This is a small instruction that will come to the aid of business owners who themselves are engaged in the promotion of the brand in various social networks. The presented options will also help smmschikam.
Posts in social networks have a lot of variations. They differ in subject, way of presenting information, size, direction, etc. In order to interest as many people as possible, it is necessary to diversify publications, select relevant content for the audience and serve it in an interesting way. At the same time, publications should not be purely informational in nature, but rather should lure the buyer and motivate them to purchase, order, etc. There are several types of posts:
- selling – aimed exclusively at the sale;
- training – coaching, motivational publications, trainings, etc .;
- expert – information is provided from a professional point of view;
- engaging – aimed at attracting attention and increasing the interest of the audience;
- entertainment – needed for any audience, only the percentage of such content varies.
Optimal results can be achieved with a combination of several species. It is important to choose individually the proportions of varieties depending on the direction of the business and the characteristics of the group, page.
Experienced specialists calculate the volume of one or another type of posts in advance and even choose the dates for publication.
- Product Presentation
It is necessary to briefly talk about how your product differs from that of competitors, to tell about the features, advantages, advantageous qualities.
- Making your product
Need to talk about the main stages in the production of products. This should be done simply and clearly, so that the reader was interested. If this is too difficult, describe how the products get to the customer, beat the delivery process in an interesting form.
- Create a positive image with social approval
Depending on the product or service, you can record a review in the format of a video, but classic text will do. In addition to this, numbers are effectively showing themselves. For example, 1,450 customers purchased our products from the beginning of this year, and 968 people then placed a re-order. You can indicate in a digital equivalent the company’s experience, the number of subscribers, customers, products sold, etc. If there are awards, celebrity reviews, then it must be placed on the main page.
- We use reviews
If there are ready-made on the site, you can choose from there and place on the page in the social network. The second option is to ask customers to leave reviews, ring up and collect them. It is better not to get involved in the purchased reviews, because they reduce the trust of the audience.
- Special, individual offers
It is possible for each buyer to offer additional goods for a nominal fee or as a gift for free. Stocks and sales are still working well, in such periods sales increase.
- Consideration of relevant sites for the audience
For businesses of different directions, reviews of products sold, publications, books, films, etc. will be useful.
- Coaching videos
- Teaching publications containing specific information
The main thing is to clearly state the information and select it correctly. It is desirable to diversify quotes, comments, sometimes even smiles. Step-by-step recommendations are popular.
Such a post usually answers the accumulated incomprehensible topics and questions.
They are about solving a question with which one of the consumers addressed you.
- Announcements, events that are relevant to this area
- Ratings and Charts
- Analytics, innovative technologies and research
You can publish science news related to your goods, services.
- Questioning and interrogation
Recently, such posts are gaining popularity. Subjects of the survey may relate to your field of activity or be on an abstract topic – eating habits, books, etc.
Debates and disputes over the choice of a particular product, its characteristics with the right approach will have a positive effect on sales.
- Contests and Prank
- Publications with a request to leave your feedback, opinion
Every user of social networks comes there to rest, to see something interesting, so there is no entertainment at all.
Must fit the subject, do not contain too much.
Tests in which customers encourage each other to participate.
Life information also increases confidence. Describe the creation of the company, one day in the life of the team, etc.
- Citation of celebrities, great people
- Photos of employees
Publications about the daily, working life of the company’s specialists are always interesting.
- Mentally written wishes in connection with festive events
Choosing the correct ratio of the above publications will win the love of customers.