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Selection of keywords for Yandex.Direct

DEVELOPMENT OF ADVERTISING CAMPAIGNS INCLUDES 6 TYPES OF WORK

No additional or hidden fees
1. AUDIT
Full audit of your old ad campaigns, if any
2. SEMANTICS
The semantic core of the site is all the key phrases that users enter in the search to find products or services presented on your site, our task is to collect all such key queries, remove those that do not give effect, leave only effective ones and group them among themselves. for further use in advertising
3. UZABILITY TESTING
We test your usability, assess strengths and weaknesses, take the best from competitors
4. TEXTS OF ANNOUNCEMENTS
Writing ad text that can attract customers
5. REGISTRATION OF ADVERTISING
We make advertisements so that they are visible against the background of other ads and attracted more attention
6. CONFIGURING ANALYSIS TOOLS
We set up all possible ways of tracking the further effectiveness of advertising - setting goals, tracking the behavior of visitors and collecting statistics

Certification

We are a certified agency Yandex

Our work and the success of our customers

Our cases say more about us than we could tell.
libtime.ru

Inteljet

Numizmatik

Club Numismatist – one of the largest ...

SOLO rent a car

Comprehensive optimization and website ...

ldesign.studio

keeparis.ru

diamonds-are-forever.ru

Instagram targeting, $ 0.6 per lead

Instagram / Facebook targeted advertising, lead price from $ 0.03

Instagram / Facebook targeted advertising, lead price $ 0.04

Targeted Facebook / Instagram advertising, lead price 0.06 EURO

newlita.com

drabbasov.ru

Atelie-lab

detskie-kolyaski.ru

10 SIMPLE REASONS TO ORDER CONTEXT ADVERTISING IN iPAPUS AGENCY

10 reasons
01 /
We have the appropriate certificates
02 /
Our cases say more about us than we could tell, see the reviews section
03 /
We do not promise what we can not do
04 /
We are interested in increasing your profits.
05 /
The contract clearly specifies the conditions of cooperation. We do not burden customers with long-term contracts and penalties.
06 /
You pay less if we do not fulfill the agreed amount of work.
07 /
Refund upon non-compliance with deadlines
08 /
Refund and raising the site to its previous position when hit by a filter
09 /
Refund in case of incorrect or late submission of a report on the work performed
10 /
Clearly fixed price throughout the contract period

YOU GET YOUR OWN MARKETING DEPARTMENT

At least 4 specialists become part of your team.
SEO
Papus, Ivan Aleksandrovich
Leadership and strategic issues
10 years experience in marketing and SEO
TOP specialist in the CIS with confirmed reviews and ratings https://www.fl.ru/users/royk
Project Manager
Yushchenko Anna
2 years in SEO
Started her career in banking
Аналитика
Evgeny Gorunov
Head of Analytics
3 years experience
Копирайтер
Yana Bozhko
Experience 3 years
2 years team experience
Контент-менеджер
Victoria Khomenko
Links placement
Internal site optimization
Контент-менеджер
Elena Leontyeva
Customer rating control
Responsible for customer information
Копирайтинг
Anastasia Pigul
Head of Copywriting
Monitoring and reporting
Маркетинг
Natalya Sergienko
External placements through reference exchanges
Hosting through site administrators
Depending on the tasks, the subject and the current state of the site, such experts as: project manager, PPC specialist, marketer, copywriter are at your disposal.
More about our specialists

7 RESULTS OF COOPERATION WITH US

7 indicators
01 /
Increase targeted traffic to the site
02 /
Increase sales from the site
03 /
The site is displayed in the first places in Yandex for the key phrases you need
04 /
The increase in the number of applications and calls from the site
05 /
Decreased seasonality
06 /
Reducing the cost of getting one customer
07 /
Reducing the cost of getting one visitor

CONTROL OF THE OBTAINED RESULTS

Fully remove functional load from you
Responsibility for the quality and availability of reporting information
1 hour per month is enough for you to fully control the work performed and the dynamics of results
01 /
All work is carried out on your account in your personal account, if you want to
02 /
The opportunity to discuss the results in a telephone or online mode.
03 /
Monthly reporting, adapted for comfortable perception
04 /
Monitoring completed tasks for each unit of work

UNLIMITED VOLUME OF PERFORMED WORKS

Our task is to provide your site with a result, so we work in all directions at once.
The era of an integrated approach has come, everything else does not work
We will promote your resource at once in all parameters, i.e., improving all indicators
01 /
Promotion of an unlimited number of key requests and pages of the site
02 /
On average, 8 times more work with the same budget (compared to other Internet agencies on the market)
03 /
We eliminate shortcomings by our own specialists, and not only indicate what needs to be done
04 /
We do not limit the time of work. All tasks are performed until the result is obtained, the goals of which are always the first positions in Yandex

