Front page / Services / SEO / Company promotion
SEO

Company promotion

COMPLEX PROMOTION INCLUDES 6 TYPES OF WORK

No additional or hidden fees
Full site audit
Individual analysis and advice form a clear plan of action to achieve a leading position in search engines
Site usability audit
We test your usability, assess strengths and weaknesses, take the best from competitors
Site optimization at the development stage
Make a successful site from the start. Preparation of technical specifications for developers to avoid problems and to get the best site in your subject
Building back links to the site
Selection of sites of direct competitors for requests that are currently in the TOP 5 of search results, analysis of the link mass of competitors' sites and specific landing pages, systematization of information and grading on types - forums, comments, articles, portals, blogs, catalogs, etc. and work on obtaining the same and better reference mass with respect for a similar anchor scheme for achieving maximum positions. Placing links in okolotematicheskih articles, news, blogs, posts on forums, social networks, sites of announcements, sites of vacancies, city portals, press releases, directories, catalogs, etc.
Output from the filter Yandex, Google
If your site does not receive visitors from the search, one of the possible reasons may be the presence of a filter from the search engines, for example, using the wrong optimization techniques, our task is to check this and fix it if there are such problems.
Elaboration of the semantic core
The semantic core of the site is all the key phrases that users enter in the search to find products or services presented on your site, our task is to collect all such key queries, remove those that do not give effect, leave only effective ones and group and then develop the ideal site structure and implement it to get results in an accelerated mode.

Certification

We are a certified Google and Yandex agency
Quality assurance

Our work and the success of our customers

Our cases say more about us than we could tell.
libtime.ru

Inteljet

Numizmatik

Club Numismatist – one of the largest ...

SOLO rent a car

Comprehensive optimization and website ...

ldesign.studio

keeparis.ru

diamonds-are-forever.ru

Instagram targeting, $ 0.6 per lead

Instagram / Facebook targeted advertising, lead price from $ 0.03

Instagram / Facebook targeted advertising, lead price $ 0.04

Targeted Facebook / Instagram advertising, lead price 0.06 EURO

newlita.com

drabbasov.ru

Atelie-lab

detskie-kolyaski.ru

YOU GET YOUR OWN MARKETING DEPARTMENT

At least 5 specialists become part of your team.
SEO
Papus, Ivan Aleksandrovich
Leadership and strategic issues
10 years experience in marketing and SEO
TOP specialist in the CIS with confirmed reviews and ratings https://www.fl.ru/users/royk
Project Manager
Yushchenko Anna
2 years in SEO
Started her career in banking
Аналитика
Evgeny Gorunov
Head of Analytics
3 years experience
Копирайтер
Yana Bozhko
Experience 3 years
2 years team experience
Контент-менеджер
Victoria Khomenko
Links placement
Internal site optimization
Контент-менеджер
Elena Leontyeva
Customer rating control
Responsible for customer information
Копирайтинг
Anastasia Pigul
Head of Copywriting
Monitoring and reporting
Маркетинг
Natalya Sergienko
External placements through reference exchanges
Hosting through site administrators
Depending on the tasks, the subject and the current state of the site, you can access such specialists as: project manager, LINK manager, SEO optimizer, SMM specialist, PPC specialist, marketing specialist, copywriter, layout designer, programmer
More about our specialists

THE RESULTS OF YOUR WORK WITH US

9 indicators
01 /
Increased visibility of the site in search results
02 /
Increase sales from the site
03 /
The site gets into the top of Yandex and Google search by the most popular key phrases
04 /
Increase the number of targeted visitors to the site
05 /
The increase in the number of applications and calls from the site
06 /
Reducing the cost of advertising campaigns due to the growth of traffic with SEO
07 /
Decreased seasonality
08 /
Reducing the cost of getting one customer
09 /
Reducing the cost of getting one visitor to the site

