How an SEO Specialist Works: Using Grouping Services
Website promotion takes place in several stages, one of which is the grouping or clustering stage. This phase involves the distribution of keys across clusters. This directly affects the whole process of advancement and is its basis.
Manually performing the procedure manually is very laborious, because a resource may contain several hundred or more keys. That is why this article is devoted to the most common clustering services, their advantages and disadvantages. The choice is yours. The participants of my testing were the well-known paid services of RushAnalytics and Topvisor, not so widely used by Labrika, whose advertising appears when executing search queries, and popular free tools such as Coolakov and Megaindex.
These tools were chosen by me for no reason, since a qualitative review should touch on leading services, their budget options, and tell the reader about new products that are not yet widely known. For my research, one hundred and eighty-eight keys were selected for a variety of topics. All of them are located on the corresponding landing page of the official Wikipedia website. Let’s start.
The main direction of this tool is site semantics. It will help to carry out such operations: selection of keys, collection of positions, etc. To select a tool for the procedure, use the menu that is located on the left side:
RushAnalytics uses two word grouping methods:
- Soft method implies selection of the “main” request. Further comparison with him subsequent requests. It focuses on the summation of the total number of URLs in the top ten PS.
- When using the Hard method, merging requests into a single grouping is possible only if there is a common set of links for them. It can be found on requests placed in the TOP-10.
I tried both of these options, the effect was similar. The effect of unloading is fully consistent with the method of Soft. The service has a simple interface. To implement clustering, we create a new project, select the following functions:
PS and location
Select the method and accuracy of the clustering function in the Collection Settings
If necessary, specify the stop words and phrases.
They are excluded from the list and are not used in the procedure for forming the semantic core.
Collection settings are indicated. Now you need to load keywords. I want to note an important convenience: phrases can be downloaded in the following format: .xlsx.
After completing all these steps, you can perform clustering. After just a few minutes, everything was already done in the above format.
The effect is beyond praise: the words are united as it should. As for the landing pages, they are also correct.
The advantages of this service:
- convenient to use;
- fast execution of processes;
- URL definition.
- some requests were in “nonclustered”.
In general, it is pleasant to use RushAnalytics, it is safe to say that this is a suitable service for professionals and amateurs. Cost: for a particular region, 1 phrase will vary between 35-55 kopecks. The price of determining the frequency will cost 3 kopecks. Everything else can be found on the official website.
This service is often used by optimizers and performs many different functions. To perform clustering, we follow the following points:
Download requests for search:
Before starting the process, choose one of two options:
All actions are carried out by analogy with RushAnalytics:
- determine the degree of grouping;
- choose the appropriate method.
The resulting effect coincides with the specified parameters. It took the company 10-15 minutes to complete the procedure. The literacy of the distribution of words and phrases is very pleased. The following clusters were obtained:
Errors could not be avoided, but they could not spoil the pleasant impressions. Some phrases were not used in some clusters:
A great service function is the ability to divide words of the same subject into subgroups within the meaning of:
- convenient and pleasant interface;
- clustering is done exactly;
- availability of qualified technical support;
- process speed.
- Some requests turned out to be “requests without communication”.
Cost: Phrase clustering will cost 18-30 kopecks – determined by the purchased package of services. Frequency is determined by the price of 12 kopecks per phrase.
This service uses extensive tools to promote the site. Declared a check on one hundred and seventy four factors of search engines. Let’s pay more attention to the clustering section.
To use this function we start a project. No complications. It is quite original that, along with clustering, at the same cost, the service also performs an audit.
Using the left side menu, we search for the section we need:
Analysis of the site showed that the distribution of keywords occurs automatically on the landing pages, while you have the opportunity to move and edit them. I note that there is no possibility to choose which method will be used to implement the clustering process.
The following results were obtained:
Words are distributed on the landing pages correctly. If you personally placed the keyword on the landing page, but at the same time it has a corresponding position for another, the service will recommend to transplant it.
