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Internet marketing tactics that are already worth giving up

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Marketing is not a field of knowledge that needs to be learned from textbooks. Its technologies are developing, constantly changing, so it is important to keep your finger on the pulse. This is especially true for SEO: as soon as SEOs find a way to easily get links, search engines will find out about it and punish the cheat-guns.

The authorityhacker.com portal has posted an interesting article on Internet marketing techniques that no longer work or are not as effective as they were before.

Linkbuilding due to scholarships

What is this method about?

Creating a page on your own website, where you announce the drawing of a material prize among students (usually a thousand dollars) that they can spend on their studies. To do this, you need to contact universities, so that their representatives (teachers, laboratory assistants) spread this information among students, and also ask them to put an edu-link on your website. What is the point? Edu-links have a great influence on the result when searching in the search engines.

Why should I refuse?

To buy links are all used to. And despite the fact that you are paying students as scholarships, and not to the educational institution itself, this does not deny the fact of buying links. This method became mega-popular in both white and black and gray SEO in 2016. The tactic received a special discussion when Lukman Khan sold his website 10beasts.com for 500 thousand dollars! Google quickly responded and applied sanctions to it 17 days after the event. And although Lukman filed a request to re-check and removed the restrictions within two days, Google made it clear to all SEOs that they do not like this link building technique.

Тактики интернет-маркетинга, от которых уже стоит отказаться

Need to continue to apply it in practice?

Not. What is the point if search engines force you to remove links and make them nofollow? However, there is another opinion, they say, it is illogical to make such a verdict on the basis of only one case. Even in 2018, edu-links continue to work fruitfully. There are, of course, cases where this method is oversaturated with optimizers, but there are still a huge number of spheres in the local market that have not tried this tactic.

Filling the site with excess content

What is this method about?

Online stores massively create pages for individual products and fill them with information from the manufacturer’s or supplier’s website. These actions are dictated by the desire to fill the resource with unique additional content so that the product pages are ranked. Surely, everyone came across blocks called “Read also”, following which this content opened. At times it brought the desired result.

Why should I refuse?

In order to stop using this tactic, there are several reasons. The first is that Google treats this kind of content with hostility, sometimes it does not index it at all. Second, search engines show different types of results for queries with different keywords.

Тактики интернет-маркетинга, от которых уже стоит отказаться

The screenshot shows the results for the “Shower drains” query. Thus, the “Best shower drains” query produces results containing review sites. And if you search for the keyword “Shower drains”, then online stores will be reflected. So, the unique descriptions of 3,000 characters you bought on the copywriting exchanges are meaningless. The filling of separate pages with similar texts does not contribute to a better ranking. But not everyone is so categorical. Some experts believe that if you present truly unique content to the audience in these blocks, continue to do so.

Need to continue to apply it in practice?

No, do not waste your money in vain. Although there are some tricks. For example, the creation of affiliate pages that mimic online shopping. WooCommerce Amazon Affiliates plugin is designed for this. But if Google realizes that you’re trying to fool it, get ready for the long-term consequences. All unanimously recommend to be extremely circumspect.

Keyword overload

What is this method about?

There are two versions of this tactic. The first involves placing keywords at the bottom of the page about a hundred times. Do not forget about the maximum disguise: choose a very small font and color that will merge with the background. Thus, the search engine will notice this text, and it will not annoy users. And you need to insert the keys as much as possible – this is the right way to high ranking the site. The second version is to stuff your content with keywords to such an extent that all offers will consist entirely of keys. Here you have the “content optimization for search engines.”

Тактики интернет-маркетинга, от которых уже стоит отказаться

Why should I refuse?

The first method is the obvious remnants of the past. All search engines have become smarter. The second will only work if you really stick to the concept described above. That is, there are more keywords than useful content.

Need to continue to apply it in practice?

You must learn to distinguish between adding keys to text and content content. Adding keywords to the content is a natural and necessary phenomenon, the main thing is to know the measure. In pursuit of seo-optimization, such unreadable copywriting masterpieces are sometimes obtained, so that users in convulsive convulsions close tabs. In addition, due to the overabundance of the use of keywords, the site may fall under the filter for re-optimization.

Using low contention keys

What is this method about?

On each keyword selection service there is a specific indicator of the complexity of the requested keyword. This tool helps to identify keywords with a high frequency of requests and the lowest level of competition.

Why should I refuse?

We have to admit that such keys are very peculiar and unnatural. For example, “Best drains for walk-in showers” or “Best drains for tiny showers”. Therefore, site owners fill the resource with a huge amount of sheets, a thousand words in volume, just to use these keywords. But this tactic does not bring additional traffic, alas.

