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SEO audit of an online store

COMPLEX PROMOTION INCLUDES 6 TYPES OF WORK

No additional or hidden fees
Full site audit
Individual analysis and advice form a clear plan of action to achieve a leading position in search engines
Site usability audit
We test your usability, assess strengths and weaknesses, take the best from competitors
Site optimization at the development stage
Make a successful site from the start. Preparation of technical specifications for developers to avoid problems and to get the best site in your subject
Building back links to the site
Selection of sites of direct competitors for requests that are currently in the TOP 5 of search results, analysis of the link mass of competitors' sites and specific landing pages, systematization of information and grading on types - forums, comments, articles, portals, blogs, catalogs, etc. and work on obtaining the same and better reference mass with respect for a similar anchor scheme for achieving maximum positions. Placing links in okolotematicheskih articles, news, blogs, posts on forums, social networks, sites of announcements, sites of vacancies, city portals, press releases, directories, catalogs, etc.
Output from the filter Yandex, Google
If your site does not receive visitors from the search, one of the possible reasons may be the presence of a filter from the search engines, for example, using the wrong optimization techniques, our task is to check this and fix it if there are such problems.
Elaboration of the semantic core
The semantic core of the site is all the key phrases that users enter in the search to find products or services presented on your site, our task is to collect all such key queries, remove those that do not give effect, leave only effective ones and group and then develop the ideal site structure and implement it to get results in an accelerated mode.

About the service

Show the essence in a minute

Certification

We are a certified Google and Yandex agency
Quality assurance

Our work and the success of our customers

Our cases say more about us than we could tell.
libtime.ru

Inteljet

Numizmatik

Club Numismatist – one of the largest ...

SOLO rent a car

Comprehensive optimization and website ...

ldesign.studio

keeparis.ru

diamonds-are-forever.ru

Instagram targeting, $ 0.6 per lead

Instagram / Facebook targeted advertising, lead price from $ 0.03

Instagram / Facebook targeted advertising, lead price $ 0.04

Targeted Facebook / Instagram advertising, lead price 0.06 EURO

newlita.com

drabbasov.ru

Atelie-lab

detskie-kolyaski.ru

YOU GET YOUR OWN MARKETING DEPARTMENT

At least 5 specialists become part of your team.
SEO
Papus, Ivan Aleksandrovich
Leadership and strategic issues
10 years experience in marketing and SEO
TOP specialist in the CIS with confirmed reviews and ratings https://www.fl.ru/users/royk
Project Manager
Yushchenko Anna
2 years in SEO
Started her career in banking
Аналитика
Evgeny Gorunov
Head of Analytics
3 years experience
Копирайтер
Yana Bozhko
Experience 3 years
2 years team experience
Контент-менеджер
Victoria Khomenko
Links placement
Internal site optimization
Контент-менеджер
Elena Leontyeva
Customer rating control
Responsible for customer information
Копирайтинг
Anastasia Pigul
Head of Copywriting
Monitoring and reporting
Маркетинг
Natalya Sergienko
External placements through reference exchanges
Hosting through site administrators
Depending on the tasks, the subject and the current state of the site, you can access such specialists as: project manager, LINK manager, SEO optimizer, SMM specialist, PPC specialist, marketing specialist, copywriter, layout designer, programmer
More about our specialists

Why it is profitable to invest in SEO

Google Adwords gives you a fast growth and customers already in the first week after launch, but then you always have to pay for each transition and the costs do not decrease.

SEO requires a long study and gives customers 3-6 months after the start of work, but the farther, the cheaper the customers.

THE RESULTS OF YOUR WORK WITH US

9 indicators
01 /
Increased visibility of the site in search results
02 /
Increase sales from the site
03 /
The site gets into the top of Yandex and Google search by the most popular key phrases
04 /
Increase the number of targeted visitors to the site
05 /
The increase in the number of applications and calls from the site
06 /
Reducing the cost of advertising campaigns due to the growth of traffic with SEO
07 /
Decreased seasonality
08 /
Reducing the cost of getting one customer
09 /
Reducing the cost of getting one visitor to the site

CONTROL OF THE OBTAINED RESULTS

Fully remove functional load from you
Responsibility for the quality and availability of reporting information
1 hour per month is enough for you to fully control the work performed and the dynamics of results
01 /
Personal account with the ability to control the dynamics of positions in the online mode
02 /
The opportunity to discuss the results in a telephone or online mode.
03 /
Monthly reporting, adapted for comfortable perception
04 /
Monitoring completed tasks for each unit of work

