8 useful online marketing tools that few people use

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The field of Internet marketing is constantly being updated and transformed. In order to succeed in this area you need to constantly keep abreast. In this article you will learn about the useful chips, which novices may not guess.

These are tools that allow you to interact with the audience through popular social networks: VKontakte, Instagram and Facebook. And also ways to set up contextual advertising. We suggest to study their features and introduce them into your business in order to succeed against the background of competitors!

Facebook lead generation feature

The method appeared on the site already at least two years ago, but many still do not realize its beauty in full. Connect “Lead Generation” – it allows you to collect information about users: get their phone numbers and email. Activate the option can be in the settings of the campaign. And the base is available for download in CVS or XLS format. It will come in handy to send individual offers to customers.

How does she work?

When you set up advertising on Facebook, select “Leads – Lead Generation” in your account.

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

The next step is to create a generation form. When you create it, use this rule: the smaller the graph to fill, the more likely it is that more users will answer the questions posed.

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

Thus, a potential client will see an offer with an offer on the site, click on it and go to the application form.

Here is an example of how it will look like:

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

The lead form on Facebook looks like this:

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

The system offers to bid on the lead manually or automatically. If you know the price for sure, you can use manual tuning. If you are not sure, use auto spacer. Developers are constantly improving the “brain” of the site, so he will offer the price that will lead the best leads. Try it yourself.

What is the business benefit?

  • Clients do not need to leave the social network – as a rule, users want to receive all the information at once, without going through third-party links.
  • You will receive more bids for offers for promotions, trial products, and so on.
  • And at the same time, you get contacts of people really interested in the products offered. In order not to write a user, you will be available to his profile on the social network.
8 useful online marketing tools that few people use

What problems may arise?

The reality is that a person can quickly forget that he filled out some form, because on the day we perceive a huge array of new information. Therefore, it is necessary to respond as quickly as possible to left applications from the lead form. To make this process more efficient, when setting up, select the option “Strengthening intent” or add some clarifying question – this will raise the level of awareness among users who have filled out the form. In addition, the call manager of your company or letter will not fall down on a potential client, like snow on the head.

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

Turbo pages in Yandex

It is a technology that speeds up the loading of pages from mobile phones. Not everyone has a gadget with a large display and high-speed Internet connection. Therefore, even if the user clicks on your ad, he simply may not wait until the page opens and leave. You spend money on such transfers, but do not receive traffic.

Do not forget to use this tool when you connect paid traffic to your site.

How do they work?

Yandex has developed for its services (this is not only a search engine, but also Zen, News) turbo pages, which are denoted by the rocket icon. An example is shown in the screenshot below.

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

In order to customize these turbo pages, you need some knowledge in “Yandex. Webmaster. If you are new to this field, it is better to entrust the setting to the professionals. This will save time and get a guaranteed result of the fact that your audience will display this data correctly.

When properly configured, your website will load at lightning speed, despite the slow connection speed.

What is the business benefit?

  • Statistics show that the level of failure through mobile traffic is reduced by a third.
  • The load on the servers becomes less.
  • People are more likely to go to the turbo pages, because they know that the site will load immediately, without anxious waiting.
  • Creating turbo pages is provided by Yandex for free. You only spend money on developing adaptive tools for mobile devices.

Video supplements in Yandex.Direct

Yandex has a finger on the pulse and knows that video is the trend of Internet marketing in 2018. Therefore, it offers its customers a new tool that transforms text ads into small videos, and then places them on Yandex.Fish, Yandex.Video, Kinopoisk, Yandex.Television and other Yandex video network services.

How do they work?

In the section where text-graphic ads are created for Yandex.Direct, there is a function of video completion.

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

Even if you do not have your own video for placement, it does not matter. The site offers an extensive library of ready-made templates. Upload your video into it, select music from the Yandex repository.

