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Search for problems and critical errors of site usability

TOP 8 reasons why you need to audit your site

It doesn’t matter - independently or by specialists

4 Reasons to order a site audit

No additional or hidden fees
Risk-free transaction
We offer work through a risk-free transaction, where the guarantor is the largest portal of hired workers in the CIS
Technical task
A clear plan for correction - we not only point out errors and flaws, but also provide corrective instructions
Free consultation
We are free to answer any questions that you may have on the results of the audit. Advises one of the best SEO experts in the CIS
Proven experience
The main work is performed and supervised by a specialist who has been in the market for 8 years, is in the TOP 10 for SEO in the CIS and has hundreds of real customer reviews on the largest Freelance Exchange Runet —SEO profile on

About the service

Show the essence in two minutes

SEO Audit Examples

We do a full analysis of each component of the site (click on the item opens a description of the work being done) ORDER THROUGH THE MANAGER


At least 5 specialists become part of your team.
Papus, Ivan Aleksandrovich
Leadership and strategic issues
10 years experience in marketing and SEO
TOP specialist in the CIS with confirmed reviews and ratings
Project Manager
Yushchenko Anna
2 years in SEO
Started her career in banking
Evgeny Gorunov
Head of Analytics
3 years experience
Yana Bozhko
Experience 3 years
2 years team experience
Content manager
Victoria Khomenko
Links placement
Internal site optimization
Content manager
Elena Leontyeva
Customer rating control
Responsible for customer information
Anastasia Pigul
Head of Copywriting
Monitoring and reporting
Natalya Sergienko
External placements through reference exchanges
Hosting through site administrators
Depending on the tasks, the subject and the current state of the site, you can access such specialists as: project manager, LINK manager, SEO optimizer, SMM specialist, PPC specialist, marketing specialist, copywriter, layout designer, programmer
More about our specialists

Steps to improve your site

We are a certified Google and Yandex agency
Performed as part of a full
site audit
You get the most detailed plan of work to improve your site for all components. PDF report (on average 110-150 pages of pure content with explanations and correction instructions). + Excel reports (average of 6-14 files) with additional information.
Performed by technical specialists for the client or by us *
It is carried out by the client's technical specialists or by our team of specialists for an additional fee. * We are ready to provide not only the Site Audit, but also a complete correction of all the errors found and the implementation of all the recommendations. The team includes copywriters, programmers, designers, and web designers.

Order an audit now

Do you have a project?
Let's discuss it. Think over.
And we will do it!
Lead time 13 days

Save 10% when paying online

Pay 180 USD
  • Usability site audit

Additional services

Marketing Outsourcing
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Our team of specialists will take charge of marketing your company. We will help you develop a strategy to increase profits and implement it.

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SEO contractor audit
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Tired of receiving eternal promises, notice errors and shortcomings, do not receive answers to your questions for a long time, and do not understand whether optimizers should be trusted? Then do not hesitate and contact us for help. We will quickly be able to evaluate the work of your contractor and conduct an audit of the current search promotion.

Read more

Why it is profitable to invest in SEO

Google Adwords gives you a fast growth and customers already in the first week after launch, but then you always have to pay for each transition and the costs do not decrease.

SEO requires a long study and gives customers 3-6 months after the start of work, but the farther, the cheaper the customers.

How do other agencies consider positioning?

Phrase position5 phrases10 phrases20 phrasesiPapus Agency works comprehensively in all phrases
1-3100$200$400$from $ 370

for work

At least 2 specialists
General information gathering
Collection of information on all metrics and site indicators that have a direct or indirect impact on usability.
Page structure analysis
Detailed analysis of each block on the site - site header, footer, main content block, decomposition of elements and usability
Analysis of the functionality of the functionality
We test the work of all functions on the site - forms, shopping cart, comments, calculators, filters, etc.
Analysis of the correctness of work on different devices
We check and test the correctness of the display and operation of the site on different devices - PC, mobile, tablets
Visitor behavior analysis
Analyzing the behavior of visitors with the help of web analyzer analysis, heat map of clicks and other tools


In order for you to definitely stop do In order for you to definitely stop doubting and not being afraid that our offer may not suit you, iPapus Agency gives you a 100% Guarantee.ubting and not being afraid that our offer may not suit you, iPAPUS AGENCY gives you a 100% Guarantee.

