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Website promotion from scratch


No additional or hidden fees
Full audit
Analysis of the site itself, the conduct of social networks and past advertising campaigns, the reference mass to competitors' websites and to your portal to understand why competitors have better positions and visibility. Usability analysis and testing is the convenience of the site. We not only point out errors and shortcomings, but also clearly calculate and prescribe further instructions that will allow us to fix everything and rise to the TOP. Absolutely free we will answer all questions that have arisen as a result of the audit.
Website optimization and building backlinks
Our goal is to make the portal successful from the very beginning. Preparation of technical specifications according to the results of the audit for developers to get the best website on your subject. The control of error correction after analysis is carried out by the full forces of our entire team - programmers, copywriters, content managers. We select the sites of competitors for requests that are in the top five search engine leaders. Analysis of the reference mass of competitors' pages and systematization of information, separation of types - forums, blogs, comments, articles and so on - and getting the best mass for posting links to your site in news, announcements, online directories, press releases, job sites, etc.
The semantic core is all the key phrases that a potential client enters in search engines to find a particular product presented both on your site and in ads on other resources. We collect all key queries, filter out ineffective ones, and group efficient ones among ourselves and develop the ideal site structure, as well as for further use in placements and advertising.
Content Filling and Advertising
Includes audit of competitors for each group of requests, analysis and segmentation of the target audience, writing selling texts of ads, posts on social networks, filling and refinement of graphic and video content. Contextual advertising in Google Adwords, Yandex.Direct, which will allow you to put your placement on the first lines in search engines when you receive a user request, thereby pushing competitors away. Setting up targeted ads on Facebook, Instagram, and VK is one of the most effective ways to make yourself known. Blocks appear in the user's field of vision, even if he has never heard of or searched for information about you. Thus, there is an active attraction of a potential client. We test each placement to determine which one works best for your target audience. We monitor the further effectiveness and behavior statistics of site visitors and social networking pages. A mandatory attribute will be the pairing of the main site with Facebook Pixel - one of the most powerful analysis tools.
Output from the filter Yandex, Google
If your Internet resources do not receive a proper visit through search engines, then a possible reason may be a filter, for example, for improper optimization. We will check this and fix it if necessary.
Dynamics monitoring and consultation
We always monitor all changes in positions and in case of achievement of the set goals we change priorities in work for problem keys and pages. There is always the opportunity to ask any question on the external promotion and optimization of the site, promotion in social networks, contextual advertising

About the service

Show the essence in a minute


We are a certified Google and Yandex agency
Quality assurance

Our work and the success of our customers

Our cases say more about us than we could tell.

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Pozycjonowanie strony WWW

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Tworzenie strony WWW

Tworzenie strony internetowej

Projektowanie strony internetowej

Reklama na Instagramie
Instagram targeting, $ 0.6 per lead

Skuteczna reklama na Instagramie i Facebooku
Instagram / Facebook targeted advertising, lead price from $ 0.03

Skuteczna reklama na Instagramie i Facebooku, kampanie reklamowe
Instagram / Facebook targeted advertising, lead price $ 0.04

Skuteczne promowanie na Facebooku, niskie ceny na kampanie reklamowe
Targeted Facebook / Instagram advertising, lead price 0.06 EURO

Reklama Google Adwords, optymalizacja

Kampanie reklamowe Google Ads

Optymalizacja kampanii Google Ads Atelie-lab

Skuteczna optymalizacja kampanii reklamowej Google Ads


At least 8 qualified professionals become part of your team.
Papus, Ivan Aleksandrovich
Leadership and strategic issues
10 years experience in marketing and SEO
TOP specialist in the CIS with confirmed reviews and ratings
Project Manager
Yushchenko Anna
2 years in SEO
Started her career in banking
Evgeny Gorunov
Head of Analytics
3 years experience
Yana Bozhko
Experience 3 years
2 years team experience
Content manager
Victoria Khomenko
Links placement
Internal site optimization
Content manager
Elena Leontyeva
Customer rating control
Responsible for customer information
Anastasia Pigul
Head of Copywriting
Monitoring and reporting
Natalya Sergienko
External placements through reference exchanges
Hosting through site administrators
Depending on the tasks and audit results, the team is replenished with the project manager, LINK manager, SEO optimizer, SMM specialist, PPC specialist, marketer, copywriter, layout designer and programmer
More about our specialists

