Website Evolution


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In order for the company’s profits to grow steadily, it is necessary to make the website useful, informative and convenient for visitors. In other words, you need to develop it. This concept includes the preparation of high-quality targeted content (images, videos, articles), and the placement of relevant information about products, partners and the company itself. How to place an order, how to pay for it, and delivery methods should also be updated if necessary. It is important to provide users with the opportunity to review customer reviews and integrate new services that are convenient for them.

Website development helps to establish contact with the target audience.

By developing and improving your Internet resource, we not only attract new visitors, but also increase conversion, i.e. competently encourage them to make a purchase or perform another targeted action. In the process of working on a corporate portal, its position in search results increases, thanks to filling content useful and necessary for users.

As part of the development of the website, we carry out the following:

  • Content management is just the search for relevant information, the preparation of texts of a high quality level, and their placement on the pages.
  • We are developing additional functionality, that is, we are improving the site by adding new functions: a search system and filters by various parameters, product comparison, sorting, etc.
  • We place effective means of interaction with potential and actual customers: reviews and the ability to post answers to them, call back, online consultants, chats, all kinds of ratings, other opportunities.
  • We customize, introduce and evaluate the effectiveness of contextual advertising campaigns.
  • We prepare recommendations regarding the development of multi-level catalogs of online stores, identifying the most profitable sortings, product groups, ways of placing descriptions, tables.
  • We place elements that inspire trust and increase audience loyalty: licenses, certificates, list of partners, portfolio, letters of thanks, etc.

All these works help to attract new customers, increase the profitability of the business, making it more successful. It should be noted that the site being maintained always looks modern, fresh, and is so from the standpoint of the technical component.

The goals that the development of the website allows to achieve

  • Achieving high positions in the search results, and, as a result, receiving exclusively targeted traffic and a large number of applications.
  • The growth of loyalty and trust in your Internet portal. What do people do when they like a site? They begin to advise him to their friends and relatives.
  • Increase profits. If visitors are comfortable with you, they will gradually move into the loyal customers category.

Please note that the development of the resource is not limited to the regular improvement of its usability and product catalog. It is important to prepare and constantly improve the section for partners: both current and potential.


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Dmitry Bogus En
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