Тактики интернет-маркетинга, от которых уже стоит отказаться

Need to continue to apply it in practice?

50/50. Naturally, for successful Internet marketing it is necessary to use keys with a low level of competition. But this does not mean that the article should contain words exclusively with a low level of competition. That is, when filling an information site with regular updates, alternate the use of keywords with high and low levels of competition. High level words are suitable for creating links that help texts with low competition keywords to get higher rankings.

Longrid Publishing

What is this method about?

As practice shows, longrid content gets the best response when searching in Google. Therefore, site owners begin to write / order bulk articles for publications in order to rank better.

Why should I refuse?

Google has been frequent with the AI first approach. That is, responses to requests should be accessible, understandable, concise. It makes no sense to write the answer in 5000 characters, when you can fit it in a short text of 500 characters. It is vital to distinguish between types of requests, as the length of content directly depends on them.

Тактики интернет-маркетинга, от которых уже стоит отказаться

Need to continue to apply it in practice?

Longrida are still better ranked when searching. But this does not mean that you need to dissolve the topic for several pages, which can be stated in a couple of paragraphs. Do your research on Google: find out exactly what content (volume, structure, etc.) is ranked for specific keyword searches. Then pay attention to the resource with the lowest DR, study the volume of the article and publish similar material, adding 100-200 words.

Also look at the zero position – this is the very first search result, containing a short snippet. Try to write a similar answer, all of a sudden, it will help your site lead the search results. In addition, this tactic again concerns in vain the money spent. When ordering a copywriter for texts that are larger than you need for ranking, you drop funds into the tube. If you contact the authors for writing content, think carefully about the terms of reference for copywriters.

Cheap content

What is this method about?

In pursuit of a low price tag, you get poorly and even indifferently written content in which there is no proper disclosure of the topic.

Why should I refuse?

If you decide to invest in content, surely you are counting on profit from it? Therefore, it is important that your material not only gets into the TOP results, but also remains there as long as possible. And for this you need to create extremely useful and interesting articles. Also poor quality, frankly bad content is not converted. So, to increase your conversion rate, it’s worth spending more on your articles.

Need to keep buying cheap content?

Of course not. All investments must pay off. Therefore, create content that will remain relevant for many years and make a profit.

Pop-ups when visiting a page

What is this method about?

This is a very common phenomenon: every time a site is loaded, a pop-up window appears before the user’s eyes. It is used for a quick and easy way to add people to the newsletter list.

Why should I refuse?

Google is on the road of slow progressive killing of this tactic. The company creates programs and plugins for Chrome that block pop-up ads. All the pop-up windows placed on the site fall under their filter. Google does not approve of such a methodology, because it is considered a poor user experience.

Need to continue to apply it in practice?

Hardly. So far, Google is simply creating software to block pop-up messages, but soon they intend to impose sanctions on sites. Yes, the company openly stated that they do not like such actions by the owners of online resources.

If you do not want to receive penalties from Google (naturally), then proceed as follows:

  • in push notifications, request permission when loading the page;
  • use pop-up windows only when the user is about to leave the site or switch to another tab;
  • update content.

Using other people’s photos for the authors of your site

What is this method about?

For userpics, author profiles, or bloggers on your site, you are using someone’s personal photo found on the web.

Why should I refuse?

If readers may not notice the “substitution”, then other marketers are unlikely to let you down with it. This can be a problem when you build communication with other bloggers and create links.

Need to continue to apply it in practice?

Not. It is always better to place your own photo, show your face to the audience, since you work on this site. If for some reason it is not possible to reveal the identity, then choose for your characters not too obvious and not some frankly poor photos from the Internet.

Actively pushing buttons for social media reposts

What is this method about?

On each page there is a button “Share in social networks”. Moreover, she meets more than once. Before the beginning of the article, somewhere in the middle, after the content itself.

Why should I refuse?

Shayra in social networks – the main goal of your content? It is better to collect email addresses than repost. This has more weight for further communication with readers.

Need to continue to apply it in practice?

Think about whether you managed to create at least one viral content? If not, we recommend to clean your website from the oversupply of buttons for sheers in social networks. One on the page is enough. And if you are trying to write something sensational, we advise you to familiarize yourself with this case: Greg from the Empire Flippers website got on the first page of the Reddit portal, solely because of the questions “Ask me anything”. This is a good example of how sharing in social networks can increase positive traffic. Another rational method: limit the choice of actions for the user. If you want, for example, to get it on the mailing list, provide only the option “Subscribe” on the site pages.

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