We will refund your money if, after following all our recommendations, you do not receive an increase in conversion or behavioral factors.

Check SEO Contractor
Why do I need to evaluate the performance of a contractor?
With the help of our expertise, all existing problems will be identified and the work process will be properly established.


We have been working closely in this direction for more than 7 years, which allowed us to use the experience in analyzing sites and share it with clients in such a way that they indicate those errors and omissions that other specialists simply do not notice. You can be convinced with real reviews of hundreds of clients specifically on the Audit service.on the largest freelance site in the CIS.
17 information gathering tools
Used 17 sources of information collection in the analysis of the site
Easy fixes according to the instructions
We present a literate and simple language. It is clear, both for the beginner in this, and for the experienced specialist
Systems approach
Systems approach
Current usability requirements
Accounting for the latest and current trends in the world of usability, UX, UI
Attention to detail
50% of errors and usability recommendations can be corrected and implemented already in the first 30 days after receiving reports (independently or with our help)


Warranty for every customer who still doubts
Convenient service for safe cooperation between Customers and Contractors
To customers
Money back guarantee if the order is not fulfilled or deadlines are disrupted
100% payment of work, if the order is made with high quality and on time
Payment without risk
Create an order with payment through a secure transaction and work without risk!
Simple and clear scheme of work
The customer creates an order and agrees with the Contractor conditions of work
The customer reserves the amount for the work on the site
After performing the work, the Contractor receives a reserved amount
In disputable situations, the Parties may apply to the Arbitration
See detailsHERE


What are the benefits of a comprehensive audit?

The task of a comprehensive audit is to check the site for the maximum possible number of possible parameters. It contains 4 main types of audit:

  • search or seo-audit of the site;
  • usability site audit;
  • technical audit of the site;
  • marketing audit.

If you use only one of the audits, then you will receive certain benefits, but if you combine all of them, then the launch of the site will bring maximum benefits.

Plus, a comprehensive audit will save you up to 10,000 p.

What report will you receive after completing the work?

We do not have a specific report template. Comprehensive audits may involve various types of analyzes. Only after a personal conversation with the client and identifying his needs, we draw up a work plan. Depending on what we want to show you and how best to demonstrate the result, we provide a report in PDF, Excel, Word.

In a comprehensive audit, only errors are identified?

No. We agree, our first priority is to search for errors and new growth points for the project. But at the end of the audit, we develop recommendations for solving all problems and quickly optimizing the site.

What if I cannot give you access?

It all depends on what type of analysis we will conduct. If we analyze competitors, then we do not need accesses. But in the case of traffic analysis, optimization, etc., we need access to Google and Yandex metrics.

How much does audit implementation cost?

We adapt to the financial capabilities of the company as much as possible and will never offer too expensive a service if we understand that it cannot be extended.

The main thing to understand is that an audit will immediately detect all the flaws, for example, the low speed of the site. But no one can predict how much the solution to the problem will cost at each of its prices.

What position will I get after the audit?

If you conduct only an audit, then your positions will not be able to immediately grow, since it will only show the boundaries of growth and the number of problems on the site. For the growth of positions, it is necessary to implement audit in the work. And here everything depends not only on the contractor, but also on the customer.

Usability audit - why is it needed?

The usability audit of the site helps to identify problems in the functionality, interface and content of the site that lead to a decrease in conversion. That is, it is finding solutions to problems on the site that interfere with visitors. The main objectives of the audit are:

  • increase site conversion;
  • reduction in customer acquisition costs;
  • increase in the number of purchases from one client;
  • increase in average bill.

Common mistakes in using the site:

  • complex and dual navigation;
  • hard to read text;
  • problems in placing an order.

