Facebook vs commercial posts!

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At the beginning of the new year, Mark Zuckerberg hurried to announce the news, which was received by the users of his favorite social network, Facebook, ambiguously. When forming the news feed, priorities will now be given to posts of friends and relatives. Mark explained this by saying that the main purpose of this network […]

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В статье пойдет речь о том, почему Facebook против коммерческих постов и к чему нужно быть готовым предпринимателям и маркетологам.

At the beginning of the new year, Mark Zuckerberg hurried to announce the news, which was received by the users of his favorite social network, Facebook, ambiguously.

When forming the news feed, priorities will now be given to posts of friends and relatives. Mark explained this by saying that the main purpose of this network is still to spend time with benefit in pleasant communication with loved ones. At the moment, there is a large activity of commercial content: messages from companies, brands, media. There is no doubt that among this there is a lot of useful and necessary information, but according to a Facebook representative, it distracts and reduces the interaction between users.

Facebook против коммерческих постов

In this regard, entrepreneurs and marketers need to be prepared for the fact that commercial posts will be less likely to get into the news feed, which means their coverage will be much less. This will affect more the groups that have just appeared or those that have had a few reactions before. At the same time, users will be able to customize the feed for viewing posts from their favorite groups in the settings. This is not a pleasant news story for SMM users, so you will need to make more effort and make it as attractive as possible to create content. Time will tell. Successful promotion!

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