SEO audit: exclusively the prerogative of the specialist
If Vasya Pupkin started his Blog – it does not mean that Vasya Pupkin has become a cool SEO. But, for some reason, many users believe that every specialist who has little to do with site-building can effectively promote a resource in the global network. Let’s dot the i and today and see why it is not profitable to order SEO services from the Pupkins.
Will the blog editor be able to promote the site to the top?
Surely everyone agrees with the statement that theory and practice are often not at variance with business. The same applies to CEO auditing. If you ask about this service, for example, the editor of our blog, he certainly gives you a lot of tips on how to promote the site to the top. But, if you compare the science of promotion with a map torn into small pieces, then just such an editor will give you only different pieces of a map. No more. A whole picture of how to act, you will not gather in your head. As well as the blonde who has read about how to disassemble and assemble the engine of the VAZ-21011, in fact, it will not be able to go further: “But this black plate here is the engine? So, so, so … Where is there to insert a screwdriver? “
Or maybe a programmer?
Well, he knows everything about the site! It may even zababahat portal from scratch. He can write codes and change the design. Yes, in general, much he can! What about SEO auditing? And here is the catch: the design and architecture of the site have nothing to do with the content and external factors affecting the position of the site in the search engine rankings.
Or maybe a marketing guru?
Here again, a double-edged sword: a person who writes popular articles about SEO promotion or conducts webinars on the same topic can tell you a lot about how to promote the site to the top. But how is he going to do this in practice? What practical skills in SEO audit does he have? Most likely this is the outcome of events: instead of addressing the really problematic areas of your site, you will be engaged in applying the best practices of all times and peoples. Do you need it?
No, you still need SEO!
CEO promotion requires daily practice and applied skills. It is literate SEO experts possess such. Real masters of their work fully delve into the site, which allows them to detect problems requiring attention here and now. Seoshnik will ask you the direction in which you want to move, and will describe the algorithm of actions for getting the site to the top. In this case, you will not be engaged in affairs that will not bring results, and your every effort will make a definite contribution to the development of your offspring.