Often encountered error: orientation to key requests with low indicators of frequency
Among the category of the most frequently encountered errors, including well-established and websites that have high promotion rates, there is an emphasis on keywords, phrases and queries that do not show their own effectiveness in terms of resource promotion and have a low frequency.
Among the side errors distinguish the placement on one page of requests taken from different clusters. It is possible and not to dream about good promotion, if there is a picture in TOP, when similar keys are placed on different web pages. There are certain nuances, but about them later.
The list of frequent examples includes, for example, the need to choose between various synonyms of the following key phrases: “law office” and “law office”, “lawyer in Moscow” and “lawyer services”, “legal organization” and others.
Often we encounter a situation where we observe that 1-2 queries with low rates of frequency occur on the page, and the rest, which are more significant, are not observed anywhere else. This is due to the fact that the owner of a web resource or SEOs simply selects the name, which is often called a company or the first thing that comes to mind, without considering other options.
Often found the use of synonyms of the toponym with low rates of frequency, posted on the page. For example, the use of the phrase “in the Leningrad Region and St. Petersburg” takes place directly in the footer of the website being promoted, although in the direction “Leningrad Region” and “St. Petersburg” such requests belong to the most frequent category. They should be used in the optimization elements and directly in the text itself.
Let us examine in detail the example of the site belonging to the information type.
Imagine that a person is engaged in fitting a turnkey article “an allergy in an infant”.
We switch to the Yandex Wordstat service, enter the submitted key request and observe the situation when, of all the proposed options, this key has the lowest frequency.
Descendingly the most common are:
- allergy in infants;
- allergy in an infant;
- allergy in the newborn;
- allergy in a small child.
At the same time, it can be noted that the first of them significantly exceeds the listed one in terms of frequency. Therefore, when entering the TOP, the key “baby allergy” should give a large amount of traffic.
An equally important nuance is whether this key on your personal website can get into the TOP position? Due to this, it is necessary to carry out the procedure for researching resources in TOP, to understand whether they are superior to your site or still far from this. In the event that your site is young enough, then on long-established resources with such good host parameters as size, age, a huge amount of reference information, the probability of getting into the TOP is higher. Therefore, for newly created sites in the early stages, it is recommended to pay attention to requests with a minimum frequency, but also not to forget about a separate place for high-frequency keys.
To remove the indicators of the frequency of the semantic core, you can use the online service under the name MOAB Tools or Key Collector, in which there are no difficulties.
It is necessary to check the clustering by TOP. Is it possible to put all these key requests on one of the pages?
The process of grouping, which is also called clustering, and collecting semantics must be carried out long before creating your own resource structure. Or make a systematic adjustment at the stage of its promotion. This is due to the fact that nowadays it is almost impossible to carry out a page promotion in the TOP on that domain, which, according to various criteria, will not fit into it.
Now, for the implementation of such goals, the ideal option is such software as KeyAssort. But besides it, the grouping procedure by TOP can be performed by other online services, the main action of which is clustering. Just Magic and Rush Analitics can be distinguished from the category of such top services.
In the picture below, you can familiarize yourself with the results of Yandex clustering through the use of the service of the famous Kulakov Eugene, which is free. It can be noted that KeyAssort is aimed at the process of forming a general structure and increasing the mass, while the presented service can be used for a one-time view of all requests for understanding the overall picture. It turns out that the following situation:
The convenience of the service lies in the fact that there is a chance to notice even which types of web pages belong to the category TOP on Yandex. You can contemplate the type of resource directly: informational or commercial type pages, main or categories, cards, etc., as well as directly see the URL address mask itself.
No less convenient and quite simple is the type of a tool such as “Grouping by TOP requests” from Pixel Tools, belonging to the category of expert (paid). You need to set the following for this:
As a result, we will see at the next stage:
Here you can see which is the exact and general frequency of requests, which of them should be in the same group, and which in different. Here even the position of the required resource on requests and the total number of main web pages are presented for inspection.
The analysis resulted in the following:
- on one page are placed babies, newborns together with infants;
- compared with infants, the query “allergy in young children” moves to a completely different position;
- on the same page also go up to a year.
But here the following difficulty may arise: in fact, informational content up to a year should be placed in the same article as infants and infants. But according to TOP, they move to a completely separate position.
In the current situation, it is better to think about the likelihood of creating a separate article on the subject “up to a year” and carefully review the TOP. If this possibility is not provided, it is necessary to think about expanding the article by adding such elements as Description, Title, or create a separate piece of information dedicated to this particular topic. Even when entering the TOP for low-frequency keys, the situation will be better.
From an economic point of view, this is also advisable, since it is necessary to complete expenditure on the promotion of a good article.
At this stage it is necessary to carry out a review of search results and their actual optimization. At the same time, it is worth paying attention to the parameters of competitors at the stage when the selection of key requests used was made, which could become a priority when promoting a resource.
If this was not done at the first of the presented stages, there is nothing to worry about, as the next step will tell you how easy or difficult it is to get into a high position.
Considering the key “allergy in an infant”, the exact request can be seen in several cases directly in the first part, as can be seen in the photo below:
If we analyze the key “allergy in infants”, then the words presented are found in almost every title.
Therefore, the process of sharpening the site should be carried out under the key phrase “allergy in infants”, and all other keys must be used in the text, name or elements for future optimization.