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What is Web 2.0. The main features of the development of the grid based on free blogs

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  1. What is Web 2.0.
  2. The main aspects of creating and equipping blogs.
  3. Rules for filling services.
  4. Create a whole web 2.0 blog network.
  5. Features placing links with Web 2.0.
  6. List of gratis blogs.
  7. Findings.

For external optimization of your own business, you can use a variety of tactics and strategies. But all of them are united by one big minus – very heavy cost. Fortunately, there are several solutions that will significantly reduce the reference budget, and, in addition, with the right actions will make your reference account more natural than many analogues.

This article will discuss the features of the development of a grid of blogs like web 2.0. It is very similar to the process of developing a PBN-grid, but there are many differences, which will be discussed below.       

What is Web 2.0

Web 2.0 is a unique type of blog, hosted on free sites with a certain number of thematic content. Their main feature is that any link-type profile can be diluted with links taken from free blogs, which can easily be manipulated. In this way, you can also download pages that contain links to your site.

There are many advantages:

  • You will not need to pay for services for using the hosting and directly the domain itself. The only waste will be the creation of text content, if you place it with a real copywriter;
  • accessible procedure for developing the blog itself. In the world wide web you can find mass online lessons about the procedure for developing free blogs on any of the existing platforms;
  • full control over the site. The owner at the desired time can change the link, its anchor and other elements. You can easily rewrite the article and other information in the blog at any time. Everything that happens on the site you can control yourself, so there will be no situations that appear on the blog of various thematic articles.

Among the main drawbacks, it is possible to single out the fact that, despite all the simplicity, it takes a lot of strength and energy, especially if only 1 person or a small group of people work on the creation. At the same time, the use of the web 2.0 grid is a special specificity of promotion, therefore, doing everything “aby-how” will not work here.

Below is a screenshot of the web 2.0 site, so that users understand what the most of the presented blog types have.

What is Web 2.0. The main features of the development of the grid based on free blogs

The main aspects of the creation and design of blogs

Now we will examine in detail the algorithm for creating a blog and what should be in it. Among the main components of any blog are:

  • it must be as close as possible to the resource that is being promoted;
  • have its own unique and original design that would distinguish it from the mass of analogues;
  • the completed profile directly by the author, and not copied content from competitors;
  • There should be no default entries and similar comments in general.

If it is easier to say, then you should develop a blog in the form of your own web resource, pretending that you only perform its promotion.

To create a full-fledged blog, you must go through a huge number of required steps:

  • You should choose a platform that allows you to perform such an action and go through a simple registration procedure.
  • The sections “About us” and “Contacts” are created. In these paragraphs, the detailed information about the subject of the blog, the author and the contact information of the creator, which you can keep in touch with, is signed. It does not hurt to add links leading to profiles in social networks.
  • Then it does not hurt to add articles to the site. The first of them must necessarily tell about the main direction of the blog, so that all customers of the service immediately understand whether this option suits them or not.

Below we will examine the issue related to the features of filling the blog with a variety of content.

What is Web 2.0. The main features of the development of the grid based on free blogs

Rules for filling services

All articles, the main purpose of which is to acquire traffic, must necessarily be prepared taking into account the following list of parameters:

  • All articles must have the highest possible rates of uniqueness, so it’s better to order them from experienced copywriters;
  • The text should be structured and include visual means (videos, various pictures, screenshots, tables, lists). It should not be in one article to push everything at once. In some of them it will be enough tables and lists, in some cases it is more profitable to insert a video. Articles should not be similar to each other;
  • the value of one article should be at least 3000 characters without spaces. But again, you need to build on the subject of the article, since its size can vary considerably. If for one of them 3000 characters will suffice, then for the other 8000 will be small;
  • The articles should contain key phrases and words that make the optimization process more successful.

Theme

Before you start writing an article or before ordering it, you need to determine its main topic. In this case, the service can be helped under the name of Yandex.Wordstat.

Going to the site in the service, in the text box that appears, you must enter a key phrase or word that somehow relates to the subject of your resource. Through the use of special operators, it will be necessary to add phrases of an additional plan indicating the specific information type of requests.

Figure service Vordstat

What is Web 2.0. The main features of the development of the grid based on free blogs

After that, you will have a whole list of keys from which it will be possible to form a theme for creating a future article. For example, you can give preference to several topics simultaneously: “What kind of motorcycles are there” and “Which motorcycle to buy?”.

After the topic has been formulated, it will be possible to proceed to the implementation of the next clause. And in this case it is important to write such an article that could potentially enter the TOP. To do this, it is necessary to analyze the TOP texts that were posted earlier. This procedure will provide an opportunity to prepare TK for writing future content as efficiently as possible.

Text analysis

For text analysis, you should select a whole list of keywords that will be used to create content. For this, just a few requests will suffice. After that, you can begin to collect a list of pages of the information plan, which are located in the so-called TOP of the submitted keys.

After their thorough preparation, you should look at the following parameters on the web resources:

  • the number of characters;
  • the content of each article;
  • the presence or absence of graphic content;
  • the number of key phrases and their word forms.

