And can you tell the differences between ALL click metrics and LINK clicks? If not, then we will help to understand their differences in more detail, because this topic is never always popular.
Metric is the number of visits to your page.
The click metric ALL gathered every click on the page: by URL, banner ads, profile nickname, comments, likes, etc. It is logical that there will be significantly more than the following.
Link metric – the number of clicks on the page by clicking on the button in the advertisement (“Go to the page” ”, etc.). Their number is much smaller than the previous ones.
To see the actual number of clicks, you can go to your personal account by ads manager.
Based on the foregoing, it turns out that ALL clicks are much cheaper, since the amount spent on advertising is the same.
Many people wonder why clicks posted from an advertising account are more expensive than from an Instagram application. But the point is the calculation of different metrics. So on Instagram counts ALL clicks, and in your account – on the LINK.
And what do you pay attention to when launching advertising campaigns?