Why you need to order a site promotion service in IPAPUS AGENCY

6 reasons
01 /
We have all the necessary certificates.
02 /
Look at the reviews section - our cases speak for themselves
03 /
We do not promise what we cannot fulfill.
04 /
We strictly abide by the deadlines; in case of violation of this clause of the contract we return the money.
05 /
It is important for us to increase your profits.
06 /
The provision of combo services is an innovation in the promotion market, which will save on costs and cover all important aspects that will help attract visitors to the site and increase sales.

Results of work with our team

7 indicators
01 /
Increases the visibility of the site and other pages in the search results.
02 /
Increase sales from the site, social networks, as a result of targeted and contextual advertising.
03 /
Getting into the TOP search engines Google and Yandex for the most key and popular queries.
04 /
Increase targeted visitors to resources.
05 /
Increased reaction to the “Call” button and applications from all your web pages.
06 /
Reducing the cost of getting one client and visitor pages.
07 /
Dependence on seasonal fluctuations is reduced.

Monitoring of achieved results

Fully remove functional load from you
We are fully responsible for the availability and quality of reporting information on all counts.
You will need no more than an hour per month to fully control the execution of work and the dynamics of the results
01 /
Access to personal accounts with the open ability to control dynamics online.
02 /
You can discuss the results both over the phone and over the network.
03 /
Reporting is adapted for a comfortable perception of each individual client.
04 /
You can independently control the execution of tasks for each block of work performed.

Only an integrated approach and unlimited amount of work performed

Our task is to provide a clear result for all your resources, therefore we work immediately in all parameters and areas, thereby improving all existing indicators at once
The era of an integrated approach has come, everything else does not work
We will promote your resource at once in all parameters, i.e., improving all indicators
01 /
Promotion is carried out on an unlimited number of key queries and pages.
02 /
Compared with other online agencies on the market, we are ready to take on the amount of work on average 8 times higher, without raising the budget.
03 /
If there are shortcomings, we eliminate them on our own, involving the best specialists from the team, and not just point to them in the reports.
04 /
The time of work is not limited. Our goal is to raise your company to leading positions in search engines, which means that we will not stop until it is achieved.

Flexible promotion

We study all your needs and comprehensively approach promotion.
Make sure personally
4 features of our approach to the integrated promotion of your site
01 /
Internal work on the site, support for the technical part, filling the main resource and pages on social networks with competent graphic and textual content.
02 /
We use crowd links that help not only to rise in the TOP, but also to make the brand more recognizable.
03 /
Backlinks to your pages are posted only on trusted donor sites with relevant topics.
04 /
We maintain a quality blog on the main site, on Facebook and Instagram, so we get new customers.


We agree on terms and adhere to them.
Our team members competently interact with each other, which speeds up the process.

To raise 10-35% of key phrases in the TOP-10 Google and Yandex usually need from 3 to 6 months. It will take 5-12 months to display up to 80% of keywords in the TOP-10, depending on the level of competition in your subject and the current position of your site.

We carry out the main package of work on internal optimization in the first months of work. Next, we redistribute the budget for promotion taking into account needs and priorities in order to achieve maximum results.

Main reasons for meeting deadlines:

01 /
Each team member is focused on obtaining high-quality results.
02 /
We have over 10 years of experience in our account, which allows us to solve all problems in a short time.
03 /
All work is performed according to a pre-planned and tested method in the volume flow mode.
04 /
We use only the latest software, which significantly reduces the time frame for completing tasks.


Or ask questions, we will be happy to answer.


The price of the service is calculated individually, a lot depends on the subject, the competitive environment, the volume and complexity of the work, as well as the current state of resources and advertising campaigns. Payment in any convenient way in a fully open format. We will provide a detailed report on what exactly the funds were spent on.
Promotion of the young site
Promotion of a young site that has not previously been optimized and the development of advertising campaigns with the inclusion of up to 400 key phrases.
Comprehensive promotion
Integrated promotion, with the conduct of targeted and contextual advertising, pages on social networks.
Promotion on the model "Leader subjects"
Promotion “Topic Leader”, according to which the main site and auxiliary pages in social networks will be leaders in the lists in your direction and your country, bypassing several competitors.
With large volumes of work, the price will be formed for a specific client, taking into account an impressive discount.