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

Text fields are filled in the same way as with a standard ad. You pay for the number of clicks. You can track the effectiveness of this tool through the Report Wizard in Yandex.Direct.

Freeze looks like this:

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

What is the business benefit?

  • Many have not yet tried this feature, so hurry to try it yourself before the competitors get to the wind!
  • You will increase audience coverage, since the ad is placed on all the services of the Yandex video network, where it is impossible to get to the usual advertising.

What problems may arise?

This is a new tool that is still under testing. Therefore, you are unlikely to find cases for effective use. So developing effective strategies specifically for your business area will have to be your own.

Also note that the cost of clicking on video ads is more expensive than normal. But it’s worth it!

Setting auto messages in Carrot Quest

Such a service as Carrot Quest, you probably know. It offers many internet marketing tools. That’s just their auto messages are not all. These are pop-up notifications with the help of which you can keep a person on the site and stimulate their purchasing power.

For example, a guest chooses between several positions of a product for a long time. After some time, you can offer your help by choice, or offer a discount on one of these products. This is the type of pop-up windows that do not annoy visitors (if properly configured), but, on the contrary, increase the conversion of regular site visitors into buyers.

How do they work?

Setting up auto-messages takes place in the Carrot Quest office – there you can select the content of the text and the exact time when the notification will be broadcast to site visitors. Now you need to configure the Event. There are two options: manual configuration or automatic – through the “Data Collection Wizard”.

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

If you decide to configure the Event manually, you need to enter the address of the page on which the message should work, select the time of its occurrence and the period / period when you will stimulate customers with this function. Thus, you can opt out of auto-messages during rush hour when sales are already going well.

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

A definite plus is the presence of multiple scenarios. You can simply choose one of them and not bother with manual tuning. Developers have created effective and working options for you. Below you will see a list of the most effective solutions in our opinion.

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

On the website, the auto-message will look like this:

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

When the visitor answers you, it will appear in the interface of the Carrot Quest. Through it, you can have conversations with customers.

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

What is the business benefit?

  • Creating additional communication with potential buyers.
  • Stimulation to purchase.
  • Retention of guests on the site.

What problems may arise?

In order for pop-up windows not to annoy visitors, you need to know exactly the features and characteristics of the target audience.

VKontakte articles

The developers have created a tool for convenient publication of large texts, where you can add various media files: photos, videos, audio and even GIF-animations. Now the micro-blog, into which the former wall was once transformed, has become a full-fledged blogger platform. It has become even more convenient to keep a corporate blog – you can share useful information with the audience, demonstrate the features of the product, its application, and so on.

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

This is an interesting tool, if you are aiming to promote your products and services with content, increase audience loyalty.

This feature is especially useful if most of your customers are on VKontakte. And also if you have a young business and develop a corporate website does not have the time, the means and, in fact, the desire.

How do they work?

When creating a community entry, select the “Article” tool (circled in red in the screenshot).

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

The editor will open in a new window with a simple and convenient interface. Formatting text, adding illustrations and other details is quite easy.

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

What is the business benefit?

  • This will be a convenient and useful platform for content marketing, if the company, for example, does not have a website or has a “Blog” section.
  • VKontakte adapts the format of articles for mobile versions.
  • The functionality of a text editor, as we have said, is very simple and straightforward.
  • Articles posted on VKontakte are well indexed. Therefore, to get to the top search engines is very simple.

What problems may arise?

It is better to refrain from publishing other people’s materials, your group may be banned for plagiarism. Other deficiencies and pitfalls have not yet been found.

Instagram-stories

Stories – this is a photo or short video, the duration of which does not exceed 15 seconds. This is a built-in service that operates on the principle of the Snapchat application – the published material is available for viewing all day, after which it is archived and becomes unavailable for subscribers.

It would be naive to believe that this function is intended for people who like to post photos of food, their own face or city landscapes. With the help of “stories” it is convenient to announce short-term actions, demonstrate the product in action and share interesting details from the company’s life. This tool is actively developing, additional functions appear. So, today you can create surveys and suggest that the client ask you questions.