CONTROL OF THE OBTAINED RESULTS

Fully remove functional load from you
Responsibility for the quality and availability of reporting information
1 hour per month is enough for you to fully control the work performed and the dynamics of results
01 /
Personal account with the ability to control the dynamics of positions in the online mode
02 /
The opportunity to discuss the results in a telephone or online mode.
03 /
Monthly reporting, adapted for comfortable perception
04 /
Monitoring completed tasks for each unit of work

UNLIMITED VOLUME OF PERFORMED WORKS

Our task is to provide your site with a result, so we work in all directions at once.
The era of an integrated approach has come, everything else does not work
We will promote your resource at once in all parameters, i.e., improving all indicators
01 /
Promotion of an unlimited number of key requests and pages of the site
02 /
On average, 8 times more work with the same budget (compared to other Internet agencies on the market)
03 /
We eliminate shortcomings by our own specialists, and not only indicate what needs to be done
04 /
We do not limit the time of work. All tasks are performed before obtaining a result, the goals of which are always the first positions in search engines Google, Yandex

INTEGRATED AND FLEXIBLE APPROACH TO SPRINGING

We study your needs and tasks
Make sure personally
4 features of our approach to the integrated promotion of your site
01 /
Complex internal work on the site, both in the technical part, and in terms of text and graphic content
02 /
Crowd links that don't just promote your site, but increase brand awareness
03 /
Placing trust links on trusted resources, giving real user transitions
04 /
Content marketing - getting customers through high-quality blogging on your site

DEADLINES

We agree on terms and adhere to them.
We accelerate work due to competent interaction between team members

To raise 10-35% of key phrases in the TOP-10, Google and Yandex need, as a rule, from 3 to 6 months. To bring up to 80% of keywords in the TOP-10 will take 5-12 months, depending on the level of competition in your topic and the current position of your site.

We carry out the main package of internal optimization in the first months of work. Further, we redistribute the budget for promotion, taking into account the needs and priorities to achieve maximum results.

4 reasons for meeting the deadlines:

01 /
Teamwork, where each specialist is focused on getting results
02 /
More than 10 years of experience and automation of workflows allows you to quickly solve the necessary tasks.
03 /
Works are performed on a pre-designed and tested methodology in multi-threaded mode.
04 /
Using the latest software reduces the time to complete tasks and lead time

READ OUR COMMERCIAL PROPOSAL

Or ask questions, we will be happy to answer.

Tariffs

The price of SEO website promotion for the month for each project is calculated individually. The main factors that influence the budget are the competition of topics, the volume and complexity of work, the current state of the site. Payment is made in any way convenient for you. Works are performed in a COMPLETELY OPEN FORMAT, you know how much you pay for our work and how much is spent on additional costs if they have been previously agreed by you
FROM $500
Promotion of the young site
Order
Optimal set of works to promote the newly created or site that has not previously been promoted or optimized.
FROM $700
Comprehensive promotion
Order
The most effective way to improve the position of the site and output to the top of Yandex and Google issuance
FROM $3000
Promotion on the model "Leader subjects"
Order
Promotion model, according to which your site becomes a leader in your subject and your country of promotion, bypassing all competitors in Yandex and Google

5 FACTS ABOUT iPAPUS

Briefly and in the case
01
No failures
Since in our practice there were no projects for which the work would be carried out and the results were completely failed, each project shows growth that differs only in the subject matter, market conditions, budget of work
02
Huge experience
in solving the most difficult tasks and non-standard situations by maintaining a large number of projects and the ability to provide results
03
Understanding Algorithms and Principles
the work of search engines, their filters and crawlers
04
The experience of resuscitation of neglected cases
and hopeless at first sight sites, for example, caught by Google / Yandex filters
05
Professional team
from 50+ highly qualified specialists with certificates

They trust us

The largest companies in the market

Stop paying for the process

Integrated resource promotion services (internet marketing)

ALL OVER THE WORLD
WhatsApp, Telegram, Viber
+48531901772

Call, write,
let's communicate, we will agree!
info@ipapus.com

Every business should be represented on the Internet - it is an axiom of our time. The World Wide Web provides everyone with a convenient tool to quickly search in the "here and now" mode; no one else looks through the newspaper ads to find a partner or seller. So promotion of the company in the network is the most important step that is taken to enter a large market. And believe me, everyone can get their own piece of this cake, regardless of the number of competitors. You just need to know how to act properly.

Recipe for success

The most important thing is to determine the goal. What do you want to get - profit? Then determine how to achieve this. Need to increase sales, or attract more buyers, do you need investors? A clearly formulated goal defines the entire future strategy.

Rule # 1 - to understand that a client or partner is a person. Not wallets, not an abstract marketing unit, but a living person with his own character, mood, and perception of the world. So the whole advertising campaign is based on this. Once this is taken as the main postulate, you can proceed.

Stages of promotion

Entry into the market, especially in a highly competitive environment, is a long, complex and costly process, performed in different ways, giving an instant but short-term effect, or vice versa: long, but reliable. The choice depends on the type of business and objectives. Sometimes speed is everything, and in some cases it is required to painstakingly create your own brand in order to gain a foothold and gradually increase market share.

Site creation

Having your own portal becomes an optional condition, many firms do business well through social networks. But to create a reputation, it is vital. Basically, there are four basic types:

  • business card - a set of static pages containing all information about the company, helps to present the company and provides access to contacts, list of services, etc.;
  • corporate portal - allows you to conduct an online business, as well as automate communication with partners (downloading documents, exchanging messages, tracking orders, placing bids, etc.);
  • online store is a marketplace whose main purpose is the sale of goods;
  • Internet portal - informational sections with informative articles related to your commercial direction are needed to communicate with users through reviews.

There is also a promo site, but it is more likely an advertising tool: it promotes a specific product or service. Sometimes used for branding, but in this case should offer something useful to visitors. The purpose of a promo is to quickly deliver useful information, encourage you to place an order or leave a request.

Gone are the days when the portal of a serious organization was allowed to do on the designer or in a similar service. The confidence of modern users is caused by high-quality sites with a well-developed design and a normal address. They are made to order, sometimes investing a lot of money.

The site can not be saved, since its creation is only the first step towards promotion. There are thousands of competitors (and sometimes millions), and there are only 10 positions on the main page of search engines. According to statistics, users do not look beyond the third issue, so the resource must be truly flawless from a technical point of view in order to get to the top.

An order from a novice freelancer who does not know the basics of promotion will lead to the need for internal optimization - and this is extra money. Attempting to save on the developer is a direct path to increasing costs. The situation is similar to building a house - after a cheap brigade and savings on building materials, you will constantly strengthen the foundation, renew the lining, change the finish, mend the roof and that over the years. The result will be that it was much cheaper to pay a large amount during the construction phase.

Optimization

If you ordered the site under SЕО, then this stage has already been passed. But when the developer did not think about what would happen next with the resource - you get into the next web studio, where the portal will be studied from all sides and reworked, sometimes almost completely.

Internal optimization implies:

  • editing the code to make it valid - compliant with the standards of the world wide web. The structure is changed, the necessary elements are added;
  • informational restructuring : the inconvenient or illogical menu changes, nesting levels are monitored (often visitors simply do not reach the main selling sections, because the path to them is too long), important information “rises” above to be accessible;
  • redesign - required when the blocks are uncomfortable, call-to-action buttons inaccessible, etc. The goal is to create a user-friendly interface.

As you can see, the process of internal optimization can lead to a complete processing of the source. Accordingly, the more you need to do, the more it costs.

The result is a site with the following characteristics:

  • the code is fully consistent with the standards and requirements of search engines;
  • what is necessary for further advancement is available: titles, descriptions, captions to the figures, etc.;
  • the design is pleasing to the eye of the visitor, and the interface is convenient, clear and understandable.

This requires marketing knowledge and the ability to analyze the target audience, knows its aspirations and needs. Such an expert in the team looks at your buyer as a living person, is familiar with the methods of influence, and suggests such trifles as the placement of the “most important button”, which inscription is better to put in the headline and where to put the text and where the links are.

