Keyword Selection – Google, Yandex, Rambler

The content of the article:
Current articles:
Differences of promotion in Yandex and Google
Updating the rules for email lists in Google Ads

One of the most important aspects of SEO both at the stage of creation and at the stage of website promotion is the selection of keys. This procedure also plays an indisputable role for creating effective contextual advertising of a resource.

Today we will tell you about which words are considered key, how to choose them using various services, and what to do with them. If you want your website to soar into TOP search results – read on!

Keyword Selection - Google, Yandex, Rambler
Keyword Selection - Google, Yandex, Rambler

You can create an actual key selection in several ways:

  • Using the services offered by search engines
  • Using specialized sites
  • From the online key database
  • Installing specialized software on your PC
Keyword Selection - Google, Yandex, Rambler

Searching for keywords in Google

This search engine has an online advertising service called Google.Ads

To select the right words and phrases, you should select “advanced resources” – “keyword planner”. In order to use the scheduler and download the keys in Excel format, you will need to log in or register in Google.

Keyword Selection - Google, Yandex, Rambler

How to pick up

You need to enter the necessary main phrase (on the subject of the site). For example, you are engaged in SEO-promotion. In this case, try the combination:

  • “Website promotion”.
  • “Website promotion”.
  • “Optimization …”, well, you understand.

After that, we analyze the output and make a selection of frequently used and appropriate in meaning, using the function of the exact value.

Keyword Selection - Google, Yandex, Rambler

Such a list will need to be compiled for each page of your resource. It is best to limit yourself to 15 values.

We work with Yandex

Yandex has an excellent service on statistics of search queries and user interest – Wordstat.

For the correct selection, you need to enter a thematic phrase, select a region (if there is a targeting by a geo location) and evaluate the results that Yandex will give.

Keyword Selection - Google, Yandex, Rambler

Let’s go back to your example. We entered the request “site promotion”

Statistics show that for this request there are 3562 impressions per month, but if you take the exact entry (no change), then their number is reduced to 869 times.

Keyword Selection - Google, Yandex, Rambler

By analogy, we collect the most appropriate values and distribute them on the pages.

Key search in Rambler

Even despite the fact that old Rambler has long lost his position, he still gives websites traffic, which means he has his own statistics.

Usually the first two search engines are enough for us to analyze (if we are not talking about foreign markets), but if you are looking for an alternative, you can also look here.

This search platform has the Edstat service (Adstat.rambler). If there are more than five searches, the system will require you to register.

Keyword Selection - Google, Yandex, Rambler

Here you can also check queries by region.

To search, be sure to put a + sign between the words (promotion + site).

Online Services

For runet, we can advise SpyWords, but if you are going to advance to the English market, then pay attention to:

  • Semrush;
  • Spyfu;
  • Marketsamurai.

We practice using all three, but many CEOs prefer Semrash more. Apparently because of the convenient and familiar interface.

Keyword Selection - Google, Yandex, Rambler

This website allows not only to select the semantics, but also to analyze competitors, see which keys they use and apply the most effective ones.

Keyword Selection - Google, Yandex, Rambler


Like all sensible software, this one will be paid. For example, KeyCollector. This program does not cost much, but it saves time and is very convenient for collecting semantics.

Keyword Selection - Google, Yandex, Rambler

It has many useful functions, and you do not have to do unnecessary gestures, since everything is at hand and in one place. It is constantly updated and loads up-to-date statistics, and this is a huge plus compared to many other programs. Therefore, if your activity involves a constant search for key expressions, then it is better to establish it.


We consider Pastukhov Baza to be the most sensible. Its Russian-language updated version contains 500 million words.

Keyword Selection - Google, Yandex, Rambler

This database has a functional shell that allows you to sort the results and set filters.

So, working with site semantics is the most important stage for starting a promotion or launching a project. It will depend on this:

  • How high a website can rise in SERP.
  • Who gets to you – a potential buyer or user who was looking for a completely different product.
  • Conversion
Keyword Selection - Google, Yandex, Rambler

Modern digital offers a huge variety of tools for effective search. But success depends not only on the right sample, but also on its application. This is a rather time-consuming process, which we will gladly undertake. Contact our experts and your resource will fly to the top!

No Ratings Yet

Comments and Interview Rating

Let's start the conversation!


Our competencies
We develop projects from scratch, as well as take on the redesign and development of sites from which you would like more.
We're doing a great Google promotion.
Advertise your company's website in Google search results
We know how to drive traffic or brand awareness through a social platform.

You might be interested

Website statistics counters or how to find traffic?
Telegram Targeted Ads
How not to fill the site from scratch? SEO rewriting: what is it?
International Friends Day

Want to get interesting articles?

sign up for our blog
Request a call