Briefly and in the case
No failures
Since in our practice there were no projects for which the work would be carried out and the results were completely failed, each project shows growth that differs only in the subject matter, market conditions, budget of work
Huge experience
in solving the most difficult tasks and non-standard situations by maintaining a large number of projects and the ability to provide results
Understanding Algorithms and Principles
the work of search engines, their filters and crawlers
The experience of resuscitation of neglected cases
and hopeless at first sight sites, for example, caught by Google / Yandex filters
Professional team
from 50+ highly qualified specialists with certificates

They trust us

The largest companies in the market

Stop paying for the process

Integrated website promotion services from scratch

WhatsApp, Telegram, Viber

Call, write,
let's communicate, we will agree!

If you already have an online platform, or you are just going to create it, then everything in it should ultimately be perfect. Moreover, it is necessary to bring it to perfection not only for ordinary users who could easily find something useful on it, but also for search bots that determine its position in the TOP search results. But it is thanks to the leading positions that you can get a large amount of traffic from organic search, as well as sell goods and services if the specifics are aimed at this direction.

If you do not know how to make a website promotion from scratch, then it is better to contact specialists.

Stages of promotion

In order to promote a young resource, you need to do a certain set of work aimed at optimizing it from the technical point of view, improving usability - convenience for users, as well as increasing the perception of PS.

What are the specialists doing?

  • The current position of the web resource is analyzed.
  • Audit and technical optimization are carried out.
  • The semantic core is compiled.
  • Development of SEO-optimized content plan.
  • The increase in reference mass, both external and internal.
  • Carrying out web analytics, as well as technical control of possible errors.

Consistency and quality in carrying out these steps ensures progress in the shortest possible time.

This amount of work is quite large. Only a well-coordinated team of highly qualified professionals will be able to cope with it, including analysts, marketers, programmers, PR employees, designers and SEO specialists.

Self-promotion is unlikely to give the desired result. Even with the necessary knowledge in all respects, a lot of time will be required, and errors are not excluded. In addition, having saved money on promotion, a lot of time will be lost, and therefore opportunities to earn.

The appeal to the real pros will be the most correct and balanced decision in this matter.

Audit and analysis of all items

Before embarking on the main processes of promotion, it is necessary to identify goals. To begin with, a thorough analysis of competitors is carried out in order to understand all the strengths and weaknesses. All information received, as a rule, is very individual for each client.

Without a thorough audit, it is simply impossible to promote a young Internet site. This step will help to detect technical errors that will interfere with successful indexing in search engines.

What should be done?

  • Check how each of the pages of the site is indexed in the search results.
  • Analyze the average attendance rate, link mass, as well as the credibility of the resource.
  • Identify technical errors and fix them.
  • Mandatory verification of the display on tablets and smartphones, as well as the download speed on such devices.
  • For any search engine, the key is the robot.txt file, so its analysis and correct spelling is one of the most important points.

Due to the fact that all these stages are carried out by specialists, it will be possible to avoid many of the mistakes that newly minted online sites are now committing.

And now more about some of the important factors that influence ranking.

Why do you need SEO optimization?

All network users search for information of interest to them for specific key queries. And in the promotion, the analysis of the most frequent queries on the subject of the resource is simply required. Based on the data that has been collected, a semantic core is compiled. After this, the semantics is distributed over existing pages, and new ones are added based on the created groups of search phrases. The structure is worked out very carefully to create the necessary linking.

If you want visitors to the site to consider it useful, as well as to be relevant to requests, you need to take the creation of information content very seriously. This can include articles, news and other text content written for a specific key.

