What is traffic?
Translated from English, it literally means “traffic”. But we are now talking about Internet marketing, and in this area this term refers to site traffic, the volume of the flow of interested users.
So if the SEO-specialist regularly pronounces this unusual word for you, you should know that he’s concerned about how popular the resource is popular for users, as a visited platform.
We will deal with the types:
- Search – comes from Yandex, Google and other search engines.
- Social networks.
- From other sites.
Its increase is one of the main goals of any owner, so you should know the methods of achievement:
- Search engine optimization.
- Contextual advertising.
- Active work and campaigns in social networks.
- Email Marketing.
The traffic itself can also be different. If the goal of creating the web page was sales, then when promoting, you should pay attention to the conversion one, that is, the type that is aimed at the actions of users – making calls and purchases.