The service is convenient due to the ability to optimize keywords as soon as clustering is completed. The section contains all the necessary tools:
- convenient interface;
- correct clustering;
- the ability to optimize landing pages upon completion of clustering;
- URL definition for a cluster.
- on site analysis takes from half an hour to an hour.
Price: a phrase of 5 kopecks and each page of the site 2 kopecks. The cost includes the implementation of a complete analysis of the site.
The first plus of the site is its free use. The interface is simple, as is the design of the site, but includes everything you need. The purpose of our analysis is to determine the differences between the free project and its paid counterparts. According to the creator of this project, its main feature is that this service is the only sane budget tool for clustering.
There is no large choice of settings, however, it is possible to select a clustering threshold for dividing similar words into many groups, as well as selecting a region. Cluster binding to the URL is not performed, due to the simplicity and budget of the service.
In unloading, the threshold corresponds to the value “2”.
Let’s analyze the functionality. It works fast enough. The words I picked up were divided into groups for the entire couple of minutes.
First of all, we can consider the statistics of the operation. We see how many requests were processed and how many clusters formed. We received quite a few groups in comparison with other reviewed services. In this case, 25 groups contain one request each.
This is the resulting cluster:
Most of the words were divided into groups fairly correctly. Each group has competitors:
Consider the errors
It was said above that some contain only one word:
It seems to me that they could be defined in other clusters with similar words, for example, the key phrase “ak 12 vask” could fall into the following group:
In general, it is worth noting the convenience of this service. The choice of settings is quite simple, plain design, errors in clustering are not too influential (for 1 word in 25 groups). The superiority is that the number of requests up to one thousand will cost you absolutely free of charge, which undoubtedly suits those who have financial difficulties and are interested in simplicity and speed of work.
- up to one thousand requests – for free;
- works very fast.
- clustering inaccuracy.
within one thousand inquiries – for free, above – the cost of each request is twenty kopecks.
This tool completes our research. Megaindex is popular for its quality promotion tools. Finding a section for clustering took some time due to the intricacy of the site. From the “Clustering” section we are sent to https://ru.megaindex.com/a/keywords. Well, let’s analyze the capabilities of the service, perhaps they will be its advantage.
В этой версии можно кластеризировать до одной тысячи слов.
The result of unloading showed the value of “at least 3” in the item “coincidence of pages in the TOP 10”
We put inquiries in the table and we start to cluster.
As a result, we have obtained a table where phrases are distributed into groups. Please note that the simplicity of this service makes it look like http://coolakov.ru, however it has several advantages. First, the accuracy of the results. There were also many clusters, but they are more logical and objective in structure. The frequency of Wordstat is also a significant plus, even though its display is not always the case. But the rest of the services charge for such information.
- up to a thousand requests – for free;
- the quality of the result.
- uncomfortable menu.
up to a thousand requests – for free / each phrase is 29 kopecks.
Result in the table
The number of resulting clusters
Cluster binding to the URL on the siteе
From 35 kopecks for phrases
3 pennies for the phrase
Ease of use
Defines a URL for a cluster.а
A number of queries fell into the “nonclustered” category.
From 18 kopecks for the phrase
From 12 kopecks per phrase
Convenient and nice interface
Qualified Technical Support
No cluster link to URL
A number of requests were defined as “requests without communication”
Included in the cost of clustering
The ability to immediately optimize landing pages
Specifies the URL for the cluster.
Site analysis takes from 30 to 60 minutes
Free up to 1000 requests / 20 kopecks per request
Free up to 1000 requests
Free up to 1000 requests / from 29 kopecks per phrase
Free up to 1000 words
Qualitative result at the exit
Let’s sum up
Determining the leader was not an easy task. Each tool has several advantages. If you are accustomed to the convenience of the interface and accurate results – the first three services for you. For those who need to save money, suitable services with partial free services from our list. To make your choice easier, download and study the results of clustering in each of the services: