Audit of an online digital electronics store

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We have received a request for an audit of an online store selling digital electronics profipoint.ru. This is a young store located in the town of Blagoveshchensk, and we found many shortcomings, the correction of which can significantly improve sales.

General information about the site

The domain is only 6 months old; therefore, external promotion in this case is worth doing as smoothly and accurately as possible.

The site is not in the Yandex Catalog, the value of TIC is 0.

Tuning mirrors.

The site is installed SSL-certificate, but at once I want to point out incorrectly tuned mirrors. The main mirror without www and from a minor mirror is not configured 301 redirect to the main one, instead the mirror also gives 200 OK code:

Аудит интернет-магазина цифровой электроники

In this case, the mirrors are not glued together in both Google and Yandex, which means that the site with www is visible in the results of both search engines, this is bad:

Аудит интернет-магазина цифровой электроники

Handling a non-existent page.

When you enter any non-existent request, the server gives the response code 404 Not Found – this is good, but the error page itself without design, it looks standard:

Аудит интернет-магазина цифровой электроники

We recommend to make it more attractive and arrange it in the design of the site, so as not to frighten the user, where the main menu will be present, for example:

Аудит интернет-магазина цифровой электроники

Check robots.txt file.

The file is present at https://profipoint.ru/robots.txt, but the host is incorrectly registered in it. If the site works on https, then it needs to be indicated here:

Аудит интернет-магазина цифровой электроники

Region of the site in Yandex.

Region witryny, niestety, nie jest określony – to jest złe. Musisz związać region z Blagoveshchensk, musi on pasować do adresu podanego w kontaktach:…

Аудит интернет-магазина цифровой электроники

Technical audit site

Analysis of the speed of loading pages.

On the example of analyzing the speed of loading the main page, we see unsatisfactory performance:

Аудит интернет-магазина цифровой электроники

Thanks to Google PageSpeed Insights test, this indicator is for a page below 100 points and is in the red critical zone for both PCs and mobiles.

Micromarking.

There is no micro markup of the rating and Product for the item card, this is bad.

Names of image files.

The names do not correspond to the images, more often they are absolutely incomprehensible and meaningless as a set of numbers instead of xiaomi-redmi-note-5a-3gb-32gb-zolotoy-1.jpg.

Category pages.

Category pages are not optimized, they do not contain texts with descriptions and keywords.

Search for pages with non-unique content.

The audit showed that such pages are present – these are product cards, news, this is bad:

Аудит интернет-магазина цифровой электроники

Usability

This online store has a number of flaws that will not please any user.

There is an attractive logo in the header, but the handle is completely unreadable. The descriptor must be readable and understandable, so that the user in the first minutes can understand where he got:

Аудит интернет-магазина цифровой электроники

An example of the correct descriptor:

Аудит интернет-магазина цифровой электроники

There is no callback function in the website header.

Products on the main. On the main page there is a block “Best products” that are available, but the price is not displayed, but instead there is a button “Subscribe”, which is not logical at all:

Аудит интернет-магазина цифровой электроники

The store has a lot of goods without a photo, this is very bad, such a product will not be sold, because the buyer can not consider it and make sure that he buys exactly what is written about.

In some product cards there are photos that do not correspond to the name.

There are cards of the goods, in which the description is completely missing, which means that such goods hit the top issue at the buyer’s request is zero.

The function of position comparison does not work correctly, which displays an almost empty page and does not provide comparative characteristics, this is bad.

This is only a small part of our full site audit. Order an audit for any kind of site here.

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