This article answers the questions: “What is evergreen content, what are its advantages?”, And also gives advice on its use. First of all, let’s call it a term. Green is a publication that will not lose its relevance next year and it will be useful to read and reread it.
First, we will ask you a simple question: “What do you prefer, a fragrant evergreen herringbone or an exotic artificial palm tree?” You can admire a palm tree, but not for long, but you can feel the aroma of spruce twigs and admire the liveliness of the plant, much more impressive. Most likely, most readers will answer this way.
Content can be compared with spruce. It is better to write one live article, which will be excellently compiled, and will give answers to common users’ questions this month and next year, rather than looking for information for a new one again. Such content is called evergreen. It can be picked up in time from the archive and provide readers who read it or refresh the information written in it.
Anyone who cares about the development of his blog or website will pay attention to the evergreen content, will want to understand how it works and take advantage of the tips that we will give in this article.
Principle of operation
The content in question is relevant for a long time. Information embedded in it remains relevant and helps to attract additional traffic.
Articles can periodically publish or supplement them with some kind of new information. It will also be a success with users.
To understand the difference between simple publication and evergreen, we give an example. If you describe the weather conditions for the period of the Olympics, then such information will cease to be important in a week or a month, but if you describe the historical events of the origin of the Olympic Games or recall unbelievable facts, such an article will remain eternal. We hope that the principle is clear.
What influences publications and makes them relevant?
Short-term events will not be relevant for a long time. Even if you describe the composition of the stars participating in the Olympics, it would be nice to add information about the composition of actors and singers in previous Olympics, thus you will create green content.
Similarly with the promotion of goods in the online store. Write about discounts, but the article will be interesting only for a while, and if you describe the history of the emergence or share a variety of styles and cultures, then the content will become interesting for a long time.
Known tricks to update the publication, refresh them. Next we will present the most effective:
- The main warning. Always check and make sure your publication will be interesting and helpful to the listener. To check this, you can use the analytics program, for example.
- Matching demand. The correct content answers the hot questions of your users. If you publish such information, it has a good prospect of becoming evergreen.
- Sound title. It will help to pay attention to the text and profitably promote all content.
- Readability. Preliminary look at the finished article. It should consist of headings, lists and images for the user to be interested in reading. Do not scribble a “sheet” that lulls attention and causes fatigue.
- For greater relevance, use the article tips, tools and hacks.
Literate advice for the emergence of evergreen content
Try to find and explain
Offer new and old members of your audience educational and explanatory articles.
Agree, we read with interest those publications that teach us something or solve our problem. Suppose if we want to find a way to enter a blocked site, then we will not try to do everything on our own many times. Most likely, we will search the corresponding query in the search engine and find an article giving useful instructions in a couple of minutes.
The Internet is filled with articles on any topic; writing something original is not easy. If you are going to write a post about something famous, then try to fill it with “you”. Fill your observations, photos, make the content brighter, more individual.
You are an expert in your niche, so you can formulate the main questions and answer them.
In fact, it doesn’t matter what you offer your customers, be it food, clothes or gadgets, users want to know more about you. Try to give them what they want. Offer easy and interesting information to your customers that they will want to read.
There is one trick to liven up the article. You can add links to the new blog or dilute with tips like: 10 tips, 5 ways, etc.
According to the research of one company, it was found that the lists have a positive effect on virality. We recommend to create them in our posts, leave comments, give answers to popular questions. The strength of the lists is that they are easily viewed by the reader. If the information in them remains useful for a long time, then the user will most likely return to the article and lists at least once more.
Do not post publication date
In those publications where there is an opportunity not to mark the days of the release of the post, it is better to leave it eternal, timeless.
Do not be afraid to explore and share experiences.
It’s not so easy to conduct your own investigation in the area of interest, but if you do this, you will increase the chance of the content status as evergreen, because your conclusion will be unique and unique.
Point out primary sources in your publications, recommend useful literature and tools.
Preparing an article, you get information from somewhere. Perhaps this is some kind of educational books or your expert opinion. We advise sharing and guiding readers. If you respect your customers and value their attention, let us give you useful articles, trends, and your own work. They will be the very green content for you and your subscribers.
Point out weaknesses
As practice shows, in any case there are vulnerabilities where it is easy to make a mistake or a mistake. In your posts, point to them and show ways that help to get around them. If you share useful information, then make a blog useful, and therefore in demand and evergreen.
Publish articles with a historical bias
The story carries an educational moment, which means that many users are interested. Create your posts with historical themes and use them from time to time. For relevance, you can slightly supplement the information with useful facts, etc.
Use the archive
Articles with a historical bias will gain more value if you use in them archival data. Try it, understand that this publication looks more weighty.
Also, it would not hurt to create a dictionary with terms for your specialty. In this way, you will give useful information to your readers and involve them in the learning process.
The current recommendation allows you to create even more trust among customers. Make reviews on your products and services, periodically refreshing them.
Write about brands
All the while, the famous brand enjoys worldwide fame – use it. Specify information about it, about new products and other stories that will arouse the interest of the public.
Do you have the opportunity to talk with an expert in your field? Feel free to interview and post it with you. To make it more interesting for users, try not to ask the bored questions, but to open new sides of the dialogue.
Such a useful video
If you create informative or historical videos for your subscribers that help you learn something important and useful, you are moving in the right direction. Most likely, such videos will remain evergreen and will be useful for content.
Со временем вы станете больше публиковать вечнозеленых статей и разбираться в их качестве, но обратим внимание на более важный вопрос – в чем эффективность их?
Evaluate the effectiveness of several programs will help, including the SMM service KUKU.io. It monitors the attendance of users, records the number of views, likes and reposts. Using the tools you can easily determine your current article or not.
Use evergreen themes to create your posts. In any case, they will have a positive impact on the promotion or the number of subscribers. Do you have your own opinion on this matter or have any questions? Comment and write below in the appropriate section.