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10 fundamental principles for compiling the right product card

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Product card is an integral part of every online shop. The correct approach to this page does the following tasks:

  • attracting new customers to the portal;
  • reducing the number of failures;
  • increase conversion;
  • sales of goods, increase the length of the check.

This article will provide an opportunity to deal with the design of the product card and its properties for further productive problem solving.

Exact structure

Properly thought-out structure will enable the potential buyer to interact with the information on the page. First of all, your attention should be drawn to the main page zones. Images of goods are located on the left in the corner of the page, in the right corner are the cost, properties, notification of availability, as well as the “Buy” button. The main elements must be placed on the first screen.

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10 основополагающих принципов составления правильной карточки продукта

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10 основополагающих принципов составления правильной карточки продукта

Informative title

Use a rare and exclusive product name, do not abbreviate the name. A good title consists of the definition of a product: “Shoes for Women” – and recognizable parts such as: brand, brand, article, color solution. This helps to promote products for low-frequency queries without causing problems to the consumer studying the catalog.

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10 основополагающих принципов составления правильной карточки продукта

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10 основополагающих принципов составления правильной карточки продукта

Substantial description

When purchasing a product on the site, the consumer does not have the opportunity to “touch” it and consider it well, therefore it is necessary to supplement the product card with all the missing and complete product data, and also to place high-quality photos. The main features, depending on the type of product, include: composition, packaging, storage time, age limit, type of packaging. The buyer must obtain all the information about the product he is interested in, so as not to doubt the purchase. It will be important to add an informational video to the text, additional product files and tables, if any.

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10 основополагающих принципов составления правильной карточки продукта

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10 основополагающих принципов составления правильной карточки продукта

You do not need to use a large number of exalting phrases in the text and describe the excessive benefits of the product – this may have a bad effect on the purchase of this product. Try to write informative and concise text, without excesses and exaggerations, so that the buyer with great interest will get acquainted with him and make purchases.

Actual price and stock

Inalienable obligation is the presence of value in the card. The buyer will not call and find out about the price of the product and its additional qualities, if the competitors have more detailed and diverse material about the product. After the price is established, it must be visually distinguished using colors and other elements so that the buyer can easily pay attention to it. During promotions and discounts, make a visual emphasis on this: the buyer should see the crossed-out previous value and the specified share price.

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10 основополагающих принципов составления правильной карточки продукта

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10 основополагающих принципов составления правильной карточки продукта

Beautiful images from various angles

Decent range is easy to spoil low-quality photos. When adding photos, pay attention to the unity of their style. Image quality indicates the status of the site for buyers. The user always wants to get acquainted with his product in more detail: what material is made of, what quality has, what additional elements and details are. To be sure that the buyer will purchase the product, give him the opportunity to see in detail the dimensions of the presented product. He should feel as if he is holding him in his arms.

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10 основополагающих принципов составления правильной карточки продукта

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10 основополагающих принципов составления правильной карточки продукта

Emphasizing the Buy button

The “Buy” button should be of interest to the buyer. There is no need to change the name of this button, since this name is best suited, it is easier to find. A prerequisite is to install the “Buy” button on the main page to make it easier to place an order. In order not to mislead the consumer, try to get rid of the same “Buy” and “Buy in one click” buttons (this button is responsible for outputting the return signal). The visitor may doubt the choice and suspend the purchase. The best option would be to create a callback widget for the form to send a phone number.

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10 основополагающих принципов составления правильной карточки продукта

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10 основополагающих принципов составления правильной карточки продукта

Additional functioning

The buyer is given the opportunity to equate products to each other, add them to favorites and receive notifications from the online store due to additional functionality. Most often, visitors study the store, familiarize themselves with its components, look after the goods and examine in detail the information about them, and only then make a decision about making a purchase. The increase in the number of orders contributes to the combination of similar buttons.

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10 основополагающих принципов составления правильной карточки продукта

Information about the availability and delivery of goods

One of the main informing points in the product card is the reflection of information about payment and delivery. It is best to place the payment service icons next to the cost information and the “Buy” button – this will increase the credibility of the site. The buyer should be informed about the price, likelihood and delivery options. The latter include: self-export of goods from the warehouse, courier delivery or delivery by the transport company, sending by mail. Specify the information and addresses of items to make Pickup, customers will appreciate it.

Give customers full information about the warranty and the likelihood of return, as well as notify them of the presence or unavailability of the product. These tips will increase customer confidence in you and help you increase sales growth.

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10 основополагающих принципов составления правильной карточки продукта

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10 основополагающих принципов составления правильной карточки продукта

Block of current products

An impeccable online store must sell not only the goods the customer needs, but also the related products. For this, a block of recommendations was developed in the product card. The buyer will be more interested and motivated to make a purchase if there is a discount on the main and complementary goods.

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10 основополагающих принципов составления правильной карточки продукта

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10 основополагающих принципов составления правильной карточки продукта

Availability of reviews

Another link in the product card is a block where visitors can leave their feedback and get acquainted with the opinions of other users of the specified products. This block gives you the opportunity to make the content unique and competitive. Greater confidence among visitors is caused by an open discussion of the merits and drawbacks of the online store as a whole or its products. Thanks to the block reviews there is the possibility of improving the site. Social networks and widgets will become indispensable assistants in the creation of this category and in its promotion. To the client was interested in leaving a review, it is best to provide him with a discount or bonuses.

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10 основополагающих принципов составления правильной карточки продукта

SEO system availability

To make you interested in a large number of clients, simulate simple share-buttons of public networks on the pages. Do not leave without interest URLs that are required to be correct and understandable. Check the availability of micro-markup in the online store, which will be used to recognize the content of your site.

There are no ideal online stores, as well as no unique product information cards. Everywhere there are flaws that improve over time. Most often, the creation of a product card requires a peculiar approach, unlike any other, given the different categories of products and offers. For confidence in the health of the system, do not forget to test all the amendments. The opinion of the consumer is much more important than the standard and seemingly better service, so take it into account.

10 основополагающих принципов составления правильной карточки продукта
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