Required Features for the Right Content:

  • 100% uniqueness.
  • Informative and call to action, original headlines. The use of interesting facts, figures or an intriguing statement in the headlines attracts attention and makes you want to read the full information.
  • Clear structure.
  • The specifics of the information provided.
  • Literacy and readability. SEO metrics such as nausea and the absence of spam are very significant - a glut of keywords. The keys themselves are very important, they help users find your resource on the Internet. The main thing is to correctly distribute them in each text individually and in pages in general. In general, maintaining the norm of these factors ensures the favor of search bots.
  • Update frequency - Google and Yandex robots always respond to recent publications and review the site’s position in the search results. If everything is done to the maximum correctly, you can go up several steps higher.

Web Property Menu

One of the most important elements that determines how easy it will be for visitors to navigate the site. It is placed in a hat so that it is immediately visible. For search robots, this is another point that will affect indexing.

Why is download speed important?

If the page loads longer than three seconds, the user can go to another site. For ranking PS is a very important point. There are several ways to increase this indicator:

  • High-power hosting selected.
  • Visual Content Optimization - Images and Videos.
  • Disabling unnecessary animations.
  • Manual cleaning of the html code. This action is relevant for sites made on the designer.

What is external optimization and why not miss it?

This factor is directly related to the increase in link mass, which determines the confidence of the search engine.

Ways to get links to a resource:

  • Filling. Let's talk about content again. The information that interests the visitor makes him share it, which means links are naturally distributed over the network.
  • Guest post. One of the effective methods, which involves the exchange of information between similar sites. For example, if you are selling cars, you can find a similar company and mutually beneficial to publish on your page information about yourself with the transition.
  • Forums, message boards, web directories, comments - any of these methods allows you to not only express yourself, but also place a link.
  • Connecting social networks - a bunch of Instagram, Facebook, VK accounts with a resource.

Behavioral factors

A major role in ranking is played by the “relationship” of visitors with the site.

What is it and how to improve it?

  • Time on site. It is important to delay the user. This is achieved by publishing interesting information, linking. The optimal time is considered to be at least forty seconds.
  • The number of pages viewed - the more and more interesting they are, the longer the visitor will stay. This factor is called viewing depth.
  • The number of failures. This value should be understood as a session of less than fifteen seconds. The failure rate can be reduced by improving the design of each section individually, increasing usability, and reducing speed. Of no less interest is the services and goods, as well as the pricing policy in the case of a commercial direction.
  • Interaction. Frequent clicks on the “Call”, “Buy”, “Share” and other buttons raise the site in the eyes of search bots.
  • Direct transitions - users manually entering addresses from bookmarks. Their number also determines the rating.

Commercial nuances in ranking

Characteristics that affect how convenient it is to make services and goods, as well as give out customer confidence:

  • Contacts. A visible telephone number, quick transitions to social networks, a call back button, the ability to communicate via instant messengers, as well as chat bots.
  • Product Cards - a detailed description and characteristics of each presented lot.

Technical optimization

  • Setting up redirects.
  • The correct robot.txt file and sitemap.xml.
  • Exclusion of duplicate sections.
  • 404 page and more.


  • A team of professionals focused on results.
  • Warranties of work performed.
  • Meeting deadlines.
  • 99% positive feedback. Examples of cases are on the site.
  • An individual approach to each client.
  • An individual approach to each client. There are no hidden fees - we discuss everything exactly in the cooperation agreement.
  • Correct progress reports.
  • We will refund the money if the resource falls under the filter of search engines or we can’t comply with the agreed time frames.

At the moment, our team is one of the leaders in Europe and the CIS countries. Turning to us, you get at your disposal specialists who think and act as one organism in order to provide your site with a position in the TOP of search results, increase conversion, and therefore profit. We do not load our customers with “smart words”, but explain everything in clear words. We do not just point out errors, but correct them on our own and in a short time.

Want high positions and sales? Contact us and already in the second month of our work you will receive 30% more customers! We will refund the money if this figure is not reached.


Our works leave no one indifferent
Dmitry Bogus En
Opinia klienta agencji tworzenie sklepu internetowego
Opinia klienta agencji tworzenie projektu graficznego
Opinia tworzenie strony internetowej
Opinia klienta projekt graficzny strony
Opinia klienta agencji - optymalizacja i pozycjonowanie

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