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Cyclic links: what is it and is it necessary to get rid of them

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Often there are active links leading to the resource page, where you are at a specific time. That they are called cyclical. Your site will also have a certain amount of them. There is a logical question – how do they act on a resource, do they suffer damage from usability and SEO, is there a need to fight them. On this subject we will talk in our today’s material.

There are several reasons for the appearance of these URLs:

  • CMS specificity (layout of the resource template may imply their presence in widgets, basement, menus, header, etc.);
  • plug-in specificity (product plug-ins, responses, similar recommendations, comments can be the cause);
  • mistakes made during the layout (wrong link to the same page)
  • errors made during the development of the resource (programmers can “loop” the content randomly or not, for example, put links in headings, etc.).

In the network there is a lot of material telling that such a phenomenon is a blunder committed in the layout of the site. The authors present two main arguments for removing them:

Harm usability.

  1. Negative impact on search positions (issue).
  2. Impairment usability.

How to affect usability

Let’s sort the first argument. As a rule, an example is the users for whom such a link is the reason for the immediate departure from the site, which, allegedly, is connected with the fact that they do not understand where they are. In reality, users leave because they are not satisfied with the quality of the resource. The reasons can be different, for example, unnecessary, uninteresting content, long loading, it is inconvenient to look through mobile, poor navigation and so on. First of all, you need to fix these problems.

Циклические ссылки: что это и необходимо ли избавиться от них

The second argument is a controversial statement. The point is not so much in the references, as in their number and location. As an example, the following. On a sufficiently large number of sites, the main pages include them from the title or, not uncommon, from the logo. It is normal for users that after clicking on the same logo, it gets to the main one.

Циклические ссылки: что это и необходимо ли избавиться от них

Cyclic link to yandex.ru in the logo

Such links are not only on Yandex, but also on other sites, in particular on aliexpress.com, ebay.com, amazon.com and others. A logo that does not respond to a click cannot be a reason for not using the site. If there is the necessary information, the person adapts to it.

Циклические ссылки: что это и необходимо ли избавиться от них

On the main Google, as opposed to Yandex and other resources, the link is missing

No less common are links (cyclical) from the menu. They do not have a negative effect, therefore, they can be left or removed at will.

Циклические ссылки: что это и необходимо ли избавиться от них

There is no looping in the Google search menu.

Циклические ссылки: что это и необходимо ли избавиться от них

Amazon.com – cyclic link from the menu

In parallel with the non-negative links, there are also those that significantly impair the user experience:

  • from a certain category, product card, title of the material, the whole section, (the main headings or subtitles in the text should not be clickable – this is wrong);
  • from basic content (it makes no sense to transfer a person from an article or the same product description to the same one – this will actually make usability worse);
  • from the final element of the navigation chain (if he does not respond to the click, it is clear to the person where he is on the site at this particular moment; when setting up a cyclic link, the user will think that he will return to previous positions, but in fact he will be where was).
Циклические ссылки: что это и необходимо ли избавиться от них

Correct “bread crumbs” without presence at the end of the link

Impact on SEO

It is important to know that the assessment of the resource, as well as the ranking in the results of the “looping” does not affect. However, it is cyclicality that makes indexing by a robot more complex. Due to the fact that it often bypasses one page several times, the general procedure for bypassing the entire resource is slowed down. If there are a lot of cyclic links that have keys (spam anchors), search engines in some cases regard them as cheat, and this, in turn, will significantly reduce their position.

Methods of getting rid of circular references

Removing unnecessary links from the main content is easy: you just need to find them, then open the so-called CMS editor and carry out the removal or modification manually. With the header, menu, and other elements included in the resource template, things are somewhat more complicated.

Removing unnecessary links from the main content is easy: you just need to find them, then open the so-called CMS editor and carry out the removal or modification manually. With the header, menu, and other elements included in the resource template, things are somewhat more complicated.

<a href=”<?php echo esc_url( home_url( ‘/’ ) ); ?>” rel=”home”>

<img src=”<?php header_image(); ?>” width=”<?php echo get_custom_header()->width; ?>” height=”<?php echo get_custom_header()->height; ?>” alt=”<?php echo esc_attr( get_bloginfo( ‘name’, ‘display’ ) ); ?>”></a>

The task is as follows. In the logo, during the opening of the main page, the link must be inactive, and from the rest of the site it should be transferred back to the main one. This can be done thanks to if / else. We change the code, after which it is inserted into header.php. It remains to save the result:

<?php if (is_front_page() || is_home() ) : ?>

<img src=”<?php header_image(); ?>” width=”<?php echo get_custom_header()->width; ?>” height=”<?php echo get_custom_header()->height; ?>” alt=”<?php echo esc_attr( get_bloginfo( ‘name’, ‘display’ ) ); ?>”>

<?php else : ?>

<a href=”<?php echo esc_url( home_url( ‘/’ ) ); ?>” rel=”home”><img src=”<?php header_image(); ?>” width=”<?php echo get_custom_header()->width; ?>” height=”<?php echo get_custom_header()->height; ?>” alt=”<?php echo esc_attr( get_bloginfo( ‘name’, ‘display’ ) ); ?>”>

</a>

<?php endif; ?>

There are purposefully created tools designed to deactivate automatically. In the case of WordPress there are two of them: “Remove Redundant Links”, “Remove Link to Current Page”.

Циклические ссылки: что это и необходимо ли избавиться от них

Draw conclusions

Cyclic links, subject to improved experience with the resource, do not have a negative effect on search engines and usability. But in the case when they come from the “bread crumbs” or the main content, they may well confuse a person and affect further behavior. In order to determine the cyclical links that interfere with the work of the resource and the search engine at the time of indexing, you just need to optimize the SEO module.

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