Many sites and services can greatly facilitate text analysis, and you have to spend only a couple of minutes to evaluate the article externally. A good tool for such purposes will be the service Seolib.ru.

After careful analysis, you can begin to draw up the TK.

To TK should add the following items:

  • the purpose of the content is to provide the most concise information to the copywriter, what the future article should be about, what questions should be disclosed in detail and from what person they wrote;
  • plan – you need to paint the content of the article and what should be described in each individual paragraph of the plan;
  • article length;
  • the presence of pictures, videos and other media content. If the article should have such components, then you need to specify where the picture should be placed and what exactly you would like to see on your site.

Ready TK needs to be transferred to the qualified copywriter who will quickly write a suitable article for you.

What is Web 2.0. The main features of the development of the grid based on free blogs

How to choose a copywriter

Most blog owners do not bother with the choice of a copywriter. They simply put the assignment on special exchanges with their conditions, after which all interested authors leave their applications with the consent to write the text. And only after that you are included in the choice of the only one that could satisfy your request in the best possible way. It is necessary to look at the rating, reviews, portfolio, the main subject of writing, etc. With all these nuances can be found on any freelancing exchange.

Experts advise to look closely at the reviews and personal portfolio of the selected copywriter. As practice shows, the rating does not always clearly demonstrate the true skills of the author. It happens that even the best writers are placed in the “minus”, while TOP copywriters hand over continuous water to customers. That is why it is better to get acquainted with the previous articles of the author and evaluate customer feedback on the quality of the work performed.

Experts advise to look closely at the reviews and personal portfolio of the selected copywriter. As practice shows, the rating does not always clearly demonstrate the true skills of the author. It happens that even the best writers are placed in the “minus”, while TOP copywriters hand over continuous water to customers. That is why it is better to get acquainted with the previous articles of the author and evaluate customer feedback on the quality of the work performed.

Many authors demonstrate unexpected surprises in the process of long-term cooperation. They can be both pleasant and not so. Someone tries and grows professionally, and someone uses the condescension of the customer and is tinkering. Therefore, in order not to fall into the hands of such unscrupulous writers, try to cooperate with representatives of the exchange, who managed to study the best copywriters in the service and select exactly this for you.

For convenience, many exchanges offer the function of writing notes about each author, which will be visible only to you. So you can not get confused when choosing a new author, who in the past may not have satisfied your requests.

After choosing a copywriter and the implementation of the work, the article is laid out on the site, according to a clear plan.

Exhibiting articles should be very carefully and systematically. It should be very natural. This means that placing 10 articles at the same time is a bad idea that will cause suspicions among the clients of the site. A normal phenomenon is the publication of 3-6 articles per month. To make the blog so called natural, you will need to publish at least 30 articles.

Creating a whole blog network

There is a list of established rules necessary to comply with the formation of the network:

  • do not develop multiple blogs at the same time;
  • apply different platforms;
  • the presence of various authors, contact information and design of each individual blog;
  • it is not advisable to publish content on different blogs in 1 day;
  • every blog should look very natural.

Networks can be used for different purposes:

  1. To optimize the main site.
  2. For pumping external type links leading to a web resource.

For the first goal, it is advisable to use specially formed grids consisting of several levels:

  • Level 1 blogs are required to collect all the link material from the next level blogs. This is an intermediate buffer between the key resource and the blog grid;
  • Level 2 blogs are an analogue of the first option, only in this case their main task is to upgrade the previous types of blogs.

Web 2.0 network design

What is Web 2.0. The main features of the development of the grid based on free blogs

Sometimes, third-level blogs are used that refer to previous ones. Also, their pumping can additionally be implemented through special crowd-links.

Features placement of reference material with Web 2.0

If you have already prepared a blog of the 1st level, and you have a high-quality article, then the next task is to promote it in the TOP.

In the article you should definitely refer to the main page of the optimized service. But there are some aspects. Placing a link to your page in each of the emerging articles should not be, because it will cause suspicion PS and all your work will be empty.

That is why from the 1st blog to 1 page you can follow a link that does not exceed three times. In other articles, you need to refer too, but to other resources, this also needs to be done to achieve the parameter of naturalness. This can be implemented in the same article where the link to your main resource is located. This will confuse and discard suspicions.

Not on all blogs, the placement of links will be performed directly next to the provided attribute rel = “dofollow”, and this is not critical. On the contrary, your blog will again become more natural. Preferred will look like dofollow links, as well as they will bring greater effect. But the nofollow link also has its advantages, the main one being the presence of transitions.

List of gratis blogs

Below is a list of services where you can independently run your own blogs:

What is Web 2.0. The main features of the development of the grid based on free blogs

Findings

Thus, we have considered the procedure of promotion of the reference type based on the creation of free sample blogs. As in any other similar system, everything must be done very carefully so as not to arouse suspicion in the search engine. It also does not hurt to form a specialized blog, so that each of them is distinguished by its subject matter. And if your topic does not allow anything to do, then it is better not to tempt fate and post a few topics on the 1st blog.

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