UNLIMITED VOLUME OF PERFORMED WORKS

Our task is to provide your site with a result, so we work in all directions at once.
The era of an integrated approach has come, everything else does not work
We will promote your resource at once in all parameters, i.e., improving all indicators
01 /
Promotion of an unlimited number of key requests and pages of the site
02 /
On average, 8 times more work with the same budget (compared to other Internet agencies on the market)
03 /
We eliminate shortcomings by our own specialists, and not only indicate what needs to be done
04 /
We do not limit the time of work. All tasks are performed before obtaining a result, the goals of which are always the first positions in search engines Google, Yandex

INTEGRATED AND FLEXIBLE APPROACH TO SPRINGING

We study your needs and tasks
Make sure personally
4 features of our approach to the integrated promotion of your site
01 /
Complex internal work on the site, both in the technical part, and in terms of text and graphic content
02 /
Crowd links that don't just promote your site, but increase brand awareness
03 /
Placing trust links on trusted resources, giving real user transitions
04 /
Content marketing - getting customers through high-quality blogging on your site

DEADLINES

We agree on terms and adhere to them.
We accelerate work due to competent interaction between team members

To raise 10-35% of key phrases in the TOP-10, Google and Yandex need, as a rule, from 3 to 6 months. To bring up to 80% of keywords in the TOP-10 will take 5-12 months, depending on the level of competition in your topic and the current position of your site.

We carry out the main package of internal optimization in the first months of work. Further, we redistribute the budget for promotion, taking into account the needs and priorities to achieve maximum results.

4 reasons for meeting the deadlines:

01 /
Teamwork, where each specialist is focused on getting results
02 /
More than 10 years of experience and automation of workflows allows you to quickly solve the necessary tasks.
03 /
Works are performed on a pre-designed and tested methodology in multi-threaded mode.
04 /
Using the latest software reduces the time to complete tasks and lead time

READ OUR COMMERCIAL PROPOSAL

Or ask questions, we will be happy to answer.

Tariffs

The price of SEO website promotion for the month for each project is calculated individually. The main factors that influence the budget are the competition of topics, the volume and complexity of work, the current state of the site. Payment is made in any way convenient for you. Works are performed in a COMPLETELY OPEN FORMAT, you know how much you pay for our work and how much is spent on additional costs if they have been previously agreed by you
FROM $500
Promotion of the young site
Order
Optimal set of works to promote the newly created or site that has not previously been promoted or optimized.
FROM $700
Comprehensive promotion
Order
The most effective way to improve the position of the site and output to the top of Yandex and Google issuance
FROM $3000
Promotion on the model "Leader subjects"
Order
Promotion model, according to which your site becomes a leader in your subject and your country of promotion, bypassing all competitors in Yandex and Google

5 FACTS ABOUT iPAPUS

Briefly and in the case
01
No failures
Since in our practice there were no projects for which the work would be carried out and the results were completely failed, each project shows growth that differs only in the subject matter, market conditions, budget of work
02
Huge experience
in solving the most difficult tasks and non-standard situations by maintaining a large number of projects and the ability to provide results
03
Understanding Algorithms and Principles
the work of search engines, their filters and crawlers
04
The experience of resuscitation of neglected cases
and hopeless at first sight sites, for example, caught by Google / Yandex filters
05
Professional team
from 50+ highly qualified specialists with certificates

They trust us

The largest companies in the market

Stop paying for the process

Integrated resource promotion services (internet marketing)

ALL OVER THE WORLD
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+48531901772

Call, write,
let's communicate, we will agree!
info@ipapus.com

A successful online store differs from an unsuccessful one not in design and assortment, but in what position it is located in the search results. In order to rise in the TOP, painstaking work is carried out at the development stage, but for the existing resource there is an opportunity to unwind and become a leader, for this SEO was created. To attract large-scale targeted traffic, you need to know your target audience and offer it what it wants and is better than its competitors. Constant ranking results in consistently high Internet traffic and sales for a long time.

For complex optimization of an online store, they first audit the site and identify errors. The report will be the basis for changes and adjustments. SEO audit consists of step-by-step optimization of the structure, technical settings and content. The primary task of SEO-specialists is to determine the usability and how the site is structured, after the correction we proceed to the next item - the technical component. Filling with content or changing it is done at the end.

If the website or its mobile version has duplicate data or is missing, Google or Yandex does not scan and index it correctly, there are problems with key phrases or the wrong structure, such a business will not bring profit, since there will be no sales. For SEO audit, it is recommended to use different research tools and methods that are different for the auditors, but the main tasks are the same.

The structure of the online store

A well-structured site has page layouts and links that are user friendly. If a combination of categories is observed or some pages are hidden too far, this significantly reduces traffic - visitors do not find the right product and leave, this negatively affects sales.

Also, the number of transitions between pages affects the operation of search engines. For a logical setup, general categories are combined and arranged higher in the hierarchy, the rest are lower.

SEO Specialist Actions:

  1. Separation of categories and reduction in the number of user clicks and crawls in the search. Therefore, the catalog is not placed in a separate tab, but is immediately placed on the main page.
  2. Partition structure expansion. Correct redistribution in the menu of subcategories, according to the semantic core (SC).
  3. Separation of product groups to create the most intuitive list for easy search and ranking.
  4. Create a variety of filters. This is carried out with the aim of increasing the search flow, and it is much more convenient and faster for visitors to pick up a purchase if they filter the request by a variety of parameters, and not just by price and brand.

Usability is also an indicator of site performance. If you do not work it out, it will significantly reduce traffic and adversely affect the company. Edited web and mobile version separately, as each has its own characteristics.

Technical component

Technical parameters play an equally crucial role, since the whole resource works on them. Minor spelling errors in URLs or redirects can lead to blocking indexing, and it will be difficult to get to the website.

The following actions are in progress:

  1. Redirects are checked - the main mirror, duplicates are removed from the main page, extra slashes and the URL is converted to lowercase. Extra copies are glued together so that the interlinking inside occurs clearly and without conflict, which will be further used by search engines.
  2. Checking the registration of the robots.txt file. It is necessary to remove any pages from the index.
  3. Restriction on indexing service tabs that are useless for search engines, such as shopping carts, feedback or registration forms, a customer’s personal account, and so on.
  4. Optimization of links - inbound and outbound, so that robots do not switch to links closed from indexing. This is done through several methods - SEO-hide, special scripts, specific filter system settings.
  5. Creating friendly CNC addresses. They should be concise, reflect the meaning of the website. To display the Latin alphabet, transliteration is used instead of translation, so that people who do not know English, as well as search robots, understand where they will follow the link.
  6. Structuring a site map. It displays and transfers to the search engine all relevant and primary information about its components, everything in the sitemap.xml file is open for indexing, including service sections.

After identifying and correcting deficiencies in this direction, you can proceed to the final stage - checking the content.

Content component

SEO audit of an online store is not complete without the correct filling of product cards, their characteristics, photos and other material that helps customers pick and make a purchase. Content also consists of meta tags, text, links, which need to be served correctly.

For SEO analysis, the following metadata is subject to verification:

  • Title is a tag that forms relevance, as it describes the content of the web page itself. It is not visible on the page itself, because this is not a headline, but it is scanned by robots and displayed in a browser window. It is usually similar to the title H1, but is rephrased. Copying them is not recommended.
  • H1 is the title on the main page. It is seen by both search engines and readers. For clarity, highlight in large print.
  • Description - generates a snippet - a short description-announcement in the Search engine results page. Depending on how this meta tag is composed, the number of visits by the link from users changes.
  • Keywords meta tag - keywords that Yandex scans to download a specific resource in response to a question.

When the meta tags are edited, go to the texts. You can optimize the content by filling out the following sections:

  • Categories;
  • Subcategories;
  • Product cards with specifications and photos;
  • Filters.

Those resources that have higher relevance are ranked more efficiently - that is, the correspondence to what people ask. The template of generated texts is not recommended for use, because uniqueness is important. Here it is more appropriate to order a copywriter text content according to your requirements. Author texts more reflect the brand concept and are easily perceived by readers.

Content has the following general requirements:

  • Lack of grammatical and stylistic errors;
  • Subdivision and description structure, meta tags;
  • High uniqueness;
  • Natural distribution of keywords, not their copy paste from Wordstat;
  • Using synonyms and narrow vocabulary, depending on the topic;
  • Each card contains relevant thematic photos of a given size and resolution.

Important is the layout of the online store. The same text can be arranged in different ways, which is visually different and in its own way affects the attention of the reader. If the search engines index the text content and assign a high rank, this does not mean that the reader will be comfortable with sorting out the information, and at the end take an action.

Layout is created based on usability. Blocks are selected and their location, background, distribution of windows. When opening a basket or a commodity position, nothing should interfere with bringing the matter to an end. Moreover, the number of steps from selection to payment is minimized.

A competent internal linking is introduced - manual and automatic. They automatically switch to another product, which is installed next to the main one. To do this, use the "related product" or "buy with it" windows. Positioning in the customer’s field of view increases the likelihood of a transition and adding another item to the basket. It also improves the ranking of low-frequency queries.

On the card it’s better to create a link to the category-brand-size. We place comprehensive product data in the card window, create automatic scripts for linking. There are also many requirements for autoscripts, among which are filtering from spammy and unedited anchors, openness for indexing, unobtrusiveness. It is better to leave a link for recommendations or tips, rather than campaigning. Manual relink is inserted by copywriters on related products.

Audit tools

There are many online programs that SEO experts work for to analyze, select them, depending on relevance and convenience. There is software that can be downloaded on the Internet or bought and tested independently, but this requires professional skills and competence, which most businessmen do not have. For these purposes, it is advisable to order an SEO audit from us, since we have all the basic knowledge and experience to analyze the current state of affairs and optimize your commercial website store.

The task of SEO is not only to drive the website through the programs, but also to understand what contributed to such results, this is what is reflected in the report. A promotion strategy cannot be created on the facts and figures alone, which are issued by software.

The analytic tool checks for:

  • Duplication. To recognize and find duplicate content, it is not enough to check the uniqueness of all the components, for this special programs are used. URLs are also checked for uniqueness. Doubles are obtained from the presence of several links to one place.
  • Missing canonical tags for urls and meta tags.
  • The presence of a reference to error 404, 301, 302. If there are any, redirects must be fixed.
  • Identify non-indexed pages.
  • Download speed for all items.
  • Architecture and user interface.

An important condition in order to increase the relevance of an online store is the correct selection of keywords for AE. The conversion and, as a result, the turnover and profit of the business depends on how relevant it is.

Factors to consider when selecting keys

Some competitors may have more profit due to the fact that they have a higher conversion rate with low attendance, while others have a lot of people and no sales. The difference is how they set up their keywords when promoting and targeting. Analysis of competitors will help you understand your mistakes, for which additional research is being conducted.

When setting up, the scope of the search is determined. If the semantics as much as possible concern the meaning of the activity, but there are few requests, the visit and conversion will not improve. Depending on the scope, the number of keywords will be very different, but only those that are in the TOP list of the issuance of the service will be needed. A high indicator indicates that the subject is interested in many people who can become potential customers if they find it with you.

Competition makes ranking difficult, since everyone has different goals, so maximum demand for a word does not guarantee getting into the TOP. To attract targeted traffic, you should know the target audience well. In the distribution of the sales funnel, getting from an external source must lead to the appropriate stage. The first on the list is awareness, then interest, and then the decision to purchase and its completion. The transition to "buy" or "pay" will not lead to a result, it is better to focus on attracting information on the specified product group. To do this, write sections with characteristics and features, interesting facts about products that are most likely to interest the public.

At the first and last stage, the funnel keeps interest up to the mark. Visitors who have reached the end are as ready to purchase your item as possible and this is used. Only targeted organic traffic will push you to action, as most other readers will drop out even earlier. Conversion, multiplied by the average order value, will give an indicator of income.

Even at the awareness stage, people are looking for not a chance to buy, but a data set. They ask questions that begin with the phrases “like +”, “reasons +”, “definition +”, “what is +” and others. These expressions are given by a ranked list, which is adopted by a copywriter, filling the content.

At the stage of interest, they look for: “how”, “methods”, “master class”, “application features”, “brand name”. When the question of purchase is being decided - “price”, “comparison”, “properties”, “top10”, “cheap”. And at the final stage, when he is ready to buy - “buy”, “discount”, “free delivery”, “deal”. All of these keys must be used.

Optimization takes place according to relevant positions that are suitable for a particular client, the rest will not work, as they do not correspond to his proposal, even with his popularity in Wordstate.

To achieve the highest level of credibility for the store, you need to establish the competitiveness of priority requests. For their analysis, resort to services that are more suitable for comparison. If you compare with the calculation of Google or Yandex, you can see a list of large companies with which you can not compete now. Competitors from your area and with the same turnover are more logical, and their web search engines will not give out.

An audit of competitive advantage is also included in analytics and a full report. It will help you understand your weaknesses and bring your position to their level. The selection of competing companies is carried out by professionals, based on a detailed description of each and a comparison on all counts. Only an integrated approach in SEO will give a stable result and promote the brand in TOP.

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