INTEGRATED AND FLEXIBLE APPROACH TO SPRINGING

We study your needs and tasks
Make sure personally
4 features of our approach to the integrated promotion of your site
01 /
Complex internal work on the site, both in the technical part, and in terms of text and graphic content
02 /
Crowd links that don't just promote your site, but increase brand awareness
03 /
Placing trust links on trusted resources, giving real user transitions
04 /
Content marketing - getting customers through high-quality blogging on your site

DEADLINES

We agree on terms and adhere to them.
We accelerate work due to competent interaction between team members

Advertising campaign development takes from 15 days with the number of key phrases up to 400pcs

4 reasons for meeting the deadlines:

01 /
Teamwork, where each specialist is focused on getting results
02 /
More than 10 years of experience and automation of workflows allows you to quickly solve the necessary tasks.
03 /
Works are performed on a pre-designed and tested methodology in multi-threaded mode.
04 /
Using the latest software reduces the time to complete tasks and lead time

READ OUR COMMERCIAL PROPOSAL

Or ask questions, we will be happy to answer.

Tariffs

The price of contextual advertising site per month for each project is calculated individually. The main factors that influence the budget are your tasks and needs; the more keywords, the greater the amount of advertising, respectively, the more work. Payment is made in any way convenient for you. The works are performed in a fully open format, you know how much you pay for our work and how much money goes to pay for clicks in favor of the search engine
FROM $200
Order
Development of turnkey advertising campaigns, which includes up to 400 key phrases
$80
Order
With a larger volume cost $ 80 for every 200 key phrases.
Individually
Order
With a volume of 800 key phrases, the price is formed individually with a big discount.

5 FACTS ABOUT iPAPUS

Briefly and in the case
01
No failures
Since in our practice there were no projects for which the work would be carried out and the results were completely failed, each project shows growth that differs only in the subject matter, market conditions, budget of work
02
Huge experience
in solving the most difficult tasks and non-standard situations by maintaining a large number of projects and the ability to provide results
03
Understanding Algorithms and Principles
the work of search engines, their filters and crawlers
04
The experience of resuscitation of neglected cases
and, at first glance, hopeless advertising campaigns, for example, that worked in the negative when a customer spent more on advertising than she earned in net profit
05
Professional team
from 50+ highly qualified specialists with certificates

They trust us

The largest companies in the market

Stop paying for the process

Get the guaranteed result you deserve!

ALL OVER THE WORLD
WhatsApp, Telegram, Viber
+48531901772

Call, write,
let's communicate, we will agree!
info@ipapus.com

Yandex. Direct words - is it so easy?

Paid promotion gives an instant effect - the number of customers increases dramatically, and if the site is convenient, then conversion will also increase. From the outside, everything looks simple: we start Yandex.Direct, we select words and phrases with the help of a special service, indicate the features of the target audience and are ready. However, in reality it turns out that the money goes into the void - the flow of visitors does not change.

Why contextual advertising may not work

In contextual advertising, there are three main points that influence success:

  1. Strategy. Direct allows you to automate this point, but for greater efficiency, manual tuning is needed. It includes six options, each of which works with maximum efficiency depending on the scope of the company, the characteristics of the target audience, the number of competitors.
  2. Choosing the right targeting. It depends on whom and when advertising will be shown. The slightest mistake will lead to the fact that the ad does not find its target audience and will be wasted.
  3. Selection of words for marketing. No less important point, because the system is guided by what people are asking on the web whether the show is targeted.

The trial and error method leads to losses, therefore, they are turning to professionals for an advertising campaign.

The choice of semantics

Yandex.Direct is just an algorithm that will act according to clearly defined rules. The choice of words and key combinations will prompt the robot which user can become a real customer. If the choice is made correctly - the conversion is growing.

To pick a semantic core, you need to know a number of nuances.

  1. When you associate your business with any request, you automatically give it a meaning. The robot does not know how to do this. For example, a company sells furniture. The main question may sound like “buy furniture”. But if the owner of the site immediately represents the main page, then an ordinary person can keep anything in mind: from “buy furniture by installments” to “buy furniture with hands”. Therefore, it is necessary to specify each issue as much as possible in order to get to your own buyer.
  2. There are negative words in each phrase. These are additives that change the meaning when clarifying. Selling goods from the factory, under no circumstances can you think of the category of sales with your hands. This part falls into the negative list, which is built according to certain rules.
  3. Rare typos and errors should be considered. The most common search engine corrects automatically, but if it does not have a new phrase in the database, it will show “as is”. If you do not enter such a rarity in the core of the meaning, then miss a large pool of potential buyers.
  4. Many foreign names are typed in Russian literature. In this case, the length of the list is doubled, because you need to specify both foreign and domestic spelling.

