Front page / Services / External site optimization

Yandex and Google is our everything!


No additional or hidden fees
Complete audit of the reference mass of your site
We must fully collect all the backlinks to your site and analyze them in detail
Complete audit of the reference mass of your competitors
We must fully collect all the backlinks to competitors' sites and analyze them in detail to draw conclusions about why competitors have better positions and visibility than your site
Elaboration of the semantic core
The semantic core of the site is all the key phrases that users enter in the search to find products or services presented on your site, our task is to collect all such key queries, remove those that do not give effect, leave only the effective ones and group them among themselves then use phrases to monitor positions and form an anchor pattern
Drawing up an anchor plan
We must develop an ideal anchor pattern and prescribe it in order to follow this instruction clearly.
Building back links to the site
Directly work on the implementation of the strategy of reference promotion. Systematization of information and grading on types - forums, comments, articles, portals, blogs, catalogs, etc. and work on obtaining the same and better reference mass with respect for a similar anchor scheme for achieving maximum positions. Placing links in okolotematicheskih articles, news, blogs, posts on forums, social networks, sites of announcements, sites of vacancies, city portals, press releases, directories, catalogs, etc.
Dynamics monitoring
We must track the change in positions and, if the desired results are achieved, change the priorities of work to problematic keys and pages


We are a certified Google and Yandex agency
Quality assurance

Our work and the success of our customers

Our cases say more about us than we could tell.

Кейс по автоматизированным мойкам Leisuwash

Pozycjonowanie strony WWW

Club Numismatist – one of the largest ...

Pozycjonowanie strony WWW SOLO rent a car
SOLO rent a car

Comprehensive optimization and website ...

Tworzenie strony WWW

Tworzenie strony internetowej

Projektowanie strony internetowej

Reklama na Instagramie
Instagram targeting, $ 0.6 per lead

Skuteczna reklama na Instagramie i Facebooku
Instagram / Facebook targeted advertising, lead price from $ 0.03

Skuteczna reklama na Instagramie i Facebooku, kampanie reklamowe
Instagram / Facebook targeted advertising, lead price $ 0.04

Skuteczne promowanie na Facebooku, niskie ceny na kampanie reklamowe
Targeted Facebook / Instagram advertising, lead price 0.06 EURO

Reklama Google Adwords, optymalizacja

Kampanie reklamowe Google Ads

Optymalizacja kampanii Google Ads Atelie-lab

Skuteczna optymalizacja kampanii reklamowej Google Ads


At least 5 specialists become part of your team.
Papus, Ivan Aleksandrovich
Leadership and strategic issues
10 years experience in marketing and SEO
TOP specialist in the CIS with confirmed reviews and ratings
Project Manager
Yushchenko Anna
2 years in SEO
Started her career in banking
Evgeny Gorunov
Head of Analytics
3 years experience
Yana Bozhko
Experience 3 years
2 years team experience
Content manager
Victoria Khomenko
Links placement
Internal site optimization
Content manager
Elena Leontyeva
Customer rating control
Responsible for customer information
Anastasia Pigul
Head of Copywriting
Monitoring and reporting
Natalya Sergienko
External placements through reference exchanges
Hosting through site administrators
Depending on the tasks, the subject and the current state of the site, you can access such specialists as: project manager, LINK manager, SEO optimizer, SMM specialist, PPC specialist, marketing specialist, copywriter
More about our specialists

Why it is profitable to invest in SEO

Google Adwords gives you a fast growth and customers already in the first week after launch, but then you always have to pay for each transition and the costs do not decrease.

SEO requires a long study and gives customers 3-6 months after the start of work, but the farther, the cheaper the customers.

How do other agencies consider positioning?

