Front page / Services / SEO / SEO video promotion on YouTube
SEO

SEO video promotion on YouTube

COMPLEX PROMOTION INCLUDES 6 TYPES OF WORK

No additional or hidden fees
Full site audit
Individual analysis and advice form a clear plan of action to achieve a leading position in search engines
Site usability audit
We test your usability, assess strengths and weaknesses, take the best from competitors
Site optimization at the development stage
Make a successful site from the start. Preparation of technical specifications for developers to avoid problems and to get the best site in your subject
Building back links to the site
Selection of sites of direct competitors for requests that are currently in the TOP 5 of search results, analysis of the link mass of competitors' sites and specific landing pages, systematization of information and grading on types - forums, comments, articles, portals, blogs, catalogs, etc. and work on obtaining the same and better reference mass with respect for a similar anchor scheme for achieving maximum positions. Placing links in okolotematicheskih articles, news, blogs, posts on forums, social networks, sites of announcements, sites of vacancies, city portals, press releases, directories, catalogs, etc.
Output from the filter Yandex, Google
If your site does not receive visitors from the search, one of the possible reasons may be the presence of a filter from the search engines, for example, using the wrong optimization techniques, our task is to check this and fix it if there are such problems.
Elaboration of the semantic core
The semantic core of the site is all the key phrases that users enter in the search to find products or services presented on your site, our task is to collect all such key queries, remove those that do not give effect, leave only effective ones and group and then develop the ideal site structure and implement it to get results in an accelerated mode.

About the service

Show the essence in a minute

Certification

We are a certified Google and Yandex agency
Quality assurance

Our work and the success of our customers

Our cases say more about us than we could tell.
libtime.ru

Inteljet

Numizmatik

Club Numismatist – one of the largest ...

SOLO rent a car

Comprehensive optimization and website ...

ldesign.studio

keeparis.ru

diamonds-are-forever.ru

Instagram targeting, $ 0.6 per lead

Instagram / Facebook targeted advertising, lead price from $ 0.03

Instagram / Facebook targeted advertising, lead price $ 0.04

Targeted Facebook / Instagram advertising, lead price 0.06 EURO

newlita.com

drabbasov.ru

Atelie-lab

detskie-kolyaski.ru

YOU GET YOUR OWN MARKETING DEPARTMENT

At least 5 specialists become part of your team.
SEO
Papus, Ivan Aleksandrovich
Leadership and strategic issues
10 years experience in marketing and SEO
TOP specialist in the CIS with confirmed reviews and ratings https://www.fl.ru/users/royk
Project Manager
Yushchenko Anna
2 years in SEO
Started her career in banking
Аналитика
Evgeny Gorunov
Head of Analytics
3 years experience
Копирайтер
Yana Bozhko
Experience 3 years
2 years team experience
Контент-менеджер
Victoria Khomenko
Links placement
Internal site optimization
Контент-менеджер
Elena Leontyeva
Customer rating control
Responsible for customer information
Копирайтинг
Anastasia Pigul
Head of Copywriting
Monitoring and reporting
Маркетинг
Natalya Sergienko
External placements through reference exchanges
Hosting through site administrators
Depending on the tasks, the subject and the current state of the site, you can access such specialists as: project manager, LINK manager, SEO optimizer, SMM specialist, PPC specialist, marketing specialist, copywriter, layout designer, programmer
More about our specialists

Why it is profitable to invest in SEO

Google Adwords gives you a fast growth and customers already in the first week after launch, but then you always have to pay for each transition and the costs do not decrease.

SEO requires a long study and gives customers 3-6 months after the start of work, but the farther, the cheaper the customers.

How do other agencies consider positioning?

