Search for problems and critical errors of site usability

The task of a comprehensive audit is to check the site for the maximum possible number of possible parameters. It contains 4 main types of audit:

• search or seo-audit of the site;
• usability site audit;
• technical audit of the site;
• marketing audit.

If you use only one of the audits, then you will receive certain benefits, but if you combine all of them, then the launch of the site will bring maximum benefits.

Plus, a comprehensive audit will save you up to 10,000 p.

We do not have a specific report template. Comprehensive audits may involve various types of analyzes. Only after a personal conversation with the client and identifying his needs, we draw up a work plan. Depending on what we want to show you and how best to demonstrate the result, we provide a report in PDF, Excel, Word.

No. We agree, our first priority is to search for errors and new growth points for the project. But at the end of the audit, we develop recommendations for solving all problems and quickly optimizing the site.

It all depends on what type of analysis we will conduct. If we analyze competitors, then we do not need accesses. But in the case of traffic analysis, optimization, etc., we need access to Google and Yandex metrics.

We adapt to the financial capabilities of the company as much as possible and will never offer too expensive a service if we understand that it cannot be extended.

The main thing to understand is that an audit will immediately detect all the flaws, for example, the low speed of the site. But no one can predict how much the solution to the problem will cost at each of its prices.

If you conduct only an audit, then your positions will not be able to immediately grow, since it will only show the boundaries of growth and the number of problems on the site. For the growth of positions, it is necessary to implement audit in the work. And here everything depends not only on the contractor, but also on the customer.

The usability audit of the site helps to identify problems in the functionality, interface and content of the site that lead to a decrease in conversion. That is, it is finding solutions to problems on the site that interfere with visitors. The main objectives of the audit are:

• increase site conversion;
• reduction in customer acquisition costs;
• increase in the number of purchases from one client;
• increase in average bill.

Common mistakes in using the site:

• complex and dual navigation;
• hard to read text;
• problems in placing an order.

Conclusion of the audit - a list of recommendations and tips for improving the interface of your site. Many are mistaken in thinking that after a usability audit they will have to develop a whole new site. But usually, it’s enough to redo the most problematic places, because of which customers are lost.

In the process of usability audit, a large number of different reasons are analyzed:

• page load time for errors (layout, cross-browser compatibility, etc.);
• the work of standard interface elements for familiar programs;
• the convenience of taking the next step towards conversion;
• practicality and stability of the site structure;
• general design quality and “readability” of its elements;
• the presence of distracting elements, leading away from the conversion of the convenience of searching on the site.

Having completed all the work and recommendations for resolving errors that were given in usability audit, you will own a site with excellent usability. Such a site will cause visitors only the most pleasant emotions and sensations that you mentioned earlier. In turn, you will receive the following:

• The site’s conversion rate will increase. The Internet resource will bring many times more profit, as a larger percentage of ordinary visitors will turn into buyers.
• The loyalty of the target audience will increase. The greater revenue from the site will be due to the fact that visitors will now not only make purchases, but also leave their contact details for newsletters and feedback. And this means that the customer base will only grow and make a profit.
• The number of visitors will increase. Usability increases the interest of visitors who linger on the site more than usual, and come back again more than once. In other words, usability provides excellent behavioral ranking factors. The higher the positions in search engines, the more visitors on the site. Accordingly, this will bring more and more profit and popularity.

The effective functioning of the resource, the speed and quality of advancement in search engines is provided precisely by the technical side of the site. Literally one wrong step can lead to serious consequences, because of which the site can be excluded from the search engine index. In order to check the site for “vulnerabilities”, to identify and fix software and technical problems, a whole range of work is being done, called technical audit of the site.

We give a small example: one travel site was poorly indexed in the Yandex search engine. A technical audit of the site was carried out, which revealed the “weak” place of the resource. It turned out that the site was located on a failed hosting, which regularly crashed. Thus, the search robot tried to find it, but at that moment the resource was unavailable due to hosting. But there was still a problem with page loading speed, which was very low due to poor communication with the server. It only took to fix these problems, and the site again took its once-lost place in the search engine.

In order to formulate a long-term project development strategy, it is necessary to analyze external factors. For analysis, statistics are collected from competitors from the TOP search engines. During the process, the advertising and marketing activities of competitors, the main indexing parameters, as well as the qualitative and quantitative indicators of the link environment are determined.

All links that lead to your site from third-party resources and are called the external link mass. But search engines such as Yandex and Google can calculate the data from the site of inappropriate quality, and with a high probability will impose filters. Based on the analysis of the quality and quantity of incoming links to the site, we, within the framework of the link audit, draw up TK on increasing the link mass.

If your site contains questionable content containing technical errors, then you can not rely on high positions in the search results. Before you start promoting your resource, you need to conduct an audit on the internal optimization of the site.

None of the most modern design of the Internet resource, page loading speed, and even a well-thought-out link strategy will bring the desired results until you prepare the site for promotion. But our agency will be able to help you with this.

An internal audit of the site is necessary if:

• site developers could make mistakes;
• no efforts of SEO-specialists work, and the position of the site falls significantly;
• the web page is not ranked in search queries;
• there is a suspicion that the optimization is outdated or has stopped working;
• Want to get more traffic without buying links.

This service may be useful to owners of commercial sites, online stores, online portals and more. SEO-specialists of our company have extensive experience in conducting internal audits and promoting sites of any direction in the TOP! But he recommends using the additional service “Technical SEO site audit”. You can get all the detailed information about the state of your site only by ordering a full-fledged search audit of the site.

Our specialists regularly replenish their knowledge in SEO-optimization and improve their skills. We not only perform internal audit of the site in a quality manner, but are also ready to provide many additional services to promote your Internet business, and at a very affordable price. To order services and for advice, leave a request for a call back or call the numbers indicated on the site at any time convenient for you.