In addition, each experienced director has its own "chips", which were formed over the years of work based on observations and statistics.

Direct Tools

Key selection is performed in the system "Wordstat". This is an automated free complex that gives all possible forms for the entered word. It also allows you to:

  • select a region;
  • see the frequency (the number of entries in the search line for the current month);
  • select related phrases.

The more common the question, the more points will get to the final list - sometimes it includes tens of thousands of phrases. Selecting the right takes a lot of time. In this case, the knowledge of the query language operators and their proper use helps to speed up the process. Having made a mistake, an inexperienced prodvizhenets will not even notice the absence of critical words, which will lead to an increase in problems.

The developers of Ya.ru have created a convenient interface for setting up the campaign, the keys can be selected directly in it. But at the same time there will be no important detailing by region.

Here you can also enter negative keywords that can be specified for a single expression or a whole group. The latter requires a comprehensive analysis of the whole semantic cluster.

Content role

After the key indicators are indicated and the semantics chosen, special attention should be paid to the ad. It is a small text or graphic block. You have only a few dozen characters to definitely interest and attract people. It is important to invest in this small space such a meaning that it will not be perceived in a meaningful way and clearly reflects your offer.

Text messages are written by copywriters who are able to convey a couple of words the basic idea. Graphics should be entrusted to a talented designer who uses the correct image.

It is these two specialists who are able to cause the visitor an irresistible desire to click on the link.

What we can do

We employ certified professionals with great experience. Each director is able to:

  • launch internet marketing;
  • correctly compose semantics;
  • specify the correct metrics in the services in order to have an idea of the real dependencies between our actions and the results obtained;
  • generate reports that are understandable to the client;
  • conduct instant analytics of the results;
  • change settings to increase efficiency.

We know how to analyze a business and select a target audience, to retarget depending on current indicators. Plus, the CD in its flexibility - the effect of the demonstration becomes noticeable during the day, and even hours. Therefore, a quick response often saves money and increases profits.

For our customers, we can correctly configure:

  1. Text advertising: write content, target it.
  2. Media campaign: create a banner or video, implement the promotion of the company's image.
  3. Impressions for mobile applications: banners and texts will be seen by gadget owners.
  4. Smart banners: work in dynamics, are created individually for user requests.
  5. Search banner: appears on the right in the search engine and attracts attention.
  6. Dynamic ads: text equivalent of smart banners.
  7. Branding on the main: a new proposal for the active promotion of the brand.

We have a certificate from Yandex, confirming the qualification of work in the advertising network.

When conducting contextual advertising in our tasks include:

  • change of ineffective impressions;
  • cleaning of the semantic core from unnecessary word forms and additions that did not give a positive result;
  • selection of the optimal cost per click;
  • constant analysis of statistics;
  • filtering the sites where the ad is placed;
  • website performance monitoring;
  • reporting preparation.

Cost of services

The price of contextual promotion is calculated individually. First of all it depends on the amount of work. For competitive niches, the costs will be higher, since the click is more expensive, the parameters are more, and the semantics must be separated from thousands of key phrases.

Payment is divided into two parts:

  • salary of a specialist, which includes the above actions;
  • the cost of the campaign itself.
  • The second item is determined by the customer, but for each sphere there is a certain minimum: less investment will never bring effect.

By contacting us, you will receive a free consultation in which the manager will talk in detail about our offers and give you an approximate cost of the options. We advocate for transparency, so that from the reports you will always know what finances are spent on.

Full range of services

The big disadvantage of Yandex.Direct is the need for constant investment. It works while payment is in progress. As soon as financial infusions come to an end, the stream of visitors sharply falls.

Online business brings income only if you constantly work on the site. When the processes of interaction with the client are debugged, it remains only to achieve the popularity of the resource. This is done in different ways: optimization, social networks, contextual advertising.

In the complex of measures give a quick effect, and hence the growth of profits. Sooner or later, entrepreneurs come to understand the need to hire specialists for long-term cooperation. And we, for our part, are ready to provide a convenient personal account, personal manager and, of course, discounts.

Reviews

Our works leave no one indifferent

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