Front page / Services / Comprehensive site audit / Usability audit of an online store

Usability audit of an online store

TOP 8 reasons why you need to audit your site

It doesn’t matter - independently or by specialists

4 Reasons to order a site audit

No additional or hidden fees
Risk-free transaction
We offer work through a risk-free transaction, where the guarantor is the largest portal of hired workers in the CIS
Technical task
A clear plan for correction - we not only point out errors and flaws, but also provide corrective instructions
Free consultation
We are free to answer any questions that you may have on the results of the audit. Advises one of the best SEO experts in the CIS
Proven experience
The main work is performed and supervised by a specialist who has been in the market for 8 years, is in the TOP 10 for SEO in the CIS and has hundreds of real customer reviews on the largest Freelance Exchange Runet —SEO profile on

About the service

Show the essence in two minutes

SEO Audit Examples

We do a full analysis of each component of the site (click on the item opens a description of the work being done) ORDER THROUGH THE MANAGER


At least 5 specialists become part of your team.
Papus, Ivan Aleksandrovich
Leadership and strategic issues
10 years experience in marketing and SEO
TOP specialist in the CIS with confirmed reviews and ratings
Project Manager
Yushchenko Anna
2 years in SEO
Started her career in banking
Evgeny Gorunov
Head of Analytics
3 years experience
Yana Bozhko
Experience 3 years
2 years team experience
Content manager
Victoria Khomenko
Links placement
Internal site optimization
Content manager
Elena Leontyeva
Customer rating control
Responsible for customer information
Anastasia Pigul
Head of Copywriting
Monitoring and reporting
Natalya Sergienko
External placements through reference exchanges
Hosting through site administrators
Depending on the tasks, the subject and the current state of the site, you can access such specialists as: project manager, LINK manager, SEO optimizer, SMM specialist, PPC specialist, marketing specialist, copywriter, layout designer, programmer
More about our specialists

Identification and elimination of errors in the operation of your Internet resource is a necessary aspect of promotion in search engines. In the process of conducting work, the best specialists identify the correct functioning of the site as a whole, its individual branches, as well as an analysis of important indicators.

Indicators for verification:

The age of the resource, citation index, how many pages were indexed by the main search engines, is it present in the Yandex Catalog
Performance - the loading speed of each page, resistance to loads, the ability to manage and the degree of protection against external threats
Hosting characteristics, accounting for all loads - current and possible
Hosting characteristics, accounting for all loads - current and possible
Shortcomings in the work of the technical base - databases and control systems
The quality of the program code and the architecture of building the portal - the correct layout, ease of movement on the resource, the convenience of the structure
Definition of errors in the algorithm of vital functions and internal functions of the site - content management links are configured in CMS
The presence of broken links on the resource

Upon completion of the audit, we draw up a detailed report with a list of all detected problems and an algorithm for solving them. Minor errors are eliminated as a result of verification.

Order an audit now

Do you have a project?
Let's discuss it. Think over.
And we will do it!
Lead time 10 days

Save 10% when paying online

Pay 180 USD
Website technical audit

Additional services

Marketing Outsourcing
Read more

Our team of specialists will take charge of marketing your company. We will help you develop a strategy to increase profits and implement it.

Read more
SEO contractor audit
Read more

Tired of receiving eternal promises, notice errors and shortcomings, do not receive answers to your questions for a long time, and do not understand whether optimizers should be trusted? Then do not hesitate and contact us for help. We will quickly be able to evaluate the work of your contractor and conduct an audit of the current search promotion.

Read more


We have been working closely in this direction for more than 7 years, which allowed us to use the experience in analyzing sites and share it with clients in such a way that they indicate those errors and omissions that other specialists simply do not notice. You can be convinced with real reviews of hundreds of clients specifically on the Audit service.on the largest freelance site in the CIS.
17 information gathering tools
Used 17 sources of information collection in the analysis of the site
Easy fixes according to the instructions
We present a literate and simple language. It is clear, both for the beginner in this, and for the experienced specialist
Systems approach
Systems approach
Actual SEO requirements
Accounting for the latest and current trends in the world of SEO
Attention to detail
80% of errors and recommendations can be corrected and implemented already in the first 30 days after receiving reports (independently or with our help)


About Us
Convenient service for safe cooperation between Customers and Contractors
To customers
Money back guarantee if the order is not fulfilled or deadlines are disrupted
100% payment of work, if the order is made with high quality and on time
Payment without risk
Create an order with payment through a secure transaction and work without risk!
Simple and clear scheme of work
The customer creates an order and agrees with the Contractor conditions of work
The customer reserves the amount for the work on the site
After performing the work, the Contractor receives a reserved amount
In disputable situations, the Parties may apply to the Arbitration

after a ful
l set of works


Кейс по автоматизированным мойкам Leisuwash

Pozycjonowanie strony WWW

Club Numismatist – one of the largest ...