Another competency that a creator or optimizer should possess is the ability to analyze business processes in a customer’s organization. This greatly affects the structure of the commercial platform, creating a “customer path” - the optimal transition from viewing to purchasing. It is necessary to submit information on delivery and payment correctly and in time, to be familiar with commercial nuances.

Why did a simple coder become a multi-faceted advertising personality? The answer to the surface - the number of business sites on the Internet is so great that people are spoiled. If at the time of making a purchase a person cannot find the “Buy” button for half a minute or when making a registration, he has to fill in a form of 10 fields - he will simply go to a competitor. So every participant in the development should know and understand consumer psychology or optimization.

Promotion by SEO techniques

A long process that requires a lot of attention and time. When the code is already optimized, and usability is brought to an ideal level, basically it is the formation of content that represents goods or services through a detailed description and provides conversion. This is the primary way of communication, giving answers to questions.

First, a semantic core is formed - a set of queries, which is defined by the theme of the site in search engines. For a full-fledged online store, it is calculated in thousands of search phrases that are distributed between the pages.

Then, texts optimized for requests are created. At the same time, they should remain natural and interesting for people. And also to be relevant - relevant content of the web page.

Additionally, graphic content is generated - the majority perceives it better, as a person thinks not in words, but in images. Author's photos are made, a unique video is shot.

Most sites include a section of the blog where detailed articles are laid out, giving an extended picture of the commercial component of the business. Thus, in the user's view, the reputation of the promoted company is formed.

This requires excellent quality, since poor content will keep the rest of the efforts to a minimum.

In addition, an external optimization is performed: increasing the reference mass, placing in directories. The important part is played by the reviews - they have a great influence on the decision making and the creation of a positive image of the organization. It is necessary to encourage satisfied customers to leave good responses, respond in time to those who are dissatisfied, etc. According to the results, the SEO specialist can give recommendations on how to change the customer service scenario.

The result will be the withdrawal of key sections in the TOP Yandex and Google. This will happen no earlier than 5-6 months, but the effect will be long. And the constant promotion makes it almost eternal.

The quality of the result depends on the experience and skills of the performer. Therefore, you should choose an agency that has a qualification confirmation: a portfolio, a trained team and a large number of successful projects. The fact is that SEO has many nuances, depending on the scope of activities, site size, competition, and much more. Predicting the behavior of the search engine, the reaction of the algorithm to certain actions is possible only on the basis of experience and accumulated statistics. Therefore, newcomers to take on a large company is not worth it.

Contextual advertising

This is an expensive but quick way to attract customers. You need to use when you are already sure that the resource is flawless. Otherwise, even with an increase in approaches, the conversion will remain low: the person will not like what he has seen, will repel the inconvenience of the performance of the target action, and he will leave the portal

Usually, CD is combined with SEO - together they have a powerful effect. On the one hand, continuous work is being done on content and usability, various approaches are being tested, on the other hand, the growth of visitors provides more statistics and can be made on the fly changes in structure.

Features of contextual advertising explain its capabilities.

  1. Clear targeting. The settings indicate specific characteristics of the target audience: gender, age, geography, time of display.
  2. Powerful statistics tools. Everyone can see - who came from where, how much time he spent on the site, what pages he visited and what actions he performed.
  3. Flexible settings. You can change them at any time and the effect does not have to wait long - it is visible immediately.

Now two PS are popular: Yandex and Google. Accordingly, contextual advertising is carried out in them. The tools are Yandex.Direct and Google AdWords services. They provide a comfortable office, from where the marketer manages the settings.

The campaign requires financial investments, but their size is determined by the owner of the organization being promoted. One should only know that for each niche there is a certain minimum amount, below which the context becomes meaningless - the costs will not bring the desired effect.

Social networks

Regardless of having your own portal, social networking activities should be boisterous. Now 90% of consumers are sitting in them and they receive most of the current information from there. There are two directions in which it is necessary to act.

