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SMM

Promotion channel YouTube

DEVELOPMENT OF ADVERTISING CAMPAIGNS INCLUDES 6 TYPES OF WORK

No additional or hidden fees
1. AUDIT
Full audit of your old ad campaigns, if any
2. ANALYSIS OF TARGET AUDIENCE
Detailed analysis of the target audience
3. SEGMENTATION OF TARGET AUDIENCE
Segment your target audience to show ads more effectively.
4. CREATING ANNOUNCEMENTS
We write the text of ads that can attract a client, prepare graphic or video content. We make advertisements so that they are visible against the background of other ads and attracted more attention
5. A / B TESTING
Testing ads to determine which ones work best for your target audience.
6. CONFIGURING ANALYSIS TOOLS
We set up all possible ways of tracking the further effectiveness of advertising - setting goals, tracking the behavior of visitors and collecting statistics
7. FB Pixel
A mandatory attribute of an advertising campaign is the integration of your site (if we work with the site) with Facebook Pixel - the most powerful analysis tool.

Certification

We are a certified Google and Yandex agency
Quality assurance

Our work and the success of our customers

Our cases say more about us than we could tell.
libtime.ru

Inteljet

Numizmatik

Club Numismatist – one of the largest ...

SOLO rent a car

Comprehensive optimization and website ...

ldesign.studio

keeparis.ru

diamonds-are-forever.ru

Instagram targeting, $ 0.6 per lead

Instagram / Facebook targeted advertising, lead price from $ 0.03

Instagram / Facebook targeted advertising, lead price $ 0.04

Targeted Facebook / Instagram advertising, lead price 0.06 EURO

newlita.com

drabbasov.ru

Atelie-lab

detskie-kolyaski.ru

9 SIMPLE REASONS TO ORDER ADVERTISING IN iPAPUS AGENCY

9 reasons
01 /
Qualification. We have certificates of attendance.
02 /
Our cases say more about us than we could tell, see the reviews section
03 /
We do not promise what we can not do
04 /
We are interested in increasing your profits.
05 /
The contract clearly specifies the conditions of cooperation. We do not burden customers with long-term contracts and penalties.
06 /
You pay less if we do not fulfill the agreed amount of work.
07 /
Refund upon non-compliance with deadlines
08 /
Refund in case of incorrect or late submission of a report on the work performed
09 /
Clearly fixed price throughout the contract period

YOU GET YOUR OWN SMM DEPARTMENT

At least 5 specialists become part of your team.
SEO
Papus, Ivan Aleksandrovich
Leadership and strategic issues
10 years experience in marketing and SEO
TOP specialist in the CIS with confirmed reviews and ratings https://www.fl.ru/users/royk
Project Manager
Yushchenko Anna
2 years in SEO
Started her career in banking
Аналитика
Evgeny Gorunov
Head of Analytics
3 years experience
Копирайтер
Yana Bozhko
Experience 3 years
2 years team experience
Контент-менеджер
Victoria Khomenko
Links placement
Internal site optimization
Контент-менеджер
Elena Leontyeva
Customer rating control
Responsible for customer information
Копирайтинг
Anastasia Pigul
Head of Copywriting
Monitoring and reporting
Маркетинг
Natalya Sergienko
External placements through reference exchanges
Hosting through site administrators
Depending on the tasks, the subject and the current state of the site, such experts as: project manager, SMM specialist, marketing specialist, copywriter, designer are at your disposal.
More about our specialists

7 RESULTS OF COOPERATION WITH US

7 indicators
01 /
Increase targeted traffic to the site
02 /
Increased sales of goods or services
03 /
Your page, lead form, link to the site is shown to millions of people who may be interested.
04 /
Increase the number of applications and calls
05 /
Decreased seasonality
06 /
Reducing the cost of getting one customer
07 /
Reducing the cost of getting one visitor

CONTROL OF THE OBTAINED RESULTS

Fully remove functional load from you
Responsibility for the quality and availability of reporting information
1 hour per month is enough for you to fully control the work performed and the dynamics of results
01 /
All work is carried out on your account in your personal account, if you want it. We do not take money from you to replenish your account, we openly conduct everything on yours and take money strictly for the work and a strictly agreed amount
02 /
The opportunity to discuss the results in a telephone or online mode.
03 /
Monthly reporting, adapted for comfortable perception
04 /
Monitoring completed tasks for each unit of work

UNLIMITED VOLUME OF PERFORMED WORKS

Our task is to ensure your business a result, so we work in all directions at once.
The era of an integrated approach has come, everything else does not work
We will promote your resource at once in all parameters, i.e., improving all indicators
01 /
Promotion of an unlimited number of key requests and pages of the site
02 /
On average, 8 times more work with the same budget (compared to other Internet agencies on the market)
03 /
We eliminate shortcomings by our own specialists, and not only indicate what needs to be done
04 /
We do not limit the time of work. All tasks are performed before obtaining a result, the goals of which are always the first positions in search engines Google, Yandex

INTEGRATED AND FLEXIBLE APPROACH TO LABELS IN SOCIAL NETWORKS

We study your needs and tasks
Make sure personally
4 features of our approach to the integrated promotion of your site
01 /
Complex internal work on the site, both in the technical part, and in terms of text and graphic content
02 /
Crowd links that don't just promote your site, but increase brand awareness
03 /
Placing trust links on trusted resources, giving real user transitions
04 /
Content marketing - getting customers through high-quality blogging on your site

DEADLINES

We agree on terms and adhere to them.
We accelerate work due to competent interaction between team members

Advertising campaign development takes 15 days

4 reasons for meeting the deadlines:

01 /
Teamwork, where each specialist is focused on getting results
02 /
More than 10 years of experience and automation of workflows allows you to quickly solve the necessary tasks.
03 /
Works are performed on a pre-designed and tested methodology in multi-threaded mode.
04 /
Using the latest software reduces the time to complete tasks and lead time

READ OUR COMMERCIAL PROPOSAL

Or ask questions, we will be happy to answer.

5 FACTS ABOUT iPAPUS

Briefly and in the case
01
No failures
Since in our practice there were no projects for which the work would be carried out and the results were completely failed, each project shows growth that differs only in the subject matter, market conditions, budget of work
02
Huge experience
in solving the most difficult tasks and non-standard situations by maintaining a large number of projects and the ability to provide results
03
Understanding Algorithms and Principles
the work of search engines, their filters and crawlers
04
The experience of resuscitation of neglected cases
and hopeless at first sight sites, for example, caught by Google / Yandex filters
05
Professional team
from 50+ highly qualified specialists with certificates

They trust us

The largest companies in the market

Stop paying for the process

Get the guaranteed result you deserve!

ALL OVER THE WORLD
WhatsApp, Telegram, Viber
+48531901772

Call, write,
let's communicate, we will agree!
info@ipapus.com

Video content has gained huge popularity - people do not want to read. It is much easier to watch a video once to get all the necessary information. In this regard, the promotion of Youtube becomes a full-fledged method of marketing. Youtube provides users with analytics services, which led to the attraction of business companies to its sites.

Commercial work with video hosting requires promotion skills and knowledge of the features, the indicators are very different from the already familiar with the sites. We employ specialists who understand all the intricacies of the process.

Nuances of strategy

The main requirement for successful marketing in this area is the constant generation of video content. It is not enough to post a clip once, score a million views and stop. Before you start to unwind the channel on Youtube you should plan a plan. It starts by defining the following items:

  • How often the company is able to create movies. Are there enough ideas to publish at least once a week.
  • What is the purpose of video marketing in this organization: to attract customers, branding, product support.
  • Than the video will be useful.
  • The purpose of creating each clip: go to the site, drawing attention to the brand, selling a particular product.
  • How organically will fit another direction in the overall marketing campaign.

Only having clear and unequivocal answers to these questions can one reach the level of video marketing. This is due to the content - the scripts will be structured according to specific rules.

Selection of estimates

In SEO, results are measurable - it allows you to evaluate the effectiveness of each step. Promotion should also be evaluated, therefore, quantitative and qualitative indicators should be ranked.

  • Transitions to the site. It is necessary to track their subsequent actions.
  • Labor saving. How fewer people turned to support after laying out the video guide.
  • Number of likes, subscribers, quality of reaction in YouTube. Suitable for the formation of the image of the organization.
  • Number of views. Shows how interesting the subject.
  • Internal parameters - at what minute visitors are leaving, what fragments are being revised, time on the site.

The KPI must be tabulated and a reporting form built for future analytics.

Content Development

Producing a video using modern gadgets seems easy. But if you are pursuing commercial goals, then the preparation for shooting will take more time. If you decide to do everything yourself, then get ready for the following:

  • Search for ideas.
  • Creating a script.
  • Site selection.
  • Creation and installation of scenery.
  • Rental and maintenance of equipment.
  • Directorial accompaniment.
  • Mounting result.
  • The introduction of special effects.
  • Casting actors and announcers.

As we see, something cannot be done for free - you will still have to pay employees, even if you own equipment.

Order from professionals, in turn, will cost quite expensive. Therefore, it is best to delegate part of the authority to experts. For example, script writing, editing, special effects. Everything else can be thought out and implemented on their own.

Key ranking indicators

When you enter a keyword phrase, the user, as well as in the search engines, receives a set of links to various resources. Position affects his choice. Therefore, you need to know by what criteria such content spins.

  • Hold the viewer. The longer a person has spent on your site time, the higher the video will rise in the rating. In this case, the service itself is more profitable when watching long clips, as it earns from advertising.
  • The semantics of the title and description. As in SEO, Youtube is built on the selection of the semantic core. Each page must match the request.
  • Views Better indexed popular videos.
  • Active behavior of visitors. Likes and dislikes, comments, sharing - all of this is of great importance. If the plot is “hooked” and life on the channel is in full swing, this indicates popularity.
  • Reference weight. A page with many external links is considered useful and of high quality.

Semantics and tags

The formation and clustering of requests for Youtube also differs in features. This process is viewed from two perspectives.

Issuance in the search engine

In the video service itself, the search is not yet as advanced as in Yandex or Google, so when promoting we focus on the leading PS. When selecting key phrases, we do not look at their frequency, as in SEO, but at the number of videos that are offered to a person upon request. Most often, requests are related to the need to get an answer to the question: how to do something? Accordingly, the keys are considered from this point of view.

Phrases are embedded in the three accompanying text blocks.

  1. Title. It should be capacious and unambiguously describe the topic.
  2. Description. Analog Description - briefly annotates the video, giving an idea of its content.
  3. Tags They relate to the promotion inside the video hosting.

The important point is to create a thumbnail that will be displayed in the graphic block. There are requirements for the caption and the quality of the graphics that need to be taken into account. Moreover, if the link will be posted on social networks, then you should pay attention to their rules.

Youtube search

The ranking algorithm is tag-oriented. Thanks to competent formation, the probability of getting into the TOP and, most importantly, in the right column of the recommended videos increases. Tagging is required for the service itself - it helps to understand which category the content belongs to and place it in the relevant section. The set for a particular movie is generated based on several values: standard search engine semantics and common competitors, channel, category, topic.

Ways to promote

It is believed that the clip that managed to get the maximum audience in the first two days after the presentation will be successful. Artificial cheat or bots are popular, but this is quickly calculated. As a result - pessimization. Such methods give visits, but not deduction, they are not able to participate in the conversation, leave comments. A single purchase can be easily detected by analytics systems - there is a sharp increase in the viewing schedule.

When a company has ways to generate natural traffic, the problem is solved simply. Placing links on affiliate sites, their own popular website, in a popular group helps to instantly attract viewers.

n cases where this is not possible, we use Google Ads . It is paid, but allows targeting advertising and attracting the target audience.

What do we offer

Yutube promotion for companies we do according to the algorithm.

  • We study a niche.
  • We form a strategy.
  • We are determined with the content.
  • We select semantics.
  • If necessary, create a movie.
  • Publish videos.
  • We generate traffic.
  • Customize analytics.
  • We form client-friendly reports.

How much is it

The cost of promotion on video hosting depends on the business, the number of competitors, the amount of work. For example, inserting additional elements in a movie (animation, 3D graphics) will raise the price tag. To clarify the specific price for your business, order a consultation. The first is absolutely free.

The manager will listen to your questions, analyze the niche and give you an approximate cost.

We, in turn, guarantee:

  • timely execution of works in full;
  • achievement of goals;
  • transparent expense reports;
  • convenient ways of communication.

Our experience and the availability of certificates can reduce the time of promotion in the TOP, the growing popularity of the channel and the development of the brand.

Have time to occupy a niche in this area, while competitors are thinking about whether it is worth spending energy and money. Videos on the network are gaining popularity every day - from virus to training. Each organization will be able to find a variety of topics that will profitably present it in the eyes of the user and raise the conversion.

Reviews

Our works leave no one indifferent

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