Phrase position5 phrases10 phrases20 phrasesiPapus Agency works comprehensively in all phrases
1-3100$200$400$from $ 370


9 indicators
01 /
Increased visibility of the site in search results
02 /
Increase sales from the site
03 /
The site gets into the top of Yandex and Google search by the most popular key phrases
04 /
Increase the number of targeted visitors to the site
05 /
Reducing the cost of advertising campaigns due to the growth of traffic with SEO
06 /
Decreased seasonality
07 /
Reducing the cost of getting one customer
* /
when ordering only external optimization, these results will be provided that competitors do not use or poorly use internal optimization, therefore we recommend ordering a comprehensive promotion, which includes both internal and external website optimization


Fully remove functional load from you
Responsibility for the quality and availability of reporting information
1 hour per month is enough for you to fully control the work performed and the dynamics of results
01 /
Personal account with the ability to control the dynamics of positions in the online mode
02 /
The opportunity to discuss the results in a telephone or online mode.
03 /
Monthly reporting, adapted for comfortable perception
04 /
Monitoring completed tasks for each unit of work


Our task is to provide your site with a result, so we work in all directions at once.
The era of an integrated approach has come, everything else does not work
We will promote your resource at once in all parameters, i.e., improving all indicators
01 /
Promotion of an unlimited number of key requests and pages of the site
02 /
On average, 8 times more work with the same budget (compared to other Internet agencies on the market)
03 /
We eliminate the shortcomings in the reference mass by our own specialists, and not only indicate what needs to be done
04 /
We do not limit the time of work. All tasks are performed before obtaining a result, the goals of which are always the first positions in search engines Google, Yandex


We study your needs and tasks
Make sure personally
6 features of our approach to integrated external site optimization
01 /
Comprehensive external work from analysis and strategy formation to its implementation
02 /
Works on all types of links - articles, press releases, news, forums, social networks, comments, etc.
03 /
All content for external work is written by our copywriters.
04 /
All graphic content for external layouts is drawn by our designers.
05 /
Crowd links that don't just promote your site, but increase brand awareness
06 /
Placing trust links on trusted resources, giving real user transitions


We agree on terms and adhere to them.
We accelerate work due to competent interaction between team members

To raise 10-35% of the key phrases in the TOP-10, Google and Yandex need, as a rule, from 3 to 6 months. To bring up to 80% of keywords in the TOP-10 will take 5-12 months, depending on the level of competition in your topic and the current position of your site. The budget for external promotion is redistributed according to needs and priorities to achieve maximum results.

4 reasons for meeting the deadlines:

01 /
Teamwork, where each specialist is focused on getting results
02 /
More than 10 years of experience and automation of workflows allows you to quickly solve the necessary tasks.
03 /
Works are performed on a pre-designed and tested methodology in multi-threaded mode.
04 /
Using the latest software reduces the time to complete tasks and lead time


Or ask questions, we will be happy to answer.


The price of external SEO website promotion for the month for each project is calculated individually. The main factors that influence the budget are the competition of topics, the volume and complexity of work, the current state of the site. Payment is made in any way convenient for you. The works are performed in a fully open format, you know how much you pay for our work and how much is spent on additional costs, if they have been previously agreed by you. If part of the work is carried out through the exchange, then the accounts in these exchanges are registered to you and remain with you always.
Promotion of the young site
Optimal set of works to promote the newly created or site that has not previously been promoted or optimized.
The most effective way to improve the position of the site and output to the top of Yandex and Google issuance
Promotion on the model "Leader subjects"
Promotion model, according to which your site becomes a leader in your subject and your country of promotion, bypassing all competitors in Yandex and Google


Briefly and in the case
No failures
Since in our practice there were no projects for which the work would be carried out and the results were completely failed, each project shows growth that differs only in the subject matter, market conditions, budget of work
Huge experience
in solving the most difficult tasks and non-standard situations by maintaining a large number of projects and the ability to provide results
Understanding Algorithms and Principles
the work of search engines, their filters and crawlers
The experience of resuscitation of neglected cases
and hopeless at first sight sites, for example, caught by Google / Yandex filters
Professional team
from 50+ highly qualified specialists with certificates

They trust us

The largest companies in the market

Stop paying for the process

Services of integrated external resource promotion (Internet marketing)

WhatsApp, Telegram, Viber

Call, write,
let's communicate, we will agree!

