Features of using Yoast SEO in WordPress

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Правильное техническое задание для копирайтера
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Yoast SEO is one of the most sought-after SEO plugins. To solve the difficulties encountered with WordPress SEO, there are many attractive features for optimal use of your website.

As a result, despite the significant work done by the Yoast team, clarification is required for newcomers to the SEO who are just starting to get acquainted with the service. To help you in your work, we wrote this review. This manual can be divided into several useful parts:

  • Instructions for beginners to use the service. This is a useful guide for beginners and those who can accidentally use this tool.
  • Extended service instructions. In this part, we propose to consider the most progressive methods of its use with tags, and more. etc. Despite the fact that you can already use this service for a website, you can get a number of advantages. If you want to learn how to properly use the tool, we suggest that you start, as they say, first and begin to get acquainted with it.
Особенности использования Yoast SEO в WordPress

Help for beginners

In this part, we will introduce you to the features of the service for users who have come across Yoast for the first time. What can be found in this section?

  • Правильный ввод свеCorrect input of information in installations.дений в установках.
  • Features meta service unit and its operation.
  • How can I work with the toolbar.

We understand the settings

After the program is installed, you can use the toolbar by clicking on the new section “SEO”, which is located on the WordPress panel. If you are going to use the plugin for the first time, you will see a large message about how to set up the tool for the first time. Click on the settings section, you will be given an overview of the service to help set the main points for work.

Особенности использования Yoast SEO в WordPress

Go to the link by clicking on it. Next on the first page in the settings you need to click on the “Customize” button. You can then review the main sections for configuring Yoast CEO.

Part Two: Setting the “Environment”

In the environmental category, you need to select item A each time, if you are not on the resources for development.

Особенности использования Yoast SEO в WordPress

Part Three: Type of Internet Resource

In the category “site type”, choose the type that best suits your web resource.

Особенности использования Yoast SEO в WordPress

Part Four: Enterprise or Individual

Next, you need to choose what represents your site specifically – a company or an individual? If you specify a company, you should indicate its name and upload a picture with a logo. When choosing a person, you simply need to register the name of the person who represents the web resource.

Особенности использования Yoast SEO в WordPress

Part Five: Social Accounts

In this section you need to specify links to all accounts on social networks that correspond to your resource. This information will help the service provide search engines with additional information. If you are creating a website for an enterprise, these will be accounts for your company. In the case when you create an online resource for a person, specify personal accounts. You do not need to enter them in full, just select the accounts in the social networks that are used for active promotion.

Особенности использования Yoast SEO в WordPress

Part Six: Visibility

In this section, you must specify whether the indexing of specific types of content in search engines. In most situations, they are left by default. If you do not know exactly what to do in a particular case, you should not change any values.

Особенности использования Yoast SEO в WordPress

Part Seven: The number of authors for the site

When only one author writes for the site, Yoast SEO automatically marks the user’s archives with a “know index” mark in order to avoid duplicating information (this demonstrates to search engines that there is no need to index this page). If there are several authors, select the appropriate item.

Особенности использования Yoast SEO в WordPress

Part Eight: Working with Google Search

This service helps to analyze information about how a certain Internet resource demonstrates itself in Google Organics. If you already use its capabilities, you can put permission to import data for Yoast SEO. To do this, simply click on the appropriate button and enter a special code for authorization in Google. If you are still not familiar with the principles of the console, feel free to skip this paragraph. You can return to it, but, anyway, this is not a prerequisite for the full use of the service, which is discussed in our article.

Особенности использования Yoast SEO в WordPress

Part Nine: Set Header Settings

The name that you enter is considered the main title, which appears with the result of the search engines.

Особенности использования Yoast SEO в WordPress

How in automatic mode does the tool generate the title name? This is the username, separator, and the name of the Internet resource. In this category of the settings wizard, you can specify the name for the site, the separator.

Особенности использования Yoast SEO в WordPress

Finishing work with service settings

In the tenth and eleventh part of the work with the installation wizard, the program suggests doing the following:

  • Subscribe to newsletter information.
  • Buy premium access to using yoast seo.

