. It looks like this:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

This design is called Bucket Brigades. In copywriting method is known for a long time. Initially, it was used in commercial proposals to encourage reading of advertising messengers. I shifted this technique to SEO resources. The result struck. This is data on the average amount of time visitors give Backlinko:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Four minutes and four seconds. This is due to the above technique, which was used in each publication. Next, I will tell you in detail how Bucket Brigades will increase the hours spent on the page.

Start with a prologue.

Here is a sample where twice reception is applied:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

By the way, here time is increased to 5 minutes:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Bucket Brigades is also found in the content center. This is well shown in the keyword search rules:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

To summarize, it should be noted that every time you visually highlight an uninteresting section for a client that may contribute to the exit from the page, use Bucket Brigades. You can think of your own options or use the existing ones:

  • So:
  • Conclusion:
  • Perhaps this will be useful:
  • This raises the question:

After using this tool, it’s time to proceed to the next recommendation.

Recommendation 3. Insert the necessary words into the material, thereby bringing Google into complete happiness.

Google is smarter not by years, but by the hour. Recent studies from the seo-world have concluded that saturation with keywords does not play any role. All attention has shifted to LSI, the central words of latent semantic indexing. The abbreviation only at first glance seems smart and completely incomprehensible. In simple terms, this is the concept of synonyms or related words. They are aimed at helping search programs understand the meaning of the content of the content. To detect them, it is enough to drive into the search box a query that is related to your article. Using the example of furniture restoration, it looks like this:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Please note that in addition to the request arises in the issue:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

It becomes clear that “repair”, “hauling”, “restoration” seems to Google similar. Actually, they are LSI – words. Include them in your work and hurry to 4 points.

Recommendation 4. Develop personal central words.

The mechanism is as follows. When you type your own brand name in the search, most often it’s the top issue. And did you ever think that your own name is also the central word by which you immediately go to the coveted top. Why not use it for your own good?

You can significantly increase the natural traffic, engaging in advertising their methods and developments. Most likely you are already familiar with the technology of skyscrapers. Three-level formula for increasing organic traffic.

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

The authorship of the term is wholly owned by me, therefore, according to him, my materials are distributed in TOP positions. This provides additional resource to the resource. According to Google Consol, the main word “Skyscraper Technique” has 1,093 searches per month:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

From this it follows that my articles are in the first numbers on request, they collect all 1103 “berries on the cake” in the form of clicks:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Summing up the line, it should be noted that it is necessary to individually designate a personal, developed original strategy or plan. With it, you can increase the flow of visitors who are looking for specific requests.

Recommendation 5. Actively work with requests from the target Internet platforms for communication

In a recent article with a capacious headline “Why Google dislikes your site”:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

I resorted to using the original phrase. Originality is the frequency of clogging in the search, but opponents will not set targets. This phrase is “Google does not like my site.” You may feel that I am deceiving you, but this expression was not invented. The choice fell on her, as her frequent guests like her at specialized SEO forums:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

If in the interest group at least once asked such a question, then before that he was written in the search box Google. And now the time has come when the user requests this or a similar phrase, my material is in the top.

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

To increase traffic indicators, the method is ideal.

Take a look at the information that you were looking for on a resource where real people live and they are interested in similar words. Use the inurl: forum + command central word of interest. All this is driven into the Google search engine:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Further all previous branches on the given subject are displayed. Follow the links that satisfy the search …

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

… enter it into the search box:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

If a large number of results are displayed, apply them in your material.

Recommendation 6. Apply impulses to action.

Modern clickable buttons “Share with friends” in almost all social networks greatly expand the possibilities, but this is not always enough. In addition to them, the faithful companion of an article writer is an incentive for a certain development of events.

Some time ago an article was published describing the 17 basic rules for the development of basic recommendations for visiting:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

To increase sharing, I inserted the “Tweet” button at the beginning of each section of the listing:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

At the time of writing this article, information about creating leases scored 2929 retweets. The bulk of which worked due to competent motivation in the content. Easily use it in your work. Highlight the main, most qualitative and essential sections in the document, follow the link ClickToTveet.com, click above on “Basic Link”:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Add the necessary information to the tweet:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Click on “Generate new link”:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Copy URL:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Place the selected fragment. You can use buttons and addresses directly in the information.

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Recommendation 7. Deceive Amazon’s largest online sales monster

Sometimes icebergs like Amazon simply seize all ranks in issuing, leaving no chance for a beginner to reach top positions. But some take a long way. Their secret is simple – they are focused on low-frequency long key phrases for which competitors don’t think.

This is done in the following way:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Choose a position on the site that matches your work. Let it be, for example, natural dog food. In the search we make “organic dog food”. Do not rush to immediately proceed to the discovery process by making a click. After a couple of seconds, those very low-frequency long queries will appear, similar to Google’s autocomplete:

Choose a position on the site that matches your work. Let it be, for example, natural dog food. In the search we make “organic dog food”. Do not rush to immediately proceed to the discovery process by making a click. After a couple of seconds, those very low-frequency long queries will appear, similar to Google’s autocomplete:

Recommendation 8. Include new fixtures in the Title tag.

This advice will help those who wish to receive large volumes of visits with the help of long key queries. Paste the transform into the Title tag. With their help, the site will acquire higher positions relative to competitors that exist only on the same key phrases.

These are some studies of a similar strategy directly in practice.

Some time ago I posted the “Linkbuilding Guide” material:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

In the Title tag I wrote the above title. It seemed to me that it could not be better suited for the title. Laconic, small, sonorous and with the main entry. However, I was mistaken. And here came the understanding that if you insert modifications into the title, the technical indicators will increase. So I just added “SEO”. It turned out “Linkbuilding Guide for SEO”. At first glance it seems that the changes are not large, but the quality of the article has grown – it is determined even by those requests that I did not pay attention to.

Example: “SEO liqubuilding” – 590 requests per month:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

“SEO building” – 90 requests per month:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Thanks to only two words, 139 new visitors came to me.

You can work with this in your content as follows. Select a page on your resource with a title of up to 40 characters.

After that, insert a few modifications of the following:

  • How.
  • This year.
  • Overview.
  • Best.
  • Quickly.
  • Check list.
  • Guide.
  • Tips.
  • Easy.
  • Simply.

Naturally, it is impossible to predict which central words will provide a transformation. But exactly one hundred percent that the total number of visitors will be more intense than before the changes. This is a weighty nuance.

Recommendation 9. Refer to the APP method.

Above, we have already considered that the time resources that visitors spend on the Backlinko page are higher than the average indicators of competing sites. This is possible thanks to Bucket Brigades. You can tell more about one particular customer retention per page. APP stands for Agree, Promise, Preview, which in translation means agreement, promise, announcement. Let us consider each item in more detail.

In the first part of the text, place such a thought or presentation of information with which it is difficult not to agree. The audience will support you. On a psychological level, this gives an understanding that the problems of the audience are understood and perceived.

A good example of email newsletters:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

I resorted to conditions with which it is impossible to argue. Now we proceed to the promises. It is used to develop an image of a bright future and faith in a good outcome:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

For sweet leave an announcement. It clearly provides information about the content of the material:

Announcement final step. After you formed the entry, which will be interested visitor. A search engine, in turn, will provide a resource to a wide audience.

Recommendation 10. Find more LSI keywords using “Frequently searched with this”

We have already spoken about synonyms and similar words. To search for a vast mass, it is enough to insert the central key and familiarize yourself with the answers in the table below “You are often searched with it at the same time”:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

This presents additional keys.

I applied it to my work with internal optimization. Made a request, scrolled down:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

This feature also demonstrates low low competitive key queries not included in Google Keyword Planner.

This is another plus for traffic.

Recommendation 11. Lend the title engine with Buzz Feed

Buzz Feed – a site with veiled titles that playfully do not agree on the essence of the content. It is they who dislike the mass content developers. On the contrary, I adhere to the opinion of their originality. No words to describe the graph:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Is it a joke? Buzzfeed.com overnight with a minus of zero ratings has risen to 50 top resources of America. The guys made it clear that their own bright subtitles attract the attention of potential visitors.

Earlier, I gave an example of using the title “This simple strategy will change your idea of how to blog.” Thoughts about such a capacious title arose due to the above site and the title of the material No12 facts that will change the idea of color. ” You have no restrictions on the same use. Check out the latest BuzzFeed content and their titles.

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Recycle them for your material and direction. To facilitate the work, I systematized all the names in the style of Buzzfeed. They attract attention, but remain concise, without unnecessary pretentiousness:

  • 15 recommendations that will make you look at __ in a new way.
  • I was learning _. The result struck me one hundred percent!
  • It will give you twenty times more strength.
  • 11 facts about _ that are scientifically proven.
  • Follow these 20 simple recommendations to _ Separately pay attention to point 6.
  • When you become familiar with __ your life will not be the same.

Recommendation 12. Find the veiled central words with Keyworddit

Have you ever worked with Reddit to search and analyze the main words. If still happened, by all means appreciate the quality. Reddit clients talk about everything: from a device for making toasts to tripods under photo equipment.

Paste the required word form into the search string:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Here are the concepts that users apply to discuss the topic that interests you.

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Recommendation 13. Structure the text.

The presence of subtitles facilitates the perception of information. In my work, I clearly demonstrated this:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Obviously, that will attract attention option on the left. However, subheadings are not the only way to streamline the text.

Below are the main functions of high-quality text structuring, which will be useful in the work:

Function No1: Authorship References

The effectiveness of direct speech, framed confirmed repeatedly. A vivid confirmation of this article from Backlinko:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Function No2: Callouts

If there are extraneous references to third resources, a link should be placed. This technique is used in Backlinko:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Feature No3: Advertise subtitles.

This requires a specialist considerable time, but the finished resource will have a professional look and worked out to the smallest detail. The author’s small development, placed under the title, will give additional points.

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Banners can be developed in the service Canva.

Recommendation 14. Cut the link address to increase CTR and position definitions.

Research and analysis of the impact on the ranks of search engines, came to the conclusion of a significant interaction between small URLs and sorting in Google search results:

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

Search service favorably refers to compact addresses. They directly save Google time resources and increase CTR. The data showed that small links accounted for a quarter of clicks. Descriptive addresses demonstrate the brief essence of the page, thus the main search engines and users understand what they mean. The long ones are unreadable and pass by.

Google doesn’t like long heavy Internet addresses, so he himself shortens them in the search process. It is recommended to immediately write the best URL options. Long let exist. For the future, keep this rule in mind.

Recommendation 15. Increase traffic by one function on life examples.

A year ago, Dave Attard created a great web design reference book from A to Z. Having settled on the leading positions in the target ranking by semantic cores, the flow indicators have completely collapsed. At this moment came a brilliant idea to change the name. Before the change, it looked like this: “A complete guide to web design: what to do when creating a new site”. He came up with the following:

Inserted numeric characters in the title. Experts have already guessed that the use of numbers in the names provide a link to the link.

Decorated the title with the expressive adjective “awesome”.

Ultimately, it’s created: “The Complete Guide to Web Design: 128 Tips to Help Create a Fabulous Website.”

С практическими рекомендациями Брайана Дина (в переводе), SEO-героем станет каждый

The result struck immediately: raising the flow of visitors who accessed the site through search engines by 71.6%.

Recommendation 16. Refer to Bloomberry

Bloomberry will help with the search for even such phrases that are hidden from the opposing side. You drive in the right word, the service is looking for everything connected with it. Due to the fact that some topics do not contain a keyword, opponents will not be interested in them. It is only yours.

46
0
No Ratings Yet
Loading...

Comments and Interview Rating

Let's start the conversation!

Specializations

Our competencies
We develop projects from scratch, as well as take on the redesign and development of sites from which you would like more.
We're doing a great Google promotion.
Advertise your company's website in Google search results
We know how to drive traffic or brand awareness through a social platform.

You might be interested

Реклама Яндекс Директ
Yandex Direct Advertising
Возможности Яндекс.Метрики и Вебмастера для продвижения
Opportunities of Yandex.Metrica and Webmaster for promotion
Как настроить таргетированную рекламу
How to set up targeted ads
Яндекс обновит автостратегии в Директ
Yandex will update the auto strategy in Direct

Want to get interesting articles?

sign up for our blog
14
subscribers
1224
subscribers
Request a call