One of the elements of external optimization is content promotion through the use of articles. With its help, the value of a web resource is increased by the search robots. This provides an opportunity to achieve high results and to gain a foothold in certain positions.
In order to maximize the effectiveness of using such a tool, you should not forget that this indicator depends on the process of updating the content, which should be continuous. It is not enough to write 20 articles and think that everything is normal. Search engines work in such a way that they select the latest and relevant information. Therefore, it is very important to constantly post new news and the result will be obvious.
Content promotion and its mechanism
On any web resource for posting articles a special place in the form of a blog is determined. If this is a blog that was created only for the purpose of promoting the site, then there will be no link to it directly in the site header. It is often located in the footer. This leads to the fact that visitors to the resource are not always aware of the fact that such a blog exists.
How, then, is the process of progressing? For search robots, one of the key nuances is that the pages with these articles are placed directly on the site, where they will be indexed in the same way as the main content. And whether visitors will read them – there is absolutely no value.
The entire section will not be hidden from users, since there is no need for this. The links from the search engine, they will still fall on your articles posted on the blog. Due to this, it is very effective to introduce links to services and products directly into the articles themselves, which will provide an opportunity to get not only visitors, but also buyers.
Blog and its maintenance
The procedure for analyzing the most frequent key queries on the selected topic will help to select topics for articles. This will contribute to progress in accordance with Central Asia.
In order for the evaluation of articles to be high in the indexing process, it is necessary to ensure that the texts are literate, informative, do not have excess water, re-spam and with high uniqueness.
Previously, this method was used when they took an arbitrary piece of text, stuffed it with a large number of key queries and this led to getting to the very first page in the search. But now the indexing algorithms are no longer being maintained.
Now, SEO optimization is a serious and responsible task that experts can solve. To do this, comes to the aid of a copywriter, who should provide topics with keywords for writing articles. It is he who will adjust the texts so that they will receive a positive assessment from the search robots.
It’s not worth worrying about the lack of topics. A copywriter can write an article on the narrowest topic, having considered it from different sides. For example, if you take a wooden beam, then you can immediately suggest several topics about it:
- right choice;
- characteristics and consumer properties;
- types of work with the use of timber;
- tips on the use of timber and other.
And this is a small part in this direction. Therefore, if your business does not stand still, and is constantly evolving with an increase in the range, you should not worry. Write an article to the blog will not be difficult.
In addition to the list of topics for articles you need to think about a plan for publishing news. Everything can be quite individual and determined by a specific topic, but there are also such tips that will suit everyone. Depending on the time period your target audience is active, it is also necessary to post articles. It is desirable to do this no less than 1 time during the week.
Articles for the implementation of external optimization
Posting articles is not necessary to do on a personal blog, as it can be done on external resources, which will contribute to external optimization. To do this, you can negotiate with specialized forums, thematic online publications and other blogs. Due to this, you can get a whole list of advantages:
- Linkbuilding – an increase in the reference mass;
- increasing brand confidence and awareness;
- an increase in the frequency of citing the resource;
- increased conversion and traffic;
- expansion of the target audience.
You can make an individual agreement with the owners of sites with a high perspective and engage in the acquisition of links on the exchanges.