Pozycjonowanie strony WWW SOLO rent a car
SOLO rent a car

Comprehensive optimization and website ...

Why is it necessary to order a technical audit from us?

Certified Agency.
Look at the reviews section - only real work and feedback from grateful customers.
We do not promise what we cannot fulfill.
We are responsible for meeting the deadlines, the willingness to return the payment in full in case of violation of this clause of the contract.
Our priority is to increase your income.
We don’t send you to freestyle swimming after problems are discovered, but by the efforts of the whole team we are looking for and developing optimal solutions to them that do not require high costs
Check SEO Contractor
Why do I need to evaluate the performance of a contractor?
With the help of our expertise, all existing problems will be identified and the work process will be properly established.

Collaboration Results

Increasing your profit is our main task, therefore, we carefully prescribe each item in the contract. without burdening you with long periods and fines:
If the agreed amount of work is not fulfilled, the amount of payment is reduced.
We are ready to return the money if, for various reasons, we violate the time frame specified in the contract.
Refund if the site and other resources fall into the filter of search engines after conducting an audit and correcting errors identified. We guarantee a rise to previous positions.
In the absence of a timely and correct report on the work done, we compensate for the costs.
The amount of our compensation is calculated and fixed once. It does not change under the influence of any factors.

Results of work with our team

The site becomes as user-friendly as possible, and its visibility in the search engine search listings is significantly increasing.
Getting into the TOP of all search engines for the most key and popular queries.
There are more targeted visitors to the page.
Increase in productive calls from the site.
Reduce the cost of attracting customers and clicks.

Stop paying for the process

Integrated resource promotion services (internet marketing)

WhatsApp, Telegram, Viber

Call, write,
let's communicate, we will agree!

In order for sales from the online store to be up to standard, it is imperative that the resource is simple and understandable for the user. This is called usability, which means “usability.”

Check at what level of usability and whether there are problems that affect your income yourself hard. Moreover, even if it seems to you that everything is fine and sales from the site go off with a bang, there is a chance that they could be more. To understand this, it is necessary to conduct an audit of the usability of the online store.

How to determine that an audit is necessary?

  • Low sales, and traffic on the contrary may be sufficient, but there is no conversion. You invested in contextual and targeted advertising, visitors go in droves, but nobody buys anything, moreover, it doesn’t even ring. As a result, with rare purchases, due to the costs of promotion, the cost of goods soars, which means that the profit is penny. There is clearly a problem in the resource itself: an ill-conceived design, a lot of extra features and more.
  • There is no increase in traffic. Despite the daily painstaking work with the site, adding unique content, there are no more visitors. Since search engines track user behavior, you need to understand that the position of the online store will fall in the SERP. After all, the higher the attendance, the higher the chances of getting into the TOP.
  • Everything is going well, but you understand that it should be better. There are a sufficient number of sales, calls are being actively received, traffic is being converted, search positions are up to standard, but the feeling that you are missing something is all the same He doesn’t leave, all because even if you yourself are good at web development or there is a wonderful specialist in the team, your eyes tend to blur. If you work with the same project every day, attentiveness decreases, and you can miss some important little things. A fresh assessment of what is happening will allow us to re-examine what is constantly before our eyes.
  • The online store was just open, I want to make sure everything is fine. When the project just opened, there are a lot of questions about SEO in general and usability specifically. The sooner there is an understanding of what customers are leaving, the faster it will be possible to solve all problems and reach the desired level.

What work will be done?

  • Check all pages of the resource. We will identify all the problem areas and provide detailed recommendations for resolving them. We’ll check the main page, the catalog of goods, their description in each card, contacts and more. After the audit, the online store will become as convenient and useful as possible.
  • We’ll analyze the services that a potential buyer can interact with. This includes a basket, authorization and registration, site search, and personal account.
  • Improving navigation. We’ll analyze how users navigate the site, identify shortcomings, and write tips for improvement.
  • We’ll check how the property displays and works in different browsers.
  • Mobile version. The age of information technology and accelerated pace of life. Much happens on the go. Negotiations, snacks, purchases are underway. Using mobile devices is now even more popular than a personal computer, so researching the version for them is a priority. It is very important that it is comfortable to watch the product, add it to the basket and pay it from the smartphone. Just think about how much you can lose in sales if users leave the competition due to an inconvenient mobile version! The same applies to applications, if they were created.
  • The quality of the content. How unique it is is relevant to the topic, does it meet the expectations of the buyer - the accuracy of the description of the goods, clarity. This is an important aspect. All texts should be selling and not leave behind questions. If the information on the product’s card is not fully disclosed, the client will have doubts, calls and messages will begin, after which the desire to buy may disappear or the need will cease. “Or maybe I don’t really need it now?” - many asked themselves this question during a long decision-making. The best buy is spontaneous. In a very bad case, the buyer simply goes to a competitor, where everything will be clear to him.
  • Consultation and report. We are well aware that not all of our clients are versed in web design and SEO, so at any time and in any convenient way we are ready to answer all questions. Is something not clear? Feel free to ask questions. As for the report, it will be executed in the form and language that you will understand. We give only an accurate assessment, without unnecessary “water”. We will not only show the existing errors, but also correctly and accurately sign all possible options for their elimination. After implementing all the recommendations, you yourself will see how sales increase, the cost of attracting one user to the site decreases, and positions in search results increase.

