For innovations in the online environment is difficult to keep track of. You need to constantly keep abreast of and monitor updates of the same Google. For the current year, they have already managed to introduce fines for interstitial advertising, to increase the snippet – now the volume is 300 characters. And in the updated Chrome protection with SSL encryption (HTTPS) has become a priority. SEO technology is changing day by day. To know one hundred percent about the practical value of something difficult. Below is a list of ten most recent SEO myths.
Most importantly – the number of links
Naturally, links are an important ranking factor and an integral part of the site’s reputation. But far more priority is their quality, frequency and variety.
Funds planned for the purchase of links, spend on quality content. It is suitable for filling not only the main site, but also a corporate blog, articles on other online resources.
SSL-encryption (HTTPS) is not a good thing
We are talking about URLs. Some start with http: //, others start with https: //. The second option with the letter “s” at the end is found on sites that require confidential information: authorization using a mobile number, online payment. The final “s” indicates that the connection is encrypted, and personal information is secure. This principle is called Secure Sockets Layer (SSL).
The Chrome browser with an update from last October contains the following option: it notifies you that the site is not secure if it does not support SSL technology. Moreover, according to a HubSpot Research survey, it turned out that 85% of Internet users would not remain on a secure page. So, intentional refusal from SSL is a dubious decision if you need an influx and activity of the audience.
SEO is about ranking
Times of life need to get on the leading line of search engines are a thing of the past. Staying in top positions on Google is not an SEO goal. To achieve success – try to be useful. Good content will force visitors to expand the project, which will attract additional desired traffic.
Metadata – the basis of search ranking
In reality, this is the case: meta tags do not affect the ranking process. But they play a favorable role for ad clickability, which is a definite plus. A successful meta description encourages an ad to go. And the amount of clicks, in turn, are taken into account by search engines as a ranking factor.
Pop-up notifications are a required aspect for ranking
Here we remember that Google charges a fine for pop-up windows. However, the “taboo” applies exclusively to those notifications that oppose the free use of the resource from the phone, tablet. This means that a pop-up ad blocking the viewing of the material and the use of the service, until the person closes it, is authorized. A notice posted not to the detriment of the content, have the right to exist and perform their functions. It is important to observe the unity of content and advertising, positioning it so that it does not annoy the audience. To pick up really relevant advertisers.
The key to SEO success in keywords
Recently it was necessary to convulsively maintain the exact entry of keywords into the text, which is why it was often clumsy. Search engine algorithms adapt to voice search and queries in colloquial, simple language. Because of this, Google receives thousands of unknown requests. The developers have found a way out of the situation by creating the RankBrain algorithm. The action is to recognize and establish links between individual entities and broad concepts. The search engine matches the user’s request and processes already known links.
No main page H1
The task of the creator of unique content is to tell in a few words about the content of the page. It is important to come up with a bright informative title, think over its structure, and not care about the order in which tags appear.
The number of pages is our all
Argued that the pages should be as much as possible. Here the principle applies: content is more significant than quantity. Do not fill the resource anyhow, completely useless. It did not bring and will not bring a positive influx. About leads and think not worth it.
Positive interaction experience – second-rate requirement
Thesis is erroneous than ever. On the contrary, each search engine aims to ensure that the most useful answers are from him. So take into account the indicator UX. When Google offers the site, he is interested in the fact that the user was satisfied with the information received and will return to it again.
The response block is not required at all.
The block of answers is displayed directly on the search page and allows you to view information without going to the site. In addition, answers to questions can be displayed from sources that are not located in the first places among the search results. Which is very good in a competitive environment.