Conclusion of the audit - a list of recommendations and tips for improving the interface of your site. Many are mistaken in thinking that after a usability audit they will have to develop a whole new site. But usually, it’s enough to redo the most problematic places, because of which customers are lost.

In the process of usability audit, a large number of different reasons are analyzed:

  • page load time for errors (layout, cross-browser compatibility, etc.);
  • the work of standard interface elements for familiar programs;
  • the convenience of taking the next step towards conversion;
  • practicality and stability of the site structure;
  • general design quality and “readability” of its elements;
  • the presence of distracting elements, leading away from the conversion of the convenience of searching on the site.

What are the benefits of usability auditing in practice?

Having completed all the work and recommendations for resolving errors that were given in usability audit, you will own a site with excellent usability. Such a site will cause visitors only the most pleasant emotions and sensations that you mentioned earlier. In turn, you will receive the following:

  • The site’s conversion rate will increase. The Internet resource will bring many times more profit, as a larger percentage of ordinary visitors will turn into buyers.
  • The loyalty of the target audience will increase. The greater revenue from the site will be due to the fact that visitors will now not only make purchases, but also leave their contact details for newsletters and feedback. And this means that the customer base will only grow and make a profit.
  • The number of visitors will increase. Usability increases the interest of visitors who linger on the site more than usual, and come back again more than once. In other words, usability provides excellent behavioral ranking factors. The higher the positions in search engines, the more visitors on the site. Accordingly, this will bring more and more profit and popularity.

Technical audit of the site - what does it give us?

The effective functioning of the resource, the speed and quality of advancement in search engines is provided precisely by the technical side of the site. Literally one wrong step can lead to serious consequences, because of which the site can be excluded from the search engine index. In order to check the site for “vulnerabilities”, to identify and fix software and technical problems, a whole range of work is being done, called technical audit of the site.

We give a small example: one travel site was poorly indexed in the Yandex search engine. A technical audit of the site was carried out, which revealed the “weak” place of the resource. It turned out that the site was located on a failed hosting, which regularly crashed. Thus, the search robot tried to find it, but at that moment the resource was unavailable due to hosting. But there was still a problem with page loading speed, which was very low due to poor communication with the server. It only took to fix these problems, and the site again took its once-lost place in the search engine.

What is an external link mass audit?

In order to formulate a long-term project development strategy, it is necessary to analyze external factors. For analysis, statistics are collected from competitors from the TOP search engines. During the process, the advertising and marketing activities of competitors, the main indexing parameters, as well as the qualitative and quantitative indicators of the link environment are determined.

All links that lead to your site from third-party resources and are called the external link mass. But search engines such as Yandex and Google can calculate the data from the site of inappropriate quality, and with a high probability will impose filters. Based on the analysis of the quality and quantity of incoming links to the site, we, within the framework of the link audit, draw up TK on increasing the link mass.

Audit of internal website optimization - its features

If your site contains questionable content containing technical errors, then you can not rely on high positions in the search results. Before you start promoting your resource, you need to conduct an audit on the internal optimization of the site.

None of the most modern design of the Internet resource, page loading speed, and even a well-thought-out link strategy will bring the desired results until you prepare the site for promotion. But our agency will be able to help you with this.

An internal audit of the site is necessary if:

  • site developers could make mistakes;
  • no efforts of SEO-specialists work, and the position of the site falls significantly;
  • the web page is not ranked in search queries;
  • there is a suspicion that the optimization is outdated or has stopped working;
  • Want to get more traffic without buying links.

This service may be useful to owners of commercial sites, online stores, online portals and more. SEO-specialists of our company have extensive experience in conducting internal audits and promoting sites of any direction in the TOP! But he recommends using the additional service “Technical SEO site audit”. You can get all the detailed information about the state of your site only by ordering a full-fledged search audit of the site.

Our specialists regularly replenish their knowledge in SEO-optimization and improve their skills. We not only perform internal audit of the site in a quality manner, but are also ready to provide many additional services to promote your Internet business, and at a very affordable price. To order services and for advice, leave a request for a call back or call the numbers indicated on the site at any time convenient for you.


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