Also, developers offer to do advertising through Stories, which will be shown even to those who are not subscribed to you.

How do they work?

Instagram has made sure that any user, even a beginner, can figure out how this service works. We want to draw your attention to the saved stories.

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

With the help of this chip you can place a catalog, place the current price list, create a FAQ section. This is done as simply as possible: upload the stories, mark it in the “Current” and create a new name for the section, depending on what you put in it.

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

You can customize ads only in the Facebook Ads Manager. To do this, you need to link the “Instagram” profile to your Facebook account.

What is the business benefit?

  • Opportunity to show backstage of your business, to establish active communication with audiences.
  • When you share life details, you increase the level of trust with your audience.
  • This is a regular reminder about yourself in the subscribers feed.
  • Ability to systematize important information in the profile header using the “Actual” sections.
  • You can quickly notify customers about promotions and special offers.

What problems may arise?

  • There is a segment of users who ignore stories in general or scroll through some accounts on the machine.
  • Do not overdo it with the amount of content. If it is too much, the user may not reach the last story.
  • If you do not save the information in the “Current” section, it will quickly disappear.

Callibri Call Tracking Tool

Someone still prefers to contact the company via telephone calls, rather than an online form. And this factor complicates the process of analyzing the effectiveness of advertising. And the call tracking function helps to understand which source of advertising stimulated the customer to the call.

How does he work?

There are two types of call tracking:

  • static – it is necessary to assign a separate telephone number to each channel. That is the person who saw the advertisement on television. will call one number. Those who come from the radio, call to another, and so on. This method is most often used for offline advertising.
  • dynamic – for each “unique” is allocated its own number. Callibri’s dynamic call tracking tool receives complex information: after which the visitor turned, the type of traffic and even the specific page from which the client came.

When you log in, the following will be available to you: information about the caller (the name will be available if Callibri is synchronized with the company’s CRM system and it already contains information about that person).

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

To the right of the statistics displays information about the source.

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

What is the business benefit?

You get comprehensive information about the effectiveness of different advertising channels, even in offline mode.

Retargeting

If you used our recommendations and applied the listed tools, you probably noticed an influx of customers. But sometimes it happens that visitors come, but do not buy anything. To solve this problem, there is a “Retargeting” from Yandex.Direct and “Remarketing”, developed by Google AdWords.

How does he work?

This option is necessary if the user was on the site, but:

  • visited several pages, but did not leave the order;
  • visits your site not for the first time and with enviable regularity, but no feedback occurs;
  • put the item in the basket, but did not pay the order.

After this, retargeting waits for such clients that have not yet taken place on other pages on the Web:

  • he recalls the product left in the basket;
  • offers to purchase products at a discount if you place an order right now;
  • offers a gift if the customer buys the product soon.

Let us show how to configure this using the example of Yandex.Direct. Go to the create text-image ads.

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

Write a promotional ad.

8 полезных инструментов онлайн-маркетинга, которые мало кто использует

Terms of targeted advertising are set in:

  • Yandex.Metrica (goals and segments);
  • Sementah Audience via Yandex. Audience.
8 полезных инструментов онлайн-маркетинга, которые мало кто использует

Now it remains only to start the campaign and wait for the return of visitors.

What is the business benefit?

Previously, it was very difficult to return a guest who, in search of a suitable offer, went to other sites. Now it is very easy to remind myself after some time. Thus, you get a chance to increase income, average check size and other indicators.

What problems may arise?

  • The cost per click is more expensive than the average price tag in the Yandex advertising network and the Google content network. So, if you set up a campaign incorrectly, you will incur more spending than you planned.
  • Incorrect adjustment of these tools can, on the contrary, reduce consumer loyalty and cause irritation.

So it is better to entrust this task to specialists, if there is no due experience.

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