Phrase position5 phrases10 phrases20 phrasesiPapus Agency works comprehensively in all phrases
1-3100$200$400$from $ 370
4-770$145$285$
8-1045$85$170$

THE RESULTS OF YOUR WORK WITH US

9 indicators
01 /
Increased visibility of the site in search results
02 /
Increase sales from the site
03 /
The site gets into the top of Yandex and Google search by the most popular key phrases
04 /
Increase the number of targeted visitors to the site
05 /
The increase in the number of applications and calls from the site
06 /
Reducing the cost of advertising campaigns due to the growth of traffic with SEO
07 /
Decreased seasonality
08 /
Reducing the cost of getting one customer
09 /
Reducing the cost of getting one visitor to the site

CONTROL OF THE OBTAINED RESULTS

Fully remove functional load from you
Responsibility for the quality and availability of reporting information
1 hour per month is enough for you to fully control the work performed and the dynamics of results
01 /
Personal account with the ability to control the dynamics of positions in the online mode
02 /
The opportunity to discuss the results in a telephone or online mode.
03 /
Monthly reporting, adapted for comfortable perception
04 /
Monitoring completed tasks for each unit of work

UNLIMITED VOLUME OF PERFORMED WORKS

Our task is to provide your site with a result, so we work in all directions at once.
The era of an integrated approach has come, everything else does not work
We will promote your resource at once in all parameters, i.e., improving all indicators
01 /
Promotion of an unlimited number of key requests and pages of the site
02 /
On average, 8 times more work with the same budget (compared to other Internet agencies on the market)
03 /
We eliminate shortcomings by our own specialists, and not only indicate what needs to be done
04 /
We do not limit the time of work. All tasks are performed before obtaining a result, the goals of which are always the first positions in search engines Google, Yandex

INTEGRATED AND FLEXIBLE APPROACH TO SPRINGING

We study your needs and tasks
Make sure personally
4 features of our approach to the integrated promotion of your site
01 /
Complex internal work on the site, both in the technical part, and in terms of text and graphic content
02 /
Crowd links that don't just promote your site, but increase brand awareness
03 /
Placing trust links on trusted resources, giving real user transitions
04 /
Content marketing - getting customers through high-quality blogging on your site

DEADLINES

We agree on terms and adhere to them.
We accelerate work due to competent interaction between team members

To raise 10-35% of key phrases in the TOP-10, Google and Yandex need, as a rule, from 3 to 6 months. To bring up to 80% of keywords in the TOP-10 will take 5-12 months, depending on the level of competition in your topic and the current position of your site.

We carry out the main package of internal optimization in the first months of work. Further, we redistribute the budget for promotion, taking into account the needs and priorities to achieve maximum results.

4 reasons for meeting the deadlines:

01 /
Teamwork, where each specialist is focused on getting results
02 /
More than 10 years of experience and automation of workflows allows you to quickly solve the necessary tasks.
03 /
Works are performed on a pre-designed and tested methodology in multi-threaded mode.
04 /
Using the latest software reduces the time to complete tasks and lead time

READ OUR COMMERCIAL PROPOSAL

Or ask questions, we will be happy to answer.

Tariffs

The price of SEO website promotion for the month for each project is calculated individually. The main factors that influence the budget are the competition of topics, the volume and complexity of work, the current state of the site. Payment is made in any way convenient for you. Works are performed in a COMPLETELY OPEN FORMAT, you know how much you pay for our work and how much is spent on additional costs if they have been previously agreed by you
FROM $500
Promotion of the young site
Order
Optimal set of works to promote the newly created or site that has not previously been promoted or optimized.
FROM $700
Comprehensive promotion
Order
The most effective way to improve the position of the site and output to the top of Yandex and Google issuance
FROM $3000
Promotion on the model "Leader subjects"
Order
Promotion model, according to which your site becomes a leader in your subject and your country of promotion, bypassing all competitors in Yandex and Google

5 FACTS ABOUT iPAPUS

Briefly and in the case
01
No failures
Since in our practice there were no projects for which the work would be carried out and the results were completely failed, each project shows growth that differs only in the subject matter, market conditions, budget of work
02
Huge experience
in solving the most difficult tasks and non-standard situations by maintaining a large number of projects and the ability to provide results
03
Understanding Algorithms and Principles
the work of search engines, their filters and crawlers
04
The experience of resuscitation of neglected cases
and hopeless at first sight sites, for example, caught by Google / Yandex filters
05
Professional team
from 50+ highly qualified specialists with certificates

They trust us

The largest companies in the market

Stop paying for the process

Integrated resource promotion services (internet marketing)

ALL OVER THE WORLD
WhatsApp, Telegram, Viber
+48531901772

Call, write,
let's communicate, we will agree!
info@ipapus.com

Can a movie gain popularity in a natural way? Yes, but the number of viral (popularization without SEO) videos is only 2-3% of the total mass. But in this case, you can only rely on groups from social networks and users interested in watching a particular clip. We are interested in how to promote the latter in the network, enter the TOP-10 in the list. How to make SEO YouTube work? How to optimize it using SEO?

A short video is a popular and indispensable tool for attracting users to a specific idea, analysis, description or incident. In addition, the platform serves as a great place to become an opinion leader in a particular industry and receive impressive cash payments from advertising or affiliate programs. But all this becomes possible only after working with high-quality and interesting content. We have to understand how to contribute to its optimization on our own.

Five steps to development

Increasing the page rank on the portal is a difficult but interesting task in every sense. Step-by-step briefing - a clear plan of action, thanks to which the promotion of video content will be lightning fast:

  1. The semantic analysis of YouTube originates in the study and selection of key queries. To do this, enter one keyword in the search bar, and then the channel offers options for combining it with other terms. The proposed options should be used, as they respond to people's requests. It makes no sense to look for clues in other places, YouTube will give out 100% but popular.
  2. Select top entries as per request. We define their title, description and tags, which the creator used for promotion. Having information, in a couple of minutes you can choose the right set of keys.
  3. It is more reliable to select keywords in favor of low uniqueness. The lower the percentage of popularity, the higher its access to the TOP. For example, "listen to songs" 28,210 thousand views, and "listen to songs of Leps" - 14,520 thousand views.
  4. Publication, followed by popularization among users. The idea is not to increase traffic and likes, but to watch them to the end and repeat the actions over and over again. Data on how long it is viewed or for how long the audience is held is recorded by the Audience Retention program. The developers indicate that the program indicators are very important and in many respects determine the possibility of getting labor on the list of demanded ones.
  5. The fifth step is directly to SEO. It includes the following points:
    • choice of title or title. It is not permissible to specify 2 to 3 terms, they will turn out to be ineffective and get lost in a stream of similar ones. Five or more should be chosen, and 50% should include a key request. Punctuation marks should be used to construct phrases: semicolons, commas, vertical slashes, colons;
    • Description or description. General phrases are also included in the general requirements list. They should be included in the first 25 characters. They are reflected in the initial issue. It is important that they are readable and end on the 25th. The minimum representation consists of 600 characters, it should have at least 4-5 keywords. DESCRIPTION consists of 200 characters, no less. This will help the site deal with the entry and rank it by long keywords;
    • enabling tags that are not particularly important for SEO promotion , but they are also necessary. It is recommended to borrow tags from competitors using a special VidIQ permission. Do not abuse them and write a set of terms that are close to the content. Google and YouTube are "lost", intending to understand what this mini-video is about. Therefore, they will not be able to optimize it. Tags are designed to better understand its meaning. If it is about making sushi, then the first tag will be sushi, and then alternative sayings to the basic key.

Regarding tags, additional information is provided below. The authors make some mistakes that prevent the video from rising to the top line:

  • Tags are not a single word, but a whole expression. Using a short tag makes the video portal unable to identify keywords and assign the record to a certain category, which means that it may not be reflected in the response to the request.
  • Low-frequency tags play an evil role. The Analytics program will offer its own options that have good statistics.
  • Using popular tags that have nothing to do with the title. You can select phrases in the semantic section of Analytics. The system will list them in descending logical connection.

This is a short tutorial on how to adapt a video to YouTube. Next, we will study the issue in more detail and offer some tips that will greatly simplify the life of bloggers.

The main indicator of promotion

The main indicator of demand is the ability to retain an audience. The latter is measured in percentage terms: it reflects the number of viewers who became interested and watched until the end. It is unlikely that a boring and useless movie lasting 10 minutes will be a success. Conversely, if it is worthwhile, it is more likely that users will inspect it to the end. Understood: the main metric of the portal is audience retention, has a direct impact on other indicators.

Exit to shoot a mini-movie for a couple of minutes is not interpreted as the best option. The portal makes money by showing ads. The longer the user is on the page, the more he will see ads, and the service will earn more. Let's think what is more profitable: a two-minute with a hold of 80% of the public or a thirty-minute with a hold of 50%? Of course, a long video recording will bring significant income, since users will spend more time on the service and bring him greater benefits. Therefore, you should not be afraid to take a long shot.

Many clips attract attention with organic traffic. Therefore, do not neglect this. The difference between the ranking of SEO surveys and sites is small, but there are significant differences that you should be aware of:

  • When selecting semantics, they turn to Key Collector, Google keyword tool, Yandex Wordstat. We determine the keyword on which it is profitable to focus. If another semantic core is no less good, do not rule it out. If the selection of names is carried out correctly, then the amount of views after putting it on the network will be high after two to three days.
  • We have pointed out several times the importance of important keys in the header. But not every blogger knows that it should be prescribed at the beginning. For example, the phrase "oriental dance" should be found. Many people use the subtitle "How to quickly learn to dance," "Basic movements in oriental dance" and others. Interesting names, but not as effective as "Oriental dances: seven basic movements" or "Oriental dances - quick and easy." The principle of semantics selection works unconditionally and quickly promotes work.
  • Another important headline note. According to the analysis of HubSpot, clickability can be increased by using curly braces. If we upload a vidos with the name "Foundation for dry skin", then at the end you can add (new analysis), (unpacking). You can write (today), (case study), (hints).
  • A video is considered successful if accompanied by a fair amount of involving signals. This concept refers to likes, comments, links and subscriptions. They reflect the interest of people in what they see. What to do so that users leave comments? The creator has to call his listeners to action: comment, but not a simple request, but a specific one - leave your comment about what game you play first, let me know what you think about what you saw. The simpler the question, the more likely it is to get an answer.
  • Writing previews in bold. It is enough to use from 20 to 30 characters.
  • Writing long posts (from 100 to 200 characters) that help the portal "better understand" what the essence of the presented. This helps to rise above other competitor entries.
  • Search Optimization indicate the current year in the title. Users want to see modern material that has not lost its relevance. A step will boost its clickability.

Promotion Addendum

To promote the channel, its leaders use not only seotechnology, but also other, equally effective methods. Factors for ranking search parameters are:

  • internal optimization;
  • external Youtube SEO optimization;
  • the presence of quality indicators of social signals. The operation of the video channel does not depend on Google. There is a high probability that he uses reposts from social networks - Facebook, Twitter and LinkedIn. The received signals play a significant role in their algorithm;
  • behavioral circumstances.

Internal adaptation is not much different from SEO content. The author should make a semantic analysis of the web resource directly on YouTube (and not just Google), and select several popular ones. According to this list, it makes sense to move forward:

  • To resort to questions in the optimization of unique descriptions (at least 300 characters).
  • Motivational headline with the use of the adjectives "successful", "fashionable", "useful."
  • Prescribing the main phrases at the beginning of the description (refer to GOOGLE, it works with playlists along with texts).
  • Description in plain language.
  • Point to an additional three links.
  • The first comment after the release of the video - the author leaves a comment. This decision is psychological in nature, gives determination to users to share their thoughts. According to statistics, videos with several comments are popular, they occupy high positions.
  • Use playlists divided into topics and podcasts. This will help people to easily navigate the proposed material.
  • It is recommended to develop a logo and fix it.

External promotion is due to the distribution of links to the video on the Internet. Links can be from social networks, other web resources. They should be recommendatory in nature, be as natural as possible.

Now it’s advisable to decide which content optimizer was most useful? What expression do you insert in the search query? Ready to use productive tags?

Reviews

Our works leave no one indifferent

You might be interested

Что такое релевантность страницы сайта?
What is the relevance of a site page?
Аудит оптимизации сайта
Website Optimization Audit
Отличия продвижения в Яндексе и Гугл
Differences of promotion in Yandex and Google
Как снизить стоимость лида в соцсетях
How to reduce the cost of lead in social networks. Case
Request a call