  1. Maintaining the community. Each company should have its own group where posts, articles, promotions, rallies and polls are posted. This is an excellent platform for communication with your potential customers. From communication with them you can find out the needs, wishes. Analysis will give a powerful impetus to the development in the right direction.
  2. Targeting. This is the equivalent of contextual advertising for social networks. Instagram, Facebook and VK have long provided services with a full range of marketing campaign tools. By investing money in them, an entrepreneur provides ad impressions to his target audience and coverage is often much wider and more efficient than CR.

SMM is a very promising direction for the company. Allows you to tell not only about the products, but also about the nuances of production, team, interesting events. This happens in real time and creates an image of humanity. By showing your humanity, you make yourself closer to the consumer. So you cause trust.

The main requirement is naturalness. Custom photos or deliberate posts will give the opposite effect. Here you need to act from the heart and be sincere - the deception is immediately visible.

Who does internet marketing?

Not exactly a lone freelancer. As a rule, one person is able to deeply explore and cover one, maximum two areas related to web promotion. There is also a serious limitation on the resource - you can single-handedly conduct a couple of projects in full force, and this is not enough to ensure a living wage, because most of the finance is needed to pay for clicks, content, etc. Therefore, when taking 5-10 projects at freelance, each of they are given a couple of hours a day. This is not enough.

Similar services are best ordered in a studio where a business owner receives a team of specialists of different profiles: marketing specialist, layout designer, designer, programmer, SEO. Each of them devotes all his time and energy to his area, being a professional with deep knowledge. This saves time, effort and money on both sides.

What we offer

In the studio iPapus Agency work like-minded people who are passionate about their work. Yes, we love to get a decent salary, but the goal is to achieve results. The price of our services is fair - it allows employees to spend time on work, rather than solving everyday problems. To it is added the cost of services and tools that must be paid to reduce the time of promotion and development, and to achieve excellent quality.

So that our customer won’t guess where the money goes, we work transparently: we report for every penny, indicating how much each of the tasks costs. This allows you to establish trust between both parties and makes cooperation more efficient.

In addition to certificates, reviews and portfolio, our qualifications are confirmed by financial guarantees:

  • return of cost at failure of terms due to our fault;
  • reduction of the amount if all the agreed stages are not performed;
  • also refund if reports are not provided in time or contain incorrect data.

At the same time, the price agreed at the beginning of cooperation remains fixed. We do not go beyond the budget under any circumstances. Our experience is enough to estimate in advance the cost of the complex and to envisage arising circumstances. So the customer knows how much he will pay - no surprises and surprises.

We have developed a comfortable reporting system:

  • personal account, where you can at any time familiarize yourself with the dynamics of positions;
  • adapted for the perception of the form of reports on different sections;
  • control over each individual task;
  • convenient ways to communicate online or by phone.

Prices are individual and depend on various factors: volume and complexity, direction of business, level of competition. But complex prices will always be cheaper. If you have ordered a website from us, we immediately optimize the code for SEO and you can forget about this step.

The promotion of the resource of its own production will also be faster - we have already thoroughly studied your enterprise and know what methods to promote without extra costs and effort. Even at the stage of creating content, we already have an algorithm of actions in social networks.

And it is much more convenient for the client to receive turnkey services in one place. It’s easier to collaborate with one team and communicate with one contact person. In addition, the promotion of different performers will lead to contradictions in the strategies, which will reduce the result to zero.

It’s not necessary to make a decision right away - get the first consultation for free , where our specialist will tell you how to achieve what you want and what the iPapus Agency studio can help.

Reviews

Our works leave no one indifferent

You might be interested

Как снизить стоимость лида в соцсетях
How to reduce the cost of lead in social networks. Case
Проверка внешних ссылок на сайт
Checking external links to the site
Как добавить сайт в поисковые системы
How to add a site to search engines?
Веб-аудит
Web audit
Request a call