Comprehensive external website promotion or external Internet marketing (Eng. SEM - Search Engines Marketing) is a set of measures aimed at attracting targeted visitors and, in particular, new customers for your business through your website, as a tool, provided there is no work inside the site itself, limited only to works from the outside. Suitable for all types of business: small, medium and large, the difference is only in the specifics of the approach and features that are present in different topics, these features are important to study, understand and take into account in work, otherwise the desired result can not be achieved under any circumstances.

The work on integrated external internet marketing includes:

  • Developing a strategy and drawing up a plan to promote your website;
  • Comprehensive audit of the external position of the site;
  • If there is a sufficient budget, it is possible to simultaneously launch a number of important processes that ensure the result:
    - advertising in social networks - Facebook, Instagram and others;
    - contextual advertising on Google Ads and Yandex Direct (PPC - Pay Per Click - “pay per click”);
    - advertising of your products on Google search pages - through the Google Merchant service;
    - banners on the pages of search results and the context-media network;
  • Analysis of the reference mass of your resource and your competitors;

When to wait for the result and what

Much depends on the contractor, because today the client has a huge choice of both individual specialists and studios. It is important to remember that an individual specialist cannot physically manage to fully work with more than 3 projects. An elementary calculation shows that with an 8 hour working day, 5 days a week a month, a specialist has up to 200 working hours, if he has 3 projects, each will be allocated almost 70 hours per month or 15-20 hours per week, or 3-4 hours a day. Only with such a format of work can we manage to work through all the moments to ensure a result. In reality, a specialist doesn’t have enough payments from clients for 3 projects, therefore, experts conduct dozens of projects at the same time, in this case no more than 30 minutes per day are paid for each, during which it is physically impossible to concentrate and perform the required amount of work, and , achieve results and beat the competition. In our work, we focus on 60 hours of working time per month for each project with a minimum budget, which means that you are guaranteed to have growth from the second or third month of work.

Should I use contextual advertising

Contextual advertising is an alternative to SEO promotion, but no one and nothing prevents you from using both sources. Contextual advertising is good because it gives customers immediately after launch, and the downside is that in the absence of a budget, advertising abruptly ceases to lead customers, while SEO leads customers even after it stops working (it just stops growing). We recommend that, whenever there is a budget, use in parallel the maximum number of sources for obtaining customers, compare efficiency and focus on the most efficient sources. In the long run, the cheapest clients are always provided by SEO, but in the short term, contextual advertising.

Why integrated external promotion is most effective

External Internet marketing (iPapus provides such a comprehensive service) is becoming increasingly popular. This is due to increased competition, because every business seeks to get online and get customers from here, or think about it. It turns out that the more companies invest resources in external promotion, the more difficult it is to achieve a result. At the moment, the result is only an integrated approach, simple purchase of links or any particular types of work no longer works, you need to use all types of external promotion - articles, press releases, directories of organizations, forums, links from social networks, etc. Of course, the prices of such works are higher, but if you throw away small money to the wind, is it not better to immediately pay for getting customers and paying for advertising tens or hundreds of times?

Order price of internet marketing services

The cost is determined individually, as indicated, and depends on a number of factors that are determined based on the characteristics of your business.