Usability audits are performed entirely manually. What exactly do you get in the report?

  • We will indicate what exactly can stop the user from visiting the site while visiting the site.
  • What information should be added to make it more appealing and understandable.
  • Benchmarking with competitors. Why do customers go to them, how do they evaluate you and what needs to be done to “lure” customers.
  • Specific suggestions for improving the site, after using which the conversion and visibility in search engines increases.

Why should you contact us?

  • More than ten years on the market and we have all the necessary certificates confirming our professionalism. We are contacted by business owners in Kiev and Moscow, Almaty and Novosibirsk, in many European cities.
  • Many successfully implemented projects.
  • We adhere to clearly defined deadlines. If we violate the allotted time, we are ready to return the payment in full.
  • Check out the reviews section. Our grateful customers will tell you everything for us.
  • Ready to keep in touch 24/7 in any way convenient for you.
  • Each team member is interested in increasing your profit. We work as one organism, understanding each other perfectly, therefore we do everything quickly and honestly.
  • We do not burden customers with hidden penalties or delaying the terms of the contract.

Contact us and we will clarify all the nuances and answer your questions!


What are the benefits of a comprehensive audit?

The task of a comprehensive audit is to check the site for the maximum possible number of possible parameters. It contains 4 main types of audit:

  • search or seo-audit of the site;
  • usability site audit;
  • technical audit of the site;
  • marketing audit.

If you use only one of the audits, then you will receive certain benefits, but if you combine all of them, then the launch of the site will bring maximum benefits.

Plus, a comprehensive audit will save you up to 10,000 p.

What report will you receive after completing the work?

We do not have a specific report template. Comprehensive audits may involve various types of analyzes. Only after a personal conversation with the client and identifying his needs, we draw up a work plan. Depending on what we want to show you and how best to demonstrate the result, we provide a report in PDF, Excel, Word.

In a comprehensive audit, only errors are identified?

No. We agree, our first priority is to search for errors and new growth points for the project. But at the end of the audit, we develop recommendations for solving all problems and quickly optimizing the site.

What if I cannot give you access?

It all depends on what type of analysis we will conduct. If we analyze competitors, then we do not need accesses. But in the case of traffic analysis, optimization, etc., we need access to Google and Yandex metrics.

How much does audit implementation cost?

We adapt to the financial capabilities of the company as much as possible and will never offer too expensive a service if we understand that it cannot be extended.

The main thing to understand is that an audit will immediately detect all the flaws, for example, the low speed of the site. But no one can predict how much the solution to the problem will cost at each of its prices.

What position will I get after the audit?

If you conduct only an audit, then your positions will not be able to immediately grow, since it will only show the boundaries of growth and the number of problems on the site. For the growth of positions, it is necessary to implement audit in the work. And here everything depends not only on the contractor, but also on the customer.

Usability audit - why is it needed?

The usability audit of the site helps to identify problems in the functionality, interface and content of the site that lead to a decrease in conversion. That is, it is finding solutions to problems on the site that interfere with visitors. The main objectives of the audit are:

  • increase site conversion;
  • reduction in customer acquisition costs;
  • increase in the number of purchases from one client;
  • increase in average bill.

Common mistakes in using the site:

  • complex and dual navigation;
  • hard to read text;
  • problems in placing an order.

Conclusion of the audit - a list of recommendations and tips for improving the interface of your site. Many are mistaken in thinking that after a usability audit they will have to develop a whole new site. But usually, it’s enough to redo the most problematic places, because of which customers are lost.

In the process of usability audit, a large number of different reasons are analyzed:

  • page load time for errors (layout, cross-browser compatibility, etc.);
  • the work of standard interface elements for familiar programs;
  • the convenience of taking the next step towards conversion;
  • practicality and stability of the site structure;
  • general design quality and “readability” of its elements;
  • the presence of distracting elements, leading away from the conversion of the convenience of searching on the site.

What are the benefits of usability auditing in practice?

Having completed all the work and recommendations for resolving errors that were given in usability audit, you will own a site with excellent usability. Such a site will cause visitors only the most pleasant emotions and sensations that you mentioned earlier. In turn, you will receive the following:

  • The site’s conversion rate will increase. The Internet resource will bring many times more profit, as a larger percentage of ordinary visitors will turn into buyers.
  • The loyalty of the target audience will increase. The greater revenue from the site will be due to the fact that visitors will now not only make purchases, but also leave their contact details for newsletters and feedback. And this means that the customer base will only grow and make a profit.
  • The number of visitors will increase. Usability increases the interest of visitors who linger on the site more than usual, and come back again more than once. In other words, usability provides excellent behavioral ranking factors. The higher the positions in search engines, the more visitors on the site. Accordingly, this will bring more and more profit and popularity.

Technical audit of the site - what does it give us?

The effective functioning of the resource, the speed and quality of advancement in search engines is provided precisely by the technical side of the site. Literally one wrong step can lead to serious consequences, because of which the site can be excluded from the search engine index. In order to check the site for “vulnerabilities”, to identify and fix software and technical problems, a whole range of work is being done, called technical audit of the site.

We give a small example: one travel site was poorly indexed in the Yandex search engine. A technical audit of the site was carried out, which revealed the “weak” place of the resource. It turned out that the site was located on a failed hosting, which regularly crashed. Thus, the search robot tried to find it, but at that moment the resource was unavailable due to hosting. But there was still a problem with page loading speed, which was very low due to poor communication with the server. It only took to fix these problems, and the site again took its once-lost place in the search engine.

What is an external link mass audit?

In order to formulate a long-term project development strategy, it is necessary to analyze external factors. For analysis, statistics are collected from competitors from the TOP search engines. During the process, the advertising and marketing activities of competitors, the main indexing parameters, as well as the qualitative and quantitative indicators of the link environment are determined.

All links that lead to your site from third-party resources and are called the external link mass. But search engines such as Yandex and Google can calculate the data from the site of inappropriate quality, and with a high probability will impose filters. Based on the analysis of the quality and quantity of incoming links to the site, we, within the framework of the link audit, draw up TK on increasing the link mass.

Audit of internal website optimization - its features

If your site contains questionable content containing technical errors, then you can not rely on high positions in the search results. Before you start promoting your resource, you need to conduct an audit on the internal optimization of the site.

None of the most modern design of the Internet resource, page loading speed, and even a well-thought-out link strategy will bring the desired results until you prepare the site for promotion. But our agency will be able to help you with this.

An internal audit of the site is necessary if:

  • site developers could make mistakes;
  • no efforts of SEO-specialists work, and the position of the site falls significantly;
  • the web page is not ranked in search queries;
  • there is a suspicion that the optimization is outdated or has stopped working;
  • Want to get more traffic without buying links.

This service may be useful to owners of commercial sites, online stores, online portals and more. SEO-specialists of our company have extensive experience in conducting internal audits and promoting sites of any direction in the TOP! But he recommends using the additional service “Technical SEO site audit”. You can get all the detailed information about the state of your site only by ordering a full-fledged search audit of the site.

Our specialists regularly replenish their knowledge in SEO-optimization and improve their skills. We not only perform internal audit of the site in a quality manner, but are also ready to provide many additional services to promote your Internet business, and at a very affordable price. To order services and for advice, leave a request for a call back or call the numbers indicated on the site at any time convenient for you.


Our works leave no one indifferent
Dmitry Bogus En
Opinia klienta agencji tworzenie sklepu internetowego
Opinia klienta agencji tworzenie projektu graficznego
Opinia tworzenie strony internetowej
Opinia klienta projekt graficzny strony
Opinia klienta agencji - optymalizacja i pozycjonowanie

We control the results to achieve

We are fully responsible for the availability and quality of reporting information on all counts.
We will create for you a private office with open access so that you can watch the dynamics of the implementation of tasks set online around the clock.
You can discuss the results both by telephone, by any convenient messenger or in the Skype system.
Reporting is adapted for a comfortable perception of each individual client and in a language that he understands.
You can independently control the execution of tasks for each block of work performed.
We always listen to your wishes and comments, because trust and movement towards a common goal are important to us.


We work as a single organism, understanding each other without words, due to this, the deadlines are always respected to the nearest minute
Main reasons for meeting deadlines:
Each team member is focused on obtaining high-quality and accurate results on identifying shortcomings or, conversely, positive aspects.
We have counted more than a decade of successful experience, which allows us to quickly determine the next necessary steps.
We do not act at random - only a clear plan and a pre-tested methodology.
Improvement in the technical part makes it possible to use the latest software, on which 50% of success depends.

They trust us

The largest companies in the market

You might be interested

Website statistics counters or how to find traffic?
Telegram Targeted Ads
How not to fill the site from scratch? SEO rewriting: what is it?
International Friends Day
Request a call