Turnkey setup and maintenance of Yandex Direct, promotion of a doctor’s site



Direct, Medical narrow subject, Moscow the price of the application is from 6 rubles, CTR 9 +%


Turnkey configuration and maintenance of Yandex Direct for a client, promotion of a doctor’s site is Moscow, rather high competition. Work to increase the CTR and reduce the cost of conversion.


What is done in the process of work and what was done:

1. Audit past advertising campaigns.
2. TK to correct errors.
3. Semantic core.
4. Base negative keywords.
5. Ad headlines.
6. Texts of announcements.
7. Account rating is brought to the highest possible rate.
8. Analysis of topics, competitors with the greatest visibility in the contextual search results.
9. Installs Yandex Metric and Google Analytics.
10. Goals to track performance.
11. UTM tags.
12. Rate management system depending on the season / need for traffic from a particular RK.
13. Additional cleaning of stop words based on the analysis of the data from Yandex Metrics.
14. The monitoring system of site availability.
15. Terms of Reference with a list of recommendations for improving the conversion rate of landing pages.
16. New media campaigns.
17. Graphic advertising campaigns.
18. Retargeting advertising campaigns.
19. Disable inefficient sites in the media network.
20. Detailed analysis of CA, collection of information based on brief data, as well as a survey of customers in the form of a brief report, collection of data from open sources, on the basis of which A / B testing of ads is carried out with the choice of the most effective variations and their implementation.
21. Conduct advertising campaigns with constant optimization and lower cost per click, increasing the conversion rate.
22. Search Remarketing
23. Banner remarketing
24. YouTube Advertising
25. Advertising in Gmail
26. Video remarketing
27. Dynamic remarketing
28. Dynamic search ads
29. Smart campaigns from Google
30. Call Tracking
31. Retargeting Vkontakte
32. FaceBook Retargeting
33. Regular reporting

Customer feedback

I was a little surprised by the cost of the work initially, ordered the development of a test advertising campaign and were convinced of the correspondence to what was written, we are still working on two projects.
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