Website technical optimization

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We can say with confidence that this is one of the most significant moments in the promotion. In general, this process should be thoroughly done once at the very beginning, and then only periodically make adjustments. Simply put, technical optimization is a set of activities that are carried out in order to increase the level of “mutual understanding” of the site with search bots.

The main goal of such actions is to ensure a high degree of indexation. If you let go of the brakes or miss some points, you can build a huge obstacle to getting into the leaderboards of search results or, in general, make the promotion unrealistic.

Of course, all actions should be performed exclusively by a professional in this field, and the owner does not even need to try to change something in the codes, as this can lead to fatal consequences.

Let’s talk about the main mistakes that can be made and how to fix them. At the same time, we recall once again that all changes must be made exclusively by specially trained people.

Website technical optimization

Basic moments

File robot.txt

This is a text document that should be at the core of the resource system. It indicates data intended for search bots – page addresses and site maps, indexing data, that is, which pages should be indexed and which should not. The latter concerns duplicates, system files.

All addresses should be formed as follows:

  • slash at the end;
  • use only the latin alphabet. For sites that belong to the domain of the Russian Federation, for some reason, it is common to mix Latin and Russian letters in one address bar;
  • exclude special characters such as question marks or “@”. They may be misunderstood or not displayed at all.

Checking addresses will help make a site map.

Sitemap is used by bots, and it is also necessary for “users”. Thanks to her, finding the right information on the platform becomes easier. So the robot will understand the whole “grid”, and the visitor will be able to move around the web resource more easily. Here you can also create instructions for the PS regarding indexing priorities, as well as indicate update data. It should be remembered that the card cannot accommodate more than 50 thousand pages, otherwise you will need to create another one.

Website technical optimization


Each time a visitor opens a page or a search bot checks, the server gives information about the general condition of the site or its individual section.

Distinguish such basic codes:

  • 200 – means that the site or a separate page is in perfect order;
  • error 404 – makes it clear that such a page no longer exists;
  • 503 – for some time there is no access to the server.

It happens that the code is issued incorrectly. For example, the page functions successfully, but 404 or some other pops up. Such moments need to be checked immediately and done correctly in .htaccess.

It is on the 404 error that you need to pay more attention, because Information about an existing page with this code will not add information to the database for search.

Website technical optimization


The most popular mistake is when the transition from the www domain to the domain without them or vice versa is not configured. You need to select the main one and specify it in .htaccess otherwise there will be problems in distribution, since the bot will perceive pages as duplicates.

Additional nuances

  • Title and description tags are part of the TO. They must be correctly spelled out, show the meaning of the page for which they are created.
  • The download time optimally cannot exceed 0.7 seconds for downloading one code and no more than 0.2 seconds for server response.
  • Headings from H1 to H6 cannot be used in the design. H1 is not used more than once for one page.
  • Favicon.
  • Display site in major browsers. Before a thorough launch, you need to conduct testing.
  • The access page to the admin panel should be closed from transmitting data about updates.
  • Check layout for the presence of paired open tags.
  • If the documents in the robots folder do not carry any important data, they must be closed. The same applies to official documents.
  • For online trading platforms, there should be closed sections with filters, search, application design and login.
Website technical optimization

Even after the formation of pages that are closed from indexing is finally completed, you need to periodically check for the appearance of duplicates.

Above, we identified the most common problems that can be admitted during development or are simply skipped due to inattention. Try to find each of them and fix it as quickly as possible. Remember that the slightest error can prevent you from getting into the TOP. Engage trusted professionals in maintenance, conduct periodic audits to adjust the site for the better.

Our team is always ready to help at the right time. Only the best professionals work with us, who for more than 10 years have been helping owners of various web portals to achieve the best positions in search results lists. Feedback from grateful customers and cases with launched projects will tell everyone. For any question, you will receive a detailed answer in a language that is understandable to you without the burden of unnecessary and incomprehensible terminology.

Website technical optimization

Why do you need to contact us?

  • The leader among SEO agencies in the CIS.
  • We conclude competent and transparent contracts for the provision of services.
  • We quickly solve problems of any complexity.
  • Ready to bear full financial responsibility for failure to meet deadlines.
  • We cooperate with the largest companies.
  • We use only the latest software and are constantly learning.

Write to us in messengers or by e-mail. We quickly respond to all requests. Ready to raise your site in the TOP right now!

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