1,493 leads for an employment and documentation agency for legal work in Poland

About the project: VICTORIIA GROUP (https://group-victoria.com/eng/) – agency for employment and documents for legal work in Poland

Task: increasing the number of clients for the execution of documents and closing current vacancies

What’s been done: at the beginning of the work we analyzed the advertising activity of our competitors and determined the most optimal goals of the advertising campaigns and advertising messages. Advertising campaigns were launched to generate leads for two geographies: Turkey and Kazakhstan.
Within the launched advertising campaigns, we segmented the audience into:
broad audience (no interests);
a campaign of interest (job search, labor agency, etc.)
look-a-like audience.
In ads, we used direct offerer displaying the agency’s service, also emphasized the benefits of working with the company, and advertising creative indicated the cost of execution of documents to exclude non-targeted appeals.

Result:
1493 leads
0,83$ cost per lead
1238$ budget spent