In fact, in standard circumstances, nothing of the proposed is required. Go further until you reach the 12th part, where it says “Success”, which means “successful”. After that, you can safely close the installation.

Особенности использования Yoast SEO в WordPress

Features of the use of metadata

For continuous use, the program’s meta field is the place to go for the most interaction with the plugin. What is this unit for?

  • To analyze the content on the site – how easy is its perception, and the quality – high.
  • To configure the settings for working with content in search engines and social networks.

A meta block will appear under the WordPress panel (the exact location may depend on the use of other plug-ins, etc.). There are several methods for working with a metadata field.

Особенности использования Yoast SEO в WordPress
  • The first one helps to perform switching between the readability of the text and the analysis of the SEO.
  • The second one will help to get open access to settings for social networks and advanced settings.

Yoast Analysis Section

In order for the program to analyze SEO indicators, enter the basic keyword, this will help to start optimizing the content on your site. After inclusion of the requests in this column, the tool will begin to analyze the content of the pages in order to determine how publications have been optimized for a specific key phrase.

Особенности использования Yoast SEO в WordPress

In addition to the analysis, you can choose to edit the fragment using the appropriate button. This will give you access to manually edit the title and metadata for your publication. When the information is edited, you can use the preview options.

Особенности использования Yoast SEO в WordPress

This data is essential, since it is they that will be displayed to users in search engine results. As a rule, it looks like this:

Особенности использования Yoast SEO в WordPress

What does the Readability section mean?

The analysis of SEO shows, as you know, how well the content of the pages on your site is optimized for search engines. The “Readability” tab in the service uses this option with respect to the person. So, the function helps to understand whether the content for the visitor is readable, and also offers useful recommendations for improving your publications. Of course, one cannot call these recommendations ideal, so one can listen to them, but experts do not blindly trust them. This is another block that will help you improve the state of the content, but do not take it as a direct guide to action.

Особенности использования Yoast SEO в WordPress

Social Media tab

This section can be configured independently, it allows you to see how the publication can continue to look when placed on Twitter or on Facebook.

Особенности использования Yoast SEO в WordPress

Such information is generated by social networks in the default mode when using the URL.

Особенности использования Yoast SEO в WordPress

For the most part, it is not necessary to manually enter the settings for this data for each publication, since the tool automatically generates them using:

  • Seo header
  • The image that is displayed for content on the site.

However, if you want to change the initial settings, this can always be done.

Advanced installations in Yoast SEO

As a rule, in practice, the tab with additional data is not displayed. But if you want:

  • Eliminate Google’s indexing of a specific piece of publication.
  • Specify a suitable address so that the content is not duplicated.

You can do the following (shown in the picture):

Особенности использования Yoast SEO в WordPress

We study the toolbar in Yoast SEO

After the service settings are completed, as well as familiarity with the meta block, you can consider the capabilities of the toolbar. Experts have noted a significant increase in traffic through the use of WordPress. This can be done and ordinary users, following certain recommendations.

Особенности использования Yoast SEO в WordPress

The main page in the toolbar section contains a warning about potential difficulties that may arise with your site. For example, you can see how the service does not like the text slogan of your Internet resource, set by default. Yoast provides helpful tips on how to eliminate problem nuances. If you wish, you can remove the notification if you are not interested in this information.

General tab

This section is not mandatory, but it allows you to do the following:

  • Get access to install configurations.
  • Calculate the number of internal links in the site content.

Properties section

Here are a few more features than in the previous section. Here you can turn off or, conversely, enable certain service options. For example, if you cannot find the readability analysis in a meta block, you can enable it here.

Особенности использования Yoast SEO в WordPress

Section with information about the company

This tab allows you to edit information about the company, which was entered by the user at the very beginning of work.

Особенности использования Yoast SEO в WordPress

Webmaster Tools

This section will help to check the website through a variety of tools provided for webmasters search engines.

Особенности использования Yoast SEO в WordPress

Security section

This tab allows you to specify who can work with advanced meta block settings in the Yoast SEO service. In automatic mode, access is granted exclusively to administrators.

Особенности использования Yoast SEO в WordPress

Detailed instructions for applying the service Yoast SEO

At this stage, you should have a more or less clear understanding of how to use the main functions of this tool. Here you will learn about some additional settings that are hidden in the resources of this service.

Особенности использования Yoast SEO в WordPress

We include settings in addition

At this stage, you should have a more or less clear understanding of how to use the main functions of this tool. Here you will learn about some additional settings that are hidden in the resources of this service.

Особенности использования Yoast SEO в WordPress

Settings for headers and meta tags

To get free access to additional service options, go to the function section on the toolbar. Here you can enable advanced options that will start to be displayed on the left in the WordPress panel.

Особенности использования Yoast SEO в WordPress

The full list is available if you click on the “Help Required” button and then select the section for explaining templates.

Особенности использования Yoast SEO в WordPress

When you go to the tab of extended variables, you may encounter some useful options that save significant time when working with the site. You do not need to regularly edit the headlines on a monthly basis to maintain their relevance, if you can simply enter the formula variables %% currentmonth %%, as well as %% currentyear %%. In this case, the program will perform editing instead of you.

What else is useful in this section?

  • Monitor know index tags for specific content types. If you create such content, the search engine will not index it for results. This is a useful option, but should be used with caution. Change automatic parameters only when you know exactly what you are doing and what the consequences will be.
  • Choose whether to display publications in search results by date. If you publish what is called “evergreen” information, you should not include the option. But when placing news content that depends on time, this function will be relevant.
  • Control the display of metablocks for certain publications.

Social settings

In the field of social media, you can specify the parameters of the interaction of your site with different social networks. Most likely, you would prefer not to change the settings and leave them in automatic mode.

Особенности использования Yoast SEO в WordPress

Sitemap settings

This service is suitable for automatic generation of a sitemap in XML format, which is relevant for search engines. In this section, you can do the following:

Особенности использования Yoast SEO в WordPress
  • Choose to enable or disable this option.
  • Exclude or manually include a specific type of content in the map of an Internet resource.
  • In the paragraphs of types of publications and taxonomy, you can select certain types of content on the site.
Особенности использования Yoast SEO в WordPress

Extended service options

This section includes several different options:

  • Permanent links.
  • “Bread crumbs”.

Breadcrumb function

Особенности использования Yoast SEO в WordPress

This is an option for navigation, which looks like this:

As a rule, they are considered relevant to help visitors navigate the site. In this area, you can turn on bread crumbs on the site. However, you must add code to the publication to access the option.

Permalinks option

This section helps you to perform some unusual actions for cleansing the permalinks of your Internet resource. One of the most relevant options is the ability to remove a category pool from a URL.

Особенности использования Yoast SEO в WordPress

In addition, you can do this:

  • The program will automatically eliminate the stop words from the number of permalinks that are generated.
  • You can configure specific types of redirects.

RSS tab

This option is intended to insert additional content before or after placing the publication on the RSS feed.

Особенности использования Yoast SEO в WordPress

Yoast SEO Tools

Tab with tools will help to work with different types of editors, and also to export or import service parameters.

Особенности использования Yoast SEO в WordPress
Особенности использования Yoast SEO в WordPress

Actual function, which is available here, is considered to be the ability to edit robots.txt files directly on the control panel in WordPress. If you click on the editor settings, the service helps to eliminate errors directly on the panel.

How to apply Yoast SEO regularly

As practice shows, this service is established and unfairly forgotten about its existence and recommendations that it gives. After selecting the necessary parameters, a meta block is suitable for continuous use. For each publication, do the following:

  • Enter focal word. It is important that the service approves your actions (green light).
  • Customize the title and enter a description of the meta tags. Even with a template, it is necessary, if possible, to manually edit most of the publications for their maximum optimization.
  • The service also allows you to increase the readability of the text component and customize interaction with social networks.
Особенности использования Yoast SEO в WordPress

The above recommendations will help beginners to quickly become familiar with the possibilities of Yoast SEO. This is a set of modern options for convenient and efficient work with WordPress. If you want to improve the publication on the site, to attract the flow of new visitors, we recommend that you start working with the program and view the main parameters. We have tried to provide useful and relevant information that answers a number of key questions.

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