Front page / Services / SEO / SEO website optimization on Bitrix
SEO

SEO website optimization on Bitrix

COMPLEX PROMOTION INCLUDES 6 TYPES OF WORK

No additional or hidden fees
Full site audit
Individual analysis and advice form a clear plan of action to achieve a leading position in search engines
Site usability audit
We test your usability, assess strengths and weaknesses, take the best from competitors
Site optimization at the development stage
Make a successful site from the start. Preparation of technical specifications for developers to avoid problems and to get the best site in your subject
Building back links to the site
Selection of sites of direct competitors for requests that are currently in the TOP 5 of search results, analysis of the link mass of competitors' sites and specific landing pages, systematization of information and grading on types - forums, comments, articles, portals, blogs, catalogs, etc. and work on obtaining the same and better reference mass with respect for a similar anchor scheme for achieving maximum positions. Placing links in okolotematicheskih articles, news, blogs, posts on forums, social networks, sites of announcements, sites of vacancies, city portals, press releases, directories, catalogs, etc.
Output from the filter Yandex, Google
If your site does not receive visitors from the search, one of the possible reasons may be the presence of a filter from the search engines, for example, using the wrong optimization techniques, our task is to check this and fix it if there are such problems.
Elaboration of the semantic core
The semantic core of the site is all the key phrases that users enter in the search to find products or services presented on your site, our task is to collect all such key queries, remove those that do not give effect, leave only effective ones and group and then develop the ideal site structure and implement it to get results in an accelerated mode.

About the service

Show the essence in a minute

Certification

We are a certified Google and Yandex agency
Quality assurance

Our work and the success of our customers

Our cases say more about us than we could tell.
libtime.ru

Inteljet

Numizmatik

Club Numismatist – one of the largest ...

SOLO rent a car

Comprehensive optimization and website ...

ldesign.studio

keeparis.ru

diamonds-are-forever.ru

Instagram targeting, $ 0.6 per lead

Instagram / Facebook targeted advertising, lead price from $ 0.03

Instagram / Facebook targeted advertising, lead price $ 0.04

Targeted Facebook / Instagram advertising, lead price 0.06 EURO

newlita.com

drabbasov.ru

Atelie-lab

detskie-kolyaski.ru

YOU GET YOUR OWN MARKETING DEPARTMENT

At least 5 specialists become part of your team.
SEO
Papus, Ivan Aleksandrovich
Leadership and strategic issues
10 years experience in marketing and SEO
TOP specialist in the CIS with confirmed reviews and ratings https://www.fl.ru/users/royk
Project Manager
Yushchenko Anna
2 years in SEO
Started her career in banking
Аналитика
Evgeny Gorunov
Head of Analytics
3 years experience
Копирайтер
Yana Bozhko
Experience 3 years
2 years team experience
Контент-менеджер
Victoria Khomenko
Links placement
Internal site optimization
Контент-менеджер
Elena Leontyeva
Customer rating control
Responsible for customer information
Копирайтинг
Anastasia Pigul
Head of Copywriting
Monitoring and reporting
Маркетинг
Natalya Sergienko
External placements through reference exchanges
Hosting through site administrators
Depending on the tasks, the subject and the current state of the site, you can access such specialists as: project manager, LINK manager, SEO optimizer, SMM specialist, PPC specialist, marketing specialist, copywriter, layout designer, programmer
More about our specialists

Why it is profitable to invest in SEO

Google Adwords gives you a fast growth and customers already in the first week after launch, but then you always have to pay for each transition and the costs do not decrease.

SEO requires a long study and gives customers 3-6 months after the start of work, but the farther, the cheaper the customers.

THE RESULTS OF YOUR WORK WITH US

9 indicators
01 /
Increased visibility of the site in search results
02 /
Increase sales from the site
03 /
The site gets into the top of Yandex and Google search by the most popular key phrases
04 /
Increase the number of targeted visitors to the site
05 /
The increase in the number of applications and calls from the site
06 /
Reducing the cost of advertising campaigns due to the growth of traffic with SEO
07 /
Decreased seasonality
08 /
Reducing the cost of getting one customer
09 /
Reducing the cost of getting one visitor to the site

CONTROL OF THE OBTAINED RESULTS

Fully remove functional load from you
Responsibility for the quality and availability of reporting information
1 hour per month is enough for you to fully control the work performed and the dynamics of results
01 /
Personal account with the ability to control the dynamics of positions in the online mode
02 /
The opportunity to discuss the results in a telephone or online mode.
03 /
Monthly reporting, adapted for comfortable perception
04 /
Monitoring completed tasks for each unit of work

UNLIMITED VOLUME OF PERFORMED WORKS

Our task is to provide your site with a result, so we work in all directions at once.
The era of an integrated approach has come, everything else does not work
We will promote your resource at once in all parameters, i.e., improving all indicators
01 /
Promotion of an unlimited number of key requests and pages of the site
02 /
On average, 8 times more work with the same budget (compared to other Internet agencies on the market)
03 /
We eliminate shortcomings by our own specialists, and not only indicate what needs to be done
04 /
We do not limit the time of work. All tasks are performed before obtaining a result, the goals of which are always the first positions in search engines Google, Yandex

INTEGRATED AND FLEXIBLE APPROACH TO SPRINGING

We study your needs and tasks
Make sure personally
4 features of our approach to the integrated promotion of your site
01 /
Complex internal work on the site, both in the technical part, and in terms of text and graphic content
02 /
Crowd links that don't just promote your site, but increase brand awareness
03 /
Placing trust links on trusted resources, giving real user transitions
04 /
Content marketing - getting customers through high-quality blogging on your site

DEADLINES

We agree on terms and adhere to them.
We accelerate work due to competent interaction between team members

To raise 10-35% of key phrases in the TOP-10, Google and Yandex need, as a rule, from 3 to 6 months. To bring up to 80% of keywords in the TOP-10 will take 5-12 months, depending on the level of competition in your topic and the current position of your site.

We carry out the main package of internal optimization in the first months of work. Further, we redistribute the budget for promotion, taking into account the needs and priorities to achieve maximum results.

4 reasons for meeting the deadlines:

01 /
Teamwork, where each specialist is focused on getting results
02 /
More than 10 years of experience and automation of workflows allows you to quickly solve the necessary tasks.
03 /
Works are performed on a pre-designed and tested methodology in multi-threaded mode.
04 /
Using the latest software reduces the time to complete tasks and lead time

READ OUR COMMERCIAL PROPOSAL

Or ask questions, we will be happy to answer.

Tariffs

The price of SEO website promotion for the month for each project is calculated individually. The main factors that influence the budget are the competition of topics, the volume and complexity of work, the current state of the site. Payment is made in any way convenient for you. Works are performed in a COMPLETELY OPEN FORMAT, you know how much you pay for our work and how much is spent on additional costs if they have been previously agreed by you
FROM $500
Promotion of the young site
Order
Optimal set of works to promote the newly created or site that has not previously been promoted or optimized.
FROM $700
Comprehensive promotion
Order
The most effective way to improve the position of the site and output to the top of Yandex and Google issuance
FROM $3000
Promotion on the model "Leader subjects"
Order
Promotion model, according to which your site becomes a leader in your subject and your country of promotion, bypassing all competitors in Yandex and Google

5 FACTS ABOUT iPAPUS

Briefly and in the case
01
No failures
Since in our practice there were no projects for which the work would be carried out and the results were completely failed, each project shows growth that differs only in the subject matter, market conditions, budget of work
02
Huge experience
in solving the most difficult tasks and non-standard situations by maintaining a large number of projects and the ability to provide results
03
Understanding Algorithms and Principles
the work of search engines, their filters and crawlers
04
The experience of resuscitation of neglected cases
and hopeless at first sight sites, for example, caught by Google / Yandex filters
05
Professional team
from 50+ highly qualified specialists with certificates

They trust us

The largest companies in the market

Stop paying for the process

Integrated resource promotion services (internet marketing)

ALL OVER THE WORLD
WhatsApp, Telegram, Viber
+48531901772

Call, write,
let's communicate, we will agree!
info@ipapus.com

CMS 1C-Bitrix is a simple but effective solution for anyone who wants to quickly integrate a website with all the capabilities of an online market into an accounting system. However, just creating an online store, business card or catalog is not enough. So that he began to bring real income, you should take care of getting into the TOP of search results. This is exactly what SEO optimization in Bitrix helps to do.

What it is?

When generating search results at the user's request, Yandex and Google analyze many factors so that the final result is as relevant as possible. To improve your position in this rating, you should perform a number of procedures aimed at improving the quality of internal content.

SEO-promotion can be carried out either manually by a qualified specialist, or automatically by using ready-made modules in the Bitrix system. Their essence is to adapt the laid out content to the requirements of search engines.

SEO components can be divided into 3 groups:

  • Internal.
  • External.
  • Behavioral.

To understand how this works, we will discuss each of them in more detail.

Internal optimization

This category includes the largest number of points. This includes all parameters responsible for the stable and correct operation of the server. The process of diagnosing and resolving such malfunctions is called Onsite-SEO.

During the promotion process, the following actions are performed:

  • Speed ​​up the download. On the first visit, the user must download and process all those files in which the functions of the site are hidden. When building functionality, developers often connect third-party libraries that allow you to quickly implement the task. In addition, content can contain a large number of high-resolution images. In the long run, this negatively affects the responsiveness of the launch, which is why some users, without waiting for a full load, can go to competitors. To avoid this, specialists optimize the program code by removing unnecessary fragments, as well as compressing it - removing indentation, renaming variables to simple characters, etc. Images are also compressed using smart algorithms that keep the quality the same.
  • Caching settings. To instantly launch a site when you visit it again, it makes sense to cache static user data so that you don’t have to re-calculate it later. This is done both on the server and on the client side. Tuning can be done using the ready-made CacheDepencies module, which only requires tuning by the wizard.
  • Robot tuning. When it hits Bitrix, the search program analyzes the sitemap - Sitemap.xml. It is a list of all available sections that need to be indexed. If it is not there, the update will be checked randomly, which will significantly slow down the process of outputting new information to Google or Yandex. In addition, the robots.txt file also requires configuration. It describes in detail the requirements for revising sections - which ones you can enter and which ones you need to skip. The last component of the process is the prescribing of redirects. If the robot lands on a nonexistent page, this negatively affects the ranking of the resource. To avoid this, the transition to the main script is used.
  • Adaptation. About half of the traffic on the Internet is generated by mobile devices. In order not to lose such a layer of audience, you need to take care of the correct display of the store at any resolution. Whether it is a huge monitor or a mobile device - the functionality should adequately respond to user actions. Moreover, this applies not only to modification of the design, but also to disabling or replacing the execution of various resource-intensive scripts.
  • Validation. The project should not have duplicate pages, broken links, errors in html layout, etc. All this leads to unstable work and a decrease in the issue. To troubleshoot, each node of the system is diagnosed with special validators. It is important to adhere to modern standards so that in the future you do not have to allocate a budget for adapting written functions for modern browsers.

When the technical component of the product is ready, begin to prepare the semantic core. SY is a package of key phrases that most accurately describe the purpose and objectives of the resource. They are selected based on the statistics of the search engines in each. They may also vary depending on the selected region. If the company provides services in several districts, geo-optimization is carried out - selection of keywords based on location.

In order for the pages to be indexed more efficiently and the visitor to see information about the site before they go to it, all content is processed. Micro-markup is being introduced - a set of additional attributes that allow search engines to quickly understand what kind of content is on the page. Also contributes to the process and linking - placing links to adjacent pages. Headings, lists and paragraphs of articles should be highlighted with appropriate tags. Images must be placed with alternative text, in case it disappears from the file storage.

The content of each article also plays an important role. So that people can find goods or services, special content is placed in which SEO keys are embedded. However, if there are too many of them, and in the text itself there will be an increased content of “water” - template phrases, that is, there is a big risk of simply falling under the filters. Each page should have its own name and description.

External optimization

For the correct ranking, search engines use a multi-stage site rating scheme. The first thing the robots look at is reputation. It is formed based on the number of sources that reference the resource in question. Initially, search algorithms did not recognize the link wrapping. It was enough for the webmaster to order the placement of the address of his site in the catalog for several thousand sites, after which the ranking instantly improved. Thus, “honest” sellers could not get an acceptable result through simple optimization. The main criterion was the size of the advertising budget.

Over time, the situation began to change. There were algorithms “Penguin” and “Minusinsk”, which began to struggle with similar promotion. The conditions for getting under the filters were so harsh that entrepreneurs had to abandon this strategy. From that moment, a close monitoring of the reputation of sources that link to the website began. If it is low, then the rating of the resource will also decrease.

At the moment, external SEO optimization consists in a gradual, multilateral increase in the number of references to the site. If until recently links with noindex and nofollow attributes had a negative effect on the development of the site, now, if they are not in the profile , the platform falls into the spam section, or is filtered by the search. Therefore, an important element of promotion is the massive use of links. For this, social networks, blogs, information boards, like Wikipedia, forums are suitable.

Behavioral factors

The ranking directly depends on the behavior of the user on the site. The amount of time spent on the site, active actions, return to the search is taken into account. They directly indicate whether the consumer is satisfied with the site.

After the introduction of the criterion, website owners had to urge the audience to take action - the introduction of online consultants, pop-ups with promotional offers, etc. However, some novice sellers try to cheat and increase activity using various web services providing traffic direction services for performing targeted actions - clicks, clicks from the search box, watching videos, etc. In addition, there were also tools that automated this process using bots. Over time, this began to be suppressed - violators simply did not stop ranking.

f the owner of the web resource wants to improve his position in the top, you should contact the professionals who will fine-tune the Bitrix modules and tell you how to create content for online indexing. If you have quality materials and a well-thought-out campaign, you can get a good influx from social networks. A bonus to this will be the growing user loyalty.

To attract the target audience and maintain interest in the product in it, there is an extensive list of tools. One of them is a lead magnet. It implies the creation of texts that are useful to Central Asia, solve its needs. They can easily integrate advertising, the conversion of which will be significantly higher than usual. The human attitude of the administration towards ordinary users will lead to an increase in the number of reviews and repeated visits.

The functionality of SEO modules in Bitrix does not end with internal factors. The control panel allows you to take control of the external side - links and indexing efficiency. To quickly respond to changing market desires, the Bitrix SEO module allows you to integrate with external services - search engines and analytics. After that, on the dashboard, the owner will be provided with relevant information regarding ranking, visit statistics, average length of stay on the page. Such a “command center” will help to quickly learn about the abnormal traffic behavior.

In case of questions, leave your contacts in the feedback form. A competent manager will call you back and answer all questions.

Reviews

Our works leave no one indifferent

You might be interested

Что такое релевантность страницы сайта?
What is the relevance of a site page?
Аудит оптимизации сайта
Website Optimization Audit
Отличия продвижения в Яндексе и Гугл
Differences of promotion in Yandex and Google
Как снизить стоимость лида в соцсетях
How to reduce the cost of lead in social networks. Case
Request a call