10 reasons why you should order an external integrated website promotion at the Internet Marketing Agency iPAPUS

  1. The company was founded by one of the best SEO specialists and marketers according to one of the largest freelance exchanges -Papus Ivan
  2. When contacting iPAPUS Agency, you contact the agency, which has a name with an ideal reputation, confirmed by hundreds of clients for a long time.
  3. 10 years on the IT market
  4. An ideal reputation, despite the attempts of customers to correct this small, in their opinion, defect
  5. More than 1000 real customer reviews - in the mail, in instant messengers, telephone conversations,
  6. We keep abreast of the Internet marketing market, attend leading events around the world and follow trends, which allows our customers to always be ahead
  7. Team members have certificates of completion of relevant courses, their qualifications are documented.
  8. The work is conducted as a team and each team member knows his job perfectly.
  9. Deadlines
  10. Adjustment of the strategy in case of need, the lack of a model of work on the use of template works to "" "" last breath "" "" client site.

What do you get as a result of cooperation with us:

  1. Improving the visibility of the Internet resource in Google / Yandex, i.e. Your site will find more key phrases than previously found.
  2. Raising the site in the top search Yandex and Google on important keywords for you.
  3. Increased targeted site visitors, i.e. those who are interested in your goods or services.
  4. Increased sales of goods or services.
  5. Increase calls and requests from the site.
  6. Reducing your business from seasonal fluctuations.


What is website promotion in search engines and SEO optimization?

It is difficult to imagine in our time a business that does not have a website, and a resource that does not need promotion! Therefore, the optimization of the Internet resource is one of the key tools of Internet marketing, which allows the site to be accessible to the target audience according to its interests. So let's see what optimization is. Website promotion in Google and Yandex systems is a set of actions aimed at bringing website technical indicators to the requirements of search engines, internal and external optimization.

You can highlight the promotion in the TOP and traffic promotion.

The effectiveness of promoting an Internet resource depends on many reasons. For example, there are more than 200 factors that influence the position of a site in the Google search engine. If you work with everyone, it will be possible to influence the results of the issue. When conducting a full SEO audit, our company analyzes all of them, but, unfortunately, it is impossible to influence all factors, for example, you cannot change the age of a domain. However, there are basic ones, and if you focus on them, you can achieve a tremendous effect!

Why SEO at the design stage?

  • sales plans on the first day of launch;
  • create a new site, but do not want to lose the achievements of the old;
  • need a finished product in order not to lose finances and valuable time, fixing “bugs”;
  • prepare your site for promotion as early as possible.

How to achieve maximum results?

Our experts regularly carry out the following work so that SEO promotion is as effective as possible:

  • analysis of page loading speed. site responsiveness;
  • a study of competitors in the subject and key queries for which they are being promoted;
  • identification of pages with 404 errors or redirects, the correct functioning of robots.txt, site maps;
  • analysis and correction of content - text structure, uniqueness, key queries, as well as optimization of media files;
  • design of the anchor list.

Why is SEO good for business?

  • high-quality promotion leads to an increase in positions in search results, and hence the increase in visitors, sales and brand awareness;
  • traffic goes to sales and interested appeals;
  • if promotion stops, traffic does not decrease;
  • in the long run the cost of visits is reduced.

Who needs SEO promotion?

  • online stores - product pages that are correctly sharpened by keywords will guarantee that a potential buyer will find your site faster than competitors;
  • service sites - if you provide a specific service, regional promotion will be important. Correctly assembled geo-queries will help establish search results in the desired region;
  • corporate sites - increasing recognition and image. This is especially important for organizations that need to stand out and be remembered;
  • English-language portals - a correctly selected semantic core will help to enter the international level;
  • information sites - here you need high-quality content and structuring to increase traffic;
  • new sites - it’s difficult to fight competition, but it’s possible if you choose the semantics and promotion strategy


Our works leave no one indifferent
Dmitry Bogus En
Opinia klienta agencji tworzenie sklepu internetowego
Opinia klienta agencji tworzenie projektu graficznego
Opinia tworzenie strony internetowej
Opinia klienta projekt graficzny strony
Opinia klienta agencji - optymalizacja i pozycjonowanie

You might be interested

Website statistics counters or how to find traffic?
Telegram Targeted Ads
How not to fill the site from scratch? SEO rewriting: what is it?
International Friends Day
Request a call