SEO copywriting

SEO (Search engine optimization) is a site promotion technology in the top search engine results. It includes:

• auditing and technical editing of code in accordance with the standards of developers;
• redesign and usability optimization (interface usability);
• compiling a semantic core with a selection of relevant queries;
• content creation.

After the first three stages are done, the main promotion and retention in the first positions is achieved using the contents of the pages. Engaged in writing seo-texts copywriters.

Features

SEO copywriting means not just writing text and inserting keys into it. Modern search engine algorithms determine relevance, by word, and by environment. Filling the page in terms of search engine must meet a number of requirements.

Uniqueness

Authorship for Yandex is confirmed at the time of publication; the Webmaster service is intended for this. It is very difficult to promote other articles, as PSs consider such a resource to be of poor quality. Copywriters when writing texts make them completely unique, using special tools for checking.

Relevance

The semantic correspondence of the article to the general theme of the site began to play a great importance. This factor can be decisive in pessimization, if the owner publishes everything that is not related to the main idea. So, in the online furniture store you should not post information about car repairs, but everything that somehow relates to interior items will be appropriate.

Spam

The number of repetitions of the same words. First of all, we are talking about keys. Just 10 years ago, for the promotion of seo, copywriters simply added a huge number of entries to the request. Now such pages inevitably fall under the PS filter, since the content is simply not readable by the user.

Water

A set of meaningless turns, verbal garbage. Unscrupulous executors used this technique to “stretch” the number of symbols - the payment for labor is calculated in the cost of signs. Sometimes the volume of the article is reduced by two or three times, if you remove all revolutions that do not carry meaning.

What does “good content” mean

Useful and easy to read. The cost of one article can reach several thousand rubles, but more often the price per 1000 characters starts from 100 rubles. Qualitatively submitted information attracts users, is read to the end and causes a resonance. Readers discuss it, leave comments. Such activity tells the search engine that the page is popular. Accordingly, its position is growing.

How to promote content

For commercial resources (online stores, business portals) several methods are used:

1. Site Content. Includes full descriptions of services, company, contacts, products. Always optimized for keys from the semantic core.
2. Article promotion. Most sites have a section of articles that provide the reader with useful information related to the subject.
3. Texts on third-party resources. They include links that are also taken into account by the PS.
4. Reviews It is difficult for a start-up business to break through on the market, so you can make yourself known at the very beginning by publishing a few impressions from your customers about the service.

Where to order copywriting

There are many exchanges in the network for which such services are offered. But to guess the degree of professionalism SEO copywriter is impossible. You can get on the inexperienced beginner or just a person who is not able to write a great text. In this case, edits and arbitration are provided, but these procedures are delayed.

Some owners of online sites are looking for employees on their own, but this is also a long process. The selection takes place gradually, “on the go” to find your man is difficult.

The best option is to contact the company that is engaged in promotion. In our copywriting is one of the most sought after services. We offer a comprehensive promotion of sites, so over the years of our work we have assembled a team of really talented people who are able to raise any subject. Our copywriters are able to:

• quickly search and analyze data;
• make a plan for a future article;
• select key information on a given topic;
• it is natural to insert keys;
• without compromising on quality, achieve the desired SEO indicators.

At the same time, they are literate, love to write and speak Russian. In addition, all content is checked by the editor, which, if necessary, makes stylistic changes. As a result, absolutely